Back at the beginning of 2010, Google felt quite confident that its Android platform would crush Apple's iPhone in the same way Microsoft Windows had marginalized Mac sales into relative obscurity with 2 percent market share in the late 1990s. However, Apple changed the game by launching another new iOS product: iPad. It split Google's focus and demonstrated that Android as a platform couldn't turn a bunch of commodity PC and phone makers into an innovative, creative challenge to Apple. Eight years later, Google appears ready to give up on tablets entirely.