Apple Music cuts free trial period from three months to one month

Apple Music

New users can now only get one month's free trial of Apple Music, although buyers of eligible Apple devices continue to get six months.

Three years after it first appeared to be planning to shrink its free trial period, Apple Music has finally reduced it to one month. New users get one month's free trial, instead of the previous three months, although buyers of AirPods and other devices still get six months.

Apple Music's terms and conditions on the official site now make no mention of a specific period. But as late as January 2022, the banner headline was "Enjoy 3 months on us," and it's now "Start your free trial today."

New users who click to sign up for the trial are now notified that they get, "1 month free, then $9.99/month."

New users are now told the trial lasts for one month

Aside from offers such as the extended one for buyers of Apple headphones, Apple Music has been offering a three month free trial since it began in 2015.

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7 Comments

Appleish

said about 2 years ago

Bad timing. There are lots of people on social media promoting Apple Music's free three months as an incentive to leave Spotify.

maciekskontakt

said about 2 years ago

Interesting move as Amazon now offers 4 months free for their service with the same pricing and working on many devices and not just Apple.

chasm

said about 2 years ago

maciekskontakt said:

Interesting move as Amazon now offers 4 months free for their service with the same pricing and working on many devices and not just Apple.

I’m speculating here, but perhaps Apple shortened the trial to non-Apple buyers because they found people were signing up (or not) more quickly?

What am I going to learn about Amazon’s service in month four that I didn’t know in week one? Aren’t I more likely to let the trial run out and then jump ship to a different service’s free trial? I also seem to recall reading (but I could be wrong) that Amazon and other services don’t pay the artists during that free trial period, whereas Apple does.

But all that aside, Apple product buyers getting a longer trial seems like a smarter play to me. Though maybe that’s just because this week has reminded me again that Jeff Bezos is a loathsome egomaniac who steals from his own vendors and abuses his monopoly for the sole purpose of self-enrichment.

ITGUYINSD

said about 2 years ago

maciekskontakt said:

Interesting move as Amazon now offers 4 months free for their service with the same pricing and working on many devices and not just Apple.

I have Apple Music app on my Android device. Apple Music isn't "just Apple".

Rogue01

said about 2 years ago

chasm said:

maciekskontakt said:

Interesting move as Amazon now offers 4 months free for their service with the same pricing and working on many devices and not just Apple.

I’m speculating here, but perhaps Apple shortened the trial to non-Apple buyers because they found people were signing up (or not) more quickly?

What am I going to learn about Amazon’s service in month four that I didn’t know in week one? Aren’t I more likely to let the trial run out and then jump ship to a different service’s free trial? I also seem to recall reading (but I could be wrong) that Amazon and other services don’t pay the artists during that free trial period, whereas Apple does.

But all that aside, Apple product buyers getting a longer trial seems like a smarter play to me. Though maybe that’s just because this week has reminded me again that Jeff Bezos is a loathsome egomaniac who steals from his own vendors and abuses his monopoly for the sole purpose of self-enrichment.

Apple shortened the trial in hopes that you forget about it and start paying for the service. Notice a Mac purchase is no longer included as a qualified device, despite the Music app in macOS.