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AdMob

Latest News

Google to integrate Apple's API for triggering IDFA tracking opt-in

Google in a recent update to its AdMob Help Center announced upcoming support of Apple's iOS 14 operating system, noting plans to integrate the iPhone maker's App Tracking Transparency API for triggering ad tracking opt-in tools.

Mikey Campbell 5 years ago 1

Google confirms FTC conducting review of its business

Google has confirmed that the U.S. Federal Trade Commission is opening an investigation into the company's business practices.

Josh Ong 14 years ago 121

FTC reportedly readying subpoenas in antitrust investigation of Google

The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.

Josh Ong 14 years ago 29
iPhone 17e iPhone 17 M5 Macbook Air Mac Studio MacBook Air Deals MacBook Pro Best VPN for Mac AirPods iPad Mac mini

iPad eating up use of PC, TV, radio, book reading

The impact of Apple's iPad is already being seen in the slowing PC consumer market, but a new survey by Google's AdMob indicates iPad use is taking the place of a wide variety of other activities.

Daniel Eran Dilger 15 years ago 24

Apple positions iAd Producer as Adobe Flash alternative

Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.

Daniel Eran Dilger 15 years ago 102

Apple's iAd service to go global

Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.

Josh Ong 15 years ago 12

Apple shutting down Quattro banner ads to focus on iAd

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.

Daniel Eran Dilger 15 years ago 18

RIM shopping for ad network to take on Google AdMob, Apple iAd

BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.

Daniel Eran Dilger 15 years ago 16

Apple still allows Google's targeted ads within iPhone, iPad apps

Apple instituted new rules in its iPhone 4 SDK designed to protect user privacy, but the company may not yet be enforcing those rules as they appear to apply against competing ad networks such as Google's AdMob.

Daniel Eran Dilger 15 years ago 10

AdMob: 57% of 44 million iOS devices are from outside the US

Apple was the top device manufacturer on the AdMob network in May, according to the ad agency's latest data, with 44 million unique iOS devices tracked, and 57 percent of those from outside of the U.S.

Slash Lane 15 years ago 41

AdMob: iPhone OS market still twice as big as Android in US

A new report by Google's AdMob subsidiary details that the installed base of iPhone OS devices visible on its ad network in April is twice as large as Android in the US, and 3.5 times larger globally.

Prince McLean 16 years ago 86

FTC approves Google-AdMob deal, cites competition from Apple's iAd

The U.S. Federal Trade Commission voted 5-0 on Friday to approve Google's $750 million acquisition of mobile advertising firm AdMob, citing Apple's iAd as increasing competition in the marketplace.

Neil Hughes 16 years ago 57

Apple's iAd leads government to extend Google-AdMob review

The U.S. Federal Trade Commission has extended its review of Google's proposed purchase of AdMob by two weeks, as the federal agency will use the time to gauge the impact of Apple's iAd mobile advertising platform.

Neil Hughes 16 years ago 9

WSJ: Federal antitrust probe about Apple's iAd service, too

In addition to changes to the iPhone developer agreement banning the use of third-party development tools, a potential inquiry from federal regulators into Apple has been prompted by iAd mobile advertising network, according to The Wall Street Journal.

Neil Hughes 16 years ago 86

Nearly 30% of Apple's first-gen iPhones are still in use - report

Just 2 percent of all iPhone OS handsets still in use are Apple's first-generation iPhone, but a new calculation estimates that amounts to nearly 30 percent of the 6.1 million iPhones sold between June 2007 and July 2008.

Neil Hughes 16 years ago 74

Steve Jobs admits Apple tried to buy AdMob, warns of porn on Android

During a question-and-answer session following Thursday's iPhone OS 4.0 preview, Apple co-founder Steve Jobs admitted that Apple tried to buy AdMob before Google "snatched" them, and also cited a pornography store for the Android operating system as a reason why unsigned apps are not allowed on the iPhone.

Neil Hughes 16 years ago 81

Google highlights Apple's iAd as FTC looks to block AdMob deal

Lawyers with the U.S. Federal Trade Commission will reportedly recommend that the government block Google's proposed acquisition of mobile advertising firm AdMob, while the search giant has highlighted Apple's forthcoming iAd platform as evidence of growing competition in the market.

Neil Hughes 16 years ago 47

February mobile device traffic up 193%, led by Apple iPhone

Fueled by strong growth of both the iPhone and Android platforms and heavy application use on both mobile devices, mobile traffic increased 193 percent year-over-year in February.

Slash Lane 16 years ago 54
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