YouTube TV will cost a lot more per month in April

Google is hiking the price of cord-cutting option YouTube TV, and is blaming it on the rising price of content.

In an email sent to subscribers, Google announced that it will hike YouTube TV prices, up from $64.99 per month to $72.99 per month. The price hike is set to take place when customers are billed in April.

YouTube TV last underwent a price hike in mid-2020, when subscribers saw a 30% increase as the price climbed from $49.99 to $64.99.

YouTube TV is a cable replacement service that gives subscribers access to live and on-demand content. It features content from over a hundred channels, including major networks like CBS, FOX, and NBC.

Seperately, I=un October,the company did the same thing with the YouTube Premium Family Plan. That service saw a price hike from $17.99 to $22.99 — and anyone who subscribed from the App Store saw their subscription increase to $29.99 a month.

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23 Comments

baka-dubbs

said about 1 year ago

I have been a subscriber since Youtube TV started at $35 and it was an amazing value proposition, with my use case being for live sports. As they continue to add more channels I don't care about and increase prices, I am looking seriously at alternatives. Its getting to the point that compared to a cable bundle its no longer saving me money, it actually costs more than traditional cable tv/internet. They seriously need to bring different service tiers as its no longer worth the price they are charging.

RDWTX

said about 1 year ago

Next up for me will be Hulu, until they increase their prices.

22july2013

said about 1 year ago

I presume Youtube TV is like Paramount+ TV, whereby about 50% of their programming is cut off here at the Canadian border, due to international distribution rules, and yet we Canadians are expected to pay full price for it. (And Paramount+ doesn't even have a web page telling us what's missing; we all have to figure it out for ourselves.)

lkrupp

said about 1 year ago

I think I was one of those who suspected that cord cutting would wind up biting the consumer in the ass someday as the costs of individual streaming services would soon catch up with basic cable bundles.