Apple now offers annual AppleCare+ subscriptions for new Mac owners

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Apple recently updated its AppleCare+ for Mac price structure, allowing new owners to purchase the extended coverage as an annual subscription instead of a three-year up front commitment.

New Mac owners have been able to sign up for AppleCare+ on an annual basis through their computer for about a month, but the option is now available at Apple retail locations, the online Apple Store and app, and by phone, according to the latest installment of Bloomberg's Power On newsletter.

The change, while providing more flexibility than the usual three-year commitment, is more expensive in the long run.

As noted in the newsletter, an annual AppleCare+ subscription for a new 16-inch MacBook Pro runs $140 a year compared to $380 for Apple's three-year plan. Customers who keep the annual subscription for three years end up paying a $40 premium. On the other end of the spectrum, the premium for a 13-inch MacBook Air runs $10 over the same period.

Apple's new coverage structure for Mac arrives roughly four months after the company introduced an option to extend an existing AppleCare+ plan beyond the normal three-year period. Mac owners in the U.S. can opt to add a year of coverage, to be renewed annually, within 30 days after the original plan's expiration.

In July, Apple cut AppleCare+ pricing for the M1-powered MacBook Air and 13-inch MacBook Pro by $50 and $20, respectively.

AppleCare+ offers coverage beyond Apple's standard one-year limited warranty and up to 90 days of technical support. The service extends hardware repair coverage and adds up to two incidents of accidental damage every 12 months, each subject to a service fee.