Apple's interactive iAds begin to appear in iPhone apps
Apple's iAds began to appear in some App Store software on Thursday, bringing the dynamic, interactive in-app experiences to users on the scheduled July 1 launch date.
iAd
Katie Marsal
AT&T ships iPhone 4 preorders, first apps with Apple's iAd arrive
AT&T has begun shipping iPhone 4 preorders to customers who ordered through the wireless carrier, while the first applications supporting Apple's iAd mobile advertising network are now available with placeholders where the ads will appear when the service launches.
Slash Lane
Apple faces new antitrust investigation over iOS advertising restrictions
Apple is again said to be at the heart of a new investigation by U.S. regulators, this time over concerns that the electronics maker may be unfairly restricting competitors from serving ads on the iPhone, iPad and iPod touch.
Kasper Jade
Apple's modified iOS terms allow outside advertisers, limit AdMob
Apple on Monday changed the terms of its iOS developer agreement to allow outside, independent advertising agencies to collect data with user consent, but the change also has a provision that appears to exclude Google's AdMob.
Sam Oliver
Apple iAd plans to eat up half the mobile ad market
Apple will launch its iAd mobile advertising program July 1 on iPhone and iPod touch devices running the new iOS 4. Based on the estimated size of the market, the company says it will take nearly a 50% share of mobile ads in the second half of 2010.
Prince McLean
iPad news advertisements command 5 times more than Web ads
Advertising on print publications repurposed for Apple's iPad draws a fee up to five times more than buying placement on the same content provider's website.
Apple accused of trademark infringement over use of iAd name
A new lawsuit filed in California takes aim at Apple's forthcoming iAd mobile ad network, alleging that the name is in violation of a registered trademark and will deceive consumers.
Neil Hughes
FTC approves Google-AdMob deal, cites competition from Apple's iAd
The U.S. Federal Trade Commission voted 5-0 on Friday to approve Google's $750 million acquisition of mobile advertising firm AdMob, citing Apple's iAd as increasing competition in the marketplace.
Apple investigating contextual advertisements, coupons on iPhone
Future iPhones could present advertisements or discount coupons to users based on their current location or activity, through a variety of methods including RFID, in order to increase the effectiveness of the promotion.
Daniel Eran Dilger
