Disney on Thursday launched ESPN+, its entirely internet-based sports streaming service intended to appeal to cord-cutters using technology that it will likely use to launch its own streaming service in the near future.
As part of a larger reorganization, Disney on Wednesday announced the creation of a new division for its streaming video and international operations, which will oversee two upcoming video services: ESPN+, and the company's as-yet-unnamed family-friendly offering.
ESPN has rebranded its app for Apple TV, changing the name of the tvOS app from WatchESPN to ESPN, with the sports broadcaster also introducing new video content to the Apple set-top box, including more on-demand content for users to watch.
Sports broadcaster ESPN has made it easier for viewers to watch its programming via its apps, with both the ESPN and WatchESPN iOS apps gaining support for Apple's single sign-on feature, as well as compatibility with Google Chromecast and more.
The Walt Disney Company on Tuesday announced a $1 billion deal that buys a 33 percent share of BAMTech, a video streaming company whose technology will be used to launch an ESPN streaming service in the near future.
ESPN's official application for iOS was given an overhaul on Thursday, becoming a universal app for iPhone and iPad, gaining support for the larger displays of the iPhone 6 and iPhone 6 Plus, and also getting a fresh coat of paint.
With iPhone owners restricted by capped data plans on the largest U.S. carriers, cable sports network ESPN has expressed interest in potentially subsidizing those data plans to allow users to stream video without worrying about overage fees.