Perhaps looking to attract new iPhone owners in the aftermath of Christmas, Apple this week updated its "Close Your Rings" marketing page for the Apple Watch, featuring four more stories of how people use the Activity app.
A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims about both the size and pixel count of its OLED iPhone displays, claiming the company literally cuts corners.
Apple on Wednesday took the unusual step of officially announcing a series of photos shot using the Portrait mode on the iPhone XS, specifically calling attention to the Depth Control feature which lets people adjust simulated depth-of-field after a photo has been taken.
Amping publicity for the iPhone XS and Apple Watch Series 4, Apple took to the Web on Friday with photos of launch events in several cities, as well as a unique mobile site featuring 3D models of the iPhone XS and XS Max.
Samsung is continuing to attack the iPhone in its "Ingenious" ad campaign, introducing three more videos ridiculing Apple over the iPhone's removal of the headphone jack, not including a fast-charging adapter in the box, and its photographic abilities.