Apple ad spot highlights Ping iPhone capabilities of Apple Watch

Credit: Apple

Apple has shared a new ad spot highlighting how an Apple Watch could help users find a misplaced iPhone — even if it's literally lost in a haystack.

The short ad features a local rancher and his dog driving down a country road. When they arrive at a haystack, the rancher uses his Apple Watch to ping his iPhone, which is hidden within the pile of hay.

"An iPhone that's lost is easily found. Relax, it's iPhone + Apple Watch," Apple wrote in the video's description.

The ad is a riff on a "needle in a haystack." It features country song "Searching (For Someone Like You)" by Kitty Wells.

Apple highlights features of its products routinely via ad spots. Typically, videos focus on new features, however. The ability to ping an iPhone from an Apple Watch has existed since the wearable was released.

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10 Comments

ihatescreennames

said about 2 years ago

If it was possible to wear out the ping feature my wife would have long ago. It’s one of her most used features in the watch. She easily uses it 5 or 6 times a day. She loves it and it saves so much time.

fred1

said about 2 years ago

Love it! Apple ads are always enjoyable to watch.

h4y3s

said about 2 years ago

PRO TIP:
To make your iPhones light flash too, hold down the icon on the watch!

(You are welcome!)

sagan_student

said about 2 years ago

I had this happen to me except with a Canadian twist. We had a huge snow storm a few years back and I was shovelling to get the car out. My phone fell out of my jacket pocket at some point and then unknowingly shovelled it into snow bank. About a block after getting into the car I noticed that my phone was not with me. Pulled back into the driveway and then followed the pinging into the snow that had been flung into the yard. Absolutely love the watch and this tiny little feature.

GeorgeBMac

said about 2 years ago

I'm using this little feature more and more:

As I use my watch more and more I've been using my phone less and less. So, when I need it, the phone is "somewhere else" --- and the ping helps me to find it.