Apple's innovative advertisements continue to rack up industry accolades, as the company's HomePod short film, directed by Spike Jonze, this week claimed top honors at the Association of Independent Commercial Producers Show.
Apple is pushing to expand its digital advertising business by increasing the size of its advertising network, a report claims, with the iPhone producer said to have been in discussions with a few major app companies about a possible deal to provide advertising to their apps.
Apple added to a growing stash of ad industry accolades this week with an award from the Art Directors Club of New York, which bestowed its ADC Black Cube for Best of Show on a commercial touting Portrait Mode on iPhone 7 Plus.
The production of "Welcome Home," Apple's recent HomePod commercial directed by Spike Jonze and starring musician and dancer FKA twigs, is available, showing reliance on practical effects, more than CGI.
In its latest advertising push for HomePod, Apple on Monday shared a new ad directed by acclaimed music video and film director Spike Jonze, and starring English performer FKA twigs, who uses the speaker to unwind after a hard day's work.