Christmas is a time of giving full-price Apple goods, according to the company's new gift guide which is supported by festive features within Apple's apps.
"This year's Holiday Gift Guide features the most innovative lineup ever of iPhone, iPad, Mac, Apple Watch, AirPods, and more," says the company. It's launched the gift guide garlanded with festive decorations made out of Apple devices, such as stars made out of the Apple Pencil.
"Throughout the holidays and year round, our teams are excited to connect with customers and help them discover Apple's latest products and services," Deirdre O'Brien, Apple's senior vice president of Retail + People said. "In stores and online, customers can get support choosing the device that is right for them, and receive gift ideas for everyone on their list."
There's also a Personalized section, which spotlights half a dozen Apple products that can be engraved for free.
Delivery and collection for the holidays
Apple is offering two-hour courier delivery from an Apple Store, free next-day delivery, and curbside pickup at an Apple Store.
Customers can send certain Apple products and accessories in a wrapped gift box, topped with a customized card and a message on the packing slip.
Holiday content in Services
Alongside the online gift guide, Apple has announced what it describes as "holiday content for everyone in the family."
- Tune in to Carols Covered on Apple Music, an exclusive, genre-agnostic playlist with artists covering holiday hits and melodies, plus a new Classical Carols Covered playlist performed by top classical artists.
- Find festive programming on Apple TV+ with the musical feature film "Spirited," Peanuts holiday specials, and holiday episodes from series such as "Ted Lasso."
- Give the gift of an audiobook on Apple Books and explore curated collections of great listens for all ages.
- Get a jump on New Year's goals with Fitness+, offering over 3,000 studio-style workouts and meditations, all led by a diverse team of trainers.