Apple Chief Executive Tim Cook was expectedly noncommittal when asked about the prospect of an Apple-built car in a new interview, but he did indicate that hiring efforts are not necessarily evidence that a project is a sure thing.

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A year and a half ago, Apple received approval to build an "auto testing center" in the town of Sunnyvale, Calif., and the city manager's office even highlighted the project in a biweekly blog, though no one seemed to notice at the time [updated].

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Apple's top-secret Sunnyvale, Calif., automotive testing facility has been the source of loud "motor noises" late at night that irked at least one nearby neighbor, AppleInsider has discovered.

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The artificial intelligence in a self-driving vehicle can be treated as the "driver" from a legal standpoint, the U.S. National Highway Traffic Safety Administration said in a decision that could set an important precedent for Apple's own self-driving car.

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Apple has placed a hiring freeze on the team responsible for the company's nascent automotive ambitions after executives became unhappy with the project's direction and progress, AppleInsider has learned.

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Silicon Valley tech companies are doing better than anticipated in the automotive realm, said Daimler CEO Dieter Zetsche after he and other company executives concluded talks with dozens of firms in the region.

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Apple veteran Steve Zadesky, thought to be heading up the company's "Project Titan" automotive initiative, has informed colleagues that he plans to leave the company, according to a report published Friday.

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A report on Wednesday claims Apple recently leased office space in Kanata, a suburb of Ottawa, Canada that BlackBerry's QNX Software Systems arm calls home, suggesting the iPhone maker might be looking to develop automotive software in the region.

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Ford is glad to see Apple and Google join the automotive world with their exploration of self-driving vehicles, an executive said in a newly-published video interview.

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The U.S. Transportation Department may waive some safety rules to make it easier for automakers to test self-driving vehicles, Transportation Secretary Anthony Foxx announced at a Thursday event in Detroit.

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The White House will reportedly announce efforts to speed up the development of self-driving cars on Thursday, something that may be of extreme interest to Apple as it readies its own such vehicle.

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In an interview on Monday, Tesla founder Elon Musk said it is obvious that Apple is working on an electric car to rival products from established automakers, though he doesn't foresee a Cupertino-designed vehicle threating growing Tesla sales.

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Whether related to CarPlay or the heavily rumored Apple Car, Apple this week registered a trio of automotive-focused domain names, in a move that will surely fuel further speculation about "Project Titan."

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The existing giants of the auto industry are better equipped to produce self-driving cars, at least when considerng the amount of patents they control, a study said on Tuesday.

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Stalwart American automaker General Motors on Monday announced an expansive tie-up with ridesharing service Lyft that includes a $500 million cash infusion and technical support for mobile connectivity and autonomous vehicle technology.

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Tesla Motors is reportedly planning to hire another 4,500 workers in California alone in the next four years, in the face of impending competition from companies like Apple and Google -- particularly in the realm of self-driving cars.

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Google will soon be one step closer to bringing its autonomous car technology to the consumer market, as a report on Monday claims the company is teaming up with Ford on a project that could lead to automated ride sharing services.

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Draft rules proposed by the California Department of Motor Vehicles would mandate that all self-driving vehicles -- including Apple's -- have a human driver at the helm at all times, among other stipulations.

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As the race to bring self driving cars to market heats up, Google apparently plans to spin off its own initiative as a separate company under the Alphabet banner next year, according to a new report.

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Johann Jungwirth, who headed Mac Systems Engineering at Apple and was named in some reports as a player on the company's Project Titan electric car team, has left Cupertino for a new job at Volkswagen.

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