A new email marketing campaign from Apple is nudging owners of other smartphones — and older iPhones — to trade them in towards an iPhone 7, just months from when the "iPhone 7s," "7s Plus" and "8" are likely to be announced.
Apple on Wednesday announced a collection of Apple News changes that directly impact publishers, including quick access to reader demographics and more advertising options, particularly support for third-party ads.
Apple CEO Tim Cook took to Twitter on Friday to mark Turkey's National Sovereignty and Children's Day — which actually takes place Apr. 23 — and to showcase a local billboard campaign, using iPhone photos shot by children.
Apple's long-time ad partner, TBWA\Media Arts Lab, is "reorganizing and introducing a new operating model" in order to accommodate its client's new focus on digital and regional campaigns, according to a spokesperson for the agency.