Twitter rolls out new Apple Music hashflag for Super Bowl Halftime Show
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With Super Bowl LVII around the corner, Apple's new Apple Music hashflag is now live on Twitter, featuring a custom red Apple logo.
In September, Apple Music announced that it would be taking over the Super Bowl LVII Half Time show from longtime sponsor Pepsi. The 2023 show will feature Rihanna.
The hashflag, spotted by 9to5Mac, was found by the Hashflagsio Twitter account.
New #AppleMusic Hashflag pic.twitter.com/R4wRS4aHfT— Hashflags (@hashflagsio) February 6, 2023
The hashflag appears when a Twitter user tweets with the #AppleMusic tag. It also occurs when users tweet #Halftimeshow.
Ahead of Super Bowl LVII, Apple Music released music from Rihanna's Road to Halftime show in Spatial Audio, featuring an interview with the artist.
There is also a brief, 30-second teaser trailer for the performance.
According to the NFL, 2022's Super Bowl LVI Halftime Show was watched by over 120 million people. Super Bowl LVII will be on Sunday, February 12, 2023.