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Futures

10.2-inch iPad

Apple's seventh-generation 10.2-inch iPad saw very few upgrades over the previous sixth-generation iPad. The updates it did receive were a larger screen, an A10 Fusion processor, and the addition of a Smart Connector.

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12.9-inch iPad Pro

The 12.9-inch iPad Pro received a substantial update in November 2018 with an all new design. The new design incorporating Face ID allowed the device size to be reduced without changing screen size. This, accompanied by USB-C, a new smart connector, and new Apple Pencil, ushered in the new era of Pro on iPad.

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13-inch MacBook Pro

Apple's 13-inch MacBook Pro is the company's entry-level Pro notebook, representing the best combination of price and performance in the range. For only $200 more than the MacBook Air, you get a quad-core Intel Core i5 processor instead of a dual-core Intel Core i5. There is an option for a quad-core Intel Core i7 and this variation doubles the Thunderbolt 3 (USB-C) ports to four. Maximum SSD storage is doubled to 2TB and the 13-inch MacBook Pro includes a Touch Bar. It has a shorter battery life at up to 10 hours, however, and it has the Butterfly keyboard instead of the Magic Keyboard in the newer 16-inch MacBook Pro.

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2016 Entry-level MacBook Pro

The 2016 entry-level MacBook Pro is replacing the 11-inch MacBook Air, Apple's former entry-level laptop. The 13-inch Air is still available, but the 13-inch entry-level Pro now offers similar and better specs aimed at the MacBook Air faithful.

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2016 MacBook Pros with Touch Bar

The MacBook Pro saw major upgrades during Apple's live event on October 27, 2016. The portable is thinner, lighter and faster. New features include a larger trackpad, a new keyboard, Touch Bar, Touch ID and four Thunderbolt 3/USB-C ports. The 2016 MacBook Pro is a major redesign to Apple's flagship notebook.

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2017 12-inch MacBook

Apple's refresh of the 12-inch MacBook at WWDC gave the Cupertino company's thinnest notebook an expected performance boost, with Kaby Lake Intel processors, a 16GB RAM option, and 50-percent faster SSDs. Barely any external changes have been made, except for updating the keyboard mechanism, with Apple keeping the physical design the same as the previous generation.

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2017 iMac

Revealed during WWDC 2017, the 2017 iMac range provides more powerful hardware for content creation, including brighter 4K and 5K displays, external GPU support over Thunderbolt 3 as part of macOS High Sierra, and upgraded Radeon Pro 500-series GPUs.

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2017 iPad

Replacing the iPad Air 2 as the budget-option iPad, the 2017 edition iPad is a "flat-out fun" tablet that offers a processor upgrade to the A9 chip and a price cut compared to its predecessor.

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2017 iPad Pro

The 2017 refresh of the iPad Pro line sees Apple replacing the 9.7-inch model with a new 10.5-inch version, while retaining the 12.9-inch original. New wider color displays with variable refresh rates to help with Apple Pencil use are joined by other expected performance improvements.

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2017 iPhone

Apple is widely expected to introduce a new premium iPhone model in celebration of the 10th anniversary of Apple�s revolutionary handset in the fall of 2017. The �iPhone 8� is intended to bring the iPhone back to the cutting edge -- almost literally.

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2018 Mac Pro

Confirmed in April by Apple itself, the 2018 Mac Pro will be a major refresh of the product line, offering high processing performance to the professional market. It is likely to be a major departure from the 2013 Mac Pro, with Apple promising the new system to be modular, potentially making it easier to upgrade.

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9.7-inch iPad Pro

Apple has expanded its iPad Pro lineup with a new 9.7-inch model, featuring many of the same features as the larger 12.9-inch model, including the A9X chip, four-speaker array, Apple Pencil support, and Smart Connector magnetic input. It launched on March 31 starting at $599 for 32 gigabytes.

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Acquisitions

Major companies are known for acquiring small, and not-so-small, startups and businesses to bolster their products and services. Apple is no exception, and has made a considerable number of acquisitions over the years, which has helped it improve the experience offered by its software, hardware, and supporting services to its customer base.

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AirPods Pro

AirPods Pro are Apple's newest take on the totally wireless earbud. With a new, smaller design they are a premium version of the already ultra-popular AirPods. Featuring ANC, changeable ear tips, and the H1 chipset, these certainly strive to earn their Pro name.

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Apple Car

Apple is believed to be working on an electric vehicle project that it plans to launch a few years down the road. The top-secret project is said to be in the works at a hidden lab named "SG5" in Sunnyvale, Calif. Internally, the effort is believed to be known as "Project Titan." Towards the end of 2016, it appeared Apple was scaling back its development efforts in favor of concentrating on self-driving technology, but the prospect of an Apple-designed car has made more of a resurgence.

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Apple Card

In 2019, Apple, with the help of Goldman Sachs, launched the Apple Card. The Apple Card is designed primarily to be used with Apple Pay, though a physical card does exist. By visiting their Wallet app, a user can view their spending habits. Using the Apple Card via Apple Pay, either online or at a point-of-sale terminal will merit a user 2% cashback in the form of Apple Cash at most retailers. At certain retailers, including Apple, Uber, Walgreens, and Nike, users may earn 3% back when using the Apple Card via Apple Pay.

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Apple Music

Apple came late to streaming services, but did it right. So right that for all the other services that have come and gone, and all the services you can't remember the names of, streaming music is now a two-horse race. It's Apple Music, Spotify, and nothing else. Now Apple Music is tightly integrated into Macs, iOS and HomePod, offering over 60 million songs to over 60 million users, on either a good individual subscription fee, or a bargain family one.

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Apple Pay

Apple Pay is Apple's mobile contactless payment method that utilizes an iPhone, iPad, or Apple Watch's onboard NFC chip. In conjunction with the Wallet app, Apple Pay allows users to store between eight to 12 cards on their device to be used when purchasing goods from retailers. The program launched in 2013 in the US and since then has been adopted in over 50 countries.

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Apple TV

Apple's fourth-generation set-top is a major redesign from the previous version, with the Apple TV featuring Siri, an App Store, an A8 processor, an updated remote with touch and motion controls, and more recently, the additions of Apple Arcade, Channels, and Apple TV+.

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