Ridley Scott says script for '1984' ad was 'devastatingly effective'
Famed film director Ridley Scott had no idea who Steve Jobs was when he was hired to direct Apple's "1984" ad for the launch of the Macintosh.
Famed film director Ridley Scott had no idea who Steve Jobs was when he was hired to direct Apple's "1984" ad for the launch of the Macintosh.
A profile of James Vincent, an advertising executive who worked on some of Apple's biggest campaigns, reveals he is still using lessons learned during his time spent assisting the iPhone maker at ad agency TBWA, as he continues to build up his own consulting firm FNDR.
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