Apple Stores start selling new iPhone 14, Apple Watch SE, and more

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The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max, alongside the Apple Watch Series 8 and SE ranges are available to buy in Apple Stores worldwide — and Apple has spotlighted the first customers.

The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max, as well as the Apple Watch Series 8 and Apple Watch SE, are now available in stores. The iPhone 14 Plus and Apple Watch Ultra will follow in October.

iPhone 14 in all colors

iPhone 14


Wireless carriers are offering incentives on Apple's iPhone 14 lineup, bringing the cost down to free in some instances. See each carrier for terms and conditions pertaining to the offers.

Apple sent photographers to stores in Beijing and Singapore to see the reactions of the very first customers.

Entering the stores

Some early customers filmed themselves on their previous iPhones as they entered the stores to applause from the Apple staff.

Filming entering Apple Sanlitun, Beijing, China
Filming entering Apple Sanlitun, Beijing, China

Getting advice

Many took advice from Apple staff on which is the right device for them.

Taking advice at Apple Orchard Road, Singapore
Taking advice at Apple Orchard Road, Singapore

Browsing

Others just browsed first.

Most of the new iPhone 14 range is available to try
Most of the new iPhone 14 range is available to try

Buying the iPhone 14 Pro

Very many bought iPhones and Apple Watches, and wanted to show them off.

Buying the iPhone 14 Pro
Buying the iPhone 14 Pro

UK retail stores that are open started selling the devices several hours ago. Shipments to US customers should begin arriving shortly, and brick and mortar Apple Stores generally open at 10AM local time.