The world's media has descended onto the Apple Park campus and are entering the Steve Jobs Theater ahead of the launch of new iPhone models -- with AppleInsider among the first to take a look at Apple's new products.

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Apple becomes the first technology company to take the top spot in an annual survey of solar energy usage in business, ahead of Amazon and Target.

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Jack Dorsey, co-founder of both Twitter and Square, spoke to selected Apple marketing staff in a private session at Apple Park.

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Apple Park, already known to be one of the most valuable corporate headquarters in the world, is specifically worth $4.17 billion when including land, furniture, computers, and other items, according to Santa Clara County.

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Walter Isaacson says Apple should have made the kind of TV Jobs wanted, and claims Apple Park is the company's only great design in the last 15 years.

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Apple's chief design officer Jony Ive reportedly disliked how the company focused on operations more than design and would regularly fail to attend his own design meetings.

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Jony Ive led the team that built the iPhone, but he also personally designed and built some of Apple's greatest products -- and it's through those that we can see the man behind the designer.

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As current and former Apple staff discuss Jony Ive's departure, new details are emerging about the company's previously secret work on a self-driving car, a television -- and just what happened when Ive famously one-upped Scott Forstall.

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The main ring at Apple Park is one of the few buildings in the entire U.S. to use base isolation against earthquakes -- meaning that it should survive all but the biggest California tremors.

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Future iPhone processors and other chips are subjected to temperature changes from -40C to 110C in order to check their vulnerability to attack.

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As rumored, Lady Gaga christened the new classic Apple logo-themed stage in the center of Apple Park with a concert, celebrating not just the opening of the headquarters, but what founder Steve Jobs did for the arts and the world.

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Perhaps signaling the financial muscle Apple brings to bear, rumors claim that pop superstar Lady Gaga will sing for the formal opening of Apple Park this weekend.

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Rumors about a multi-arch rainbow structure adorning Apple Park's main "spaceship" building have circulated since the peculiar addition was spotted in a drone flyover on Wednesday. According to a report on Thursday, the rainbow is part of a stage designed by Jony Ive's design team for an upcoming special event.

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New drone footage of Apple Park reveals that the company has erected an unusual "rainbow" stage in the central courtyard, previously unknown outside the company.

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Recent departures from Apple's Industrial Design group mean that no one remains from the original group that began to turn around Apple's fortunes. And, only two members who joined a year later are still with Apple -- although one of those is Jony Ive.

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In the same way that Apple introduced Bondi blue hardware and a lickable Aqua interface to distinguish its product lineup for the new Millennium, it also rapidly ushered in a fresh new era dominated by more substantial, serious, professional and luxurious materials, notably glass framed by metal, in both its hardware and in the virtual realm of its software.

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Apple Park's sprawling "Campus 2" remained a center of media attention ever since plans for the "Spaceship" Ring nestled in acres of trees first gained approval back in 2013. However, a parallel third campus site just up Wolfe Road has more quietly progressed with less notoriety, despite being a remarkable project of its own.

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As part of its environmental press barrage on Thursday, Apple hosted a talk at Apple Park featuring actors/musicians Will, Jada, and Jaden Smith.

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Drumming up publicity for Monday's press event, which starts at 10 a.m. Pacific, Apple is already running a purported "livestream" from the Steve Jobs Theater at Apple Park, usually showing little more than a empty stage.

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Apple CEO Tim Cook reflected on the significance of Apple Park on Sunday as he marked what would've been co-founder Steve Jobs' 64th birthday.

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