Apple Music is sponsoring the NFL Super Bowl LVII Halftime Show and released a trailer featuring Rihanna.
The brief, 30-second teaser shows Rihanna, who will be the headliner at the event. Super Bowl LVII will be on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona.
Apple made the announcement in September 2022 that it will sponsor the halftime show after Pepsi pulled out of sponsoring it in February 2022. "Music and sports hold a special place in our hearts," Apple vice president of Apple Music and Beats Oliver Schusser said, "so we're very excited Apple Music will be part of music and football's biggest stage.
Apple Music is also featuring a spot in its app that highlights the trailer and includes playlists from Rihanna, NFL player playlists, and videos from previous Halftime Shows for fans to "Rih-fresh" their memory.
According to the NFL, 2022's Super Bowl LVI Halftime Show was watched by over 120 million people. Super Bowl LVII will be on Sunday, February 12, 2023.