Apple TV+ 'Spellbound' characters to become toys in Skydance Animation deal

Skydance Animation has made a multi-year licensing agreement with Spin Master, an entertainment company behind children's franchises and properties such as the popular "PAW Patrol." Under the deal, Spin Master will be the master toy licensee for Skydance.

The first products coming out of the partnership will be based on "Spellbound," an inbound animated film that will be shown on Apple TV+, reports Deadline. It is believed the toys will include fashion dolls, mini-colls, and vehicles, all based on characters from the film.

"We are thrilled to be partnering with a company like Spin Master that is committed to quality and attention to detail as we are," said Skydance head of consumer products Luis Fernandez. "We could not imagine a better partner to bring our visually stunning and epic animated worlds to life."

Spin Master CCO and president of toys Chris Beardall said the company can't wait to "infuse our marquee innovation into the fantastical worlds and enchanting characters."

Apple TV+ signed a deal with Skydance Animation in 2021, securing the exclusive streaming rights to "Spellbound" as well as "Luck" and two seasons of "The Search for WondLa."

"Spellbound is a musical fantasy set in a world of magic, and follows a young girl who sets out to break the spell that has split her kingdom in two. Written by Lauren Hynek, Elizabeth Martin, and Linda Woolverton, the film is scored by Oscar-winner Alan Menken with lyrics from Glenn Slater, and with Chris Montan serving as executive music producer.