With the iPhone 5c, Apple was able to deliver a cost effective plastic smartphone with a "premium" feel by applying its considerable expertise in design, engineering and manufacturing to the project, a process highlighted during Tuesday's special media event.
Following the Apple's announcement of the iPhone 5s and iPhone 5c, the company has posted videos shown in Tuesday's media event to the Web, offering a closer look at both devices and their new features.
During Tuesday's unveiling of the iPhone 5s and iPhone 5c, Apple announced that China will be part of the initial launch on Sept. 20, and finally inked a deal with Japan's largest cellular carrier NTT DoCoMo.
Apple's iPhone 5s will launch on the same date as the iPhone 5c, but unlike the plastic-shelled handset, the 5s won't be available for preorder, leading some to believe that supplies of the high-end device may be constrained.
While not announced during Apple's iPhone media event on Tuesday, the latest iPhone 5s and iPhone 5c are both compatible with TD-LTE bands used by China Mobile, hinting at a future deal with the world's largest cellular carrier.
The new multi-colored iPhone 5c was made official by Apple on Tuesday, with the device packing a 4-inch Retina display, A6 processor, hard-coated polycarbonate body, and coming in five different flavors when it launches next Friday, Sept. 20.
Less than one day before Apple is expected to unveil its new iPhone lineup, a report from The Wall Street Journal reiterates rumors that the flagship "iPhone 5S" will carry a biometric fingerprint reader.
In preparation of Tuesday's special media event, Apple has dressed up its Town Hall at 4 Infinite Loop in Cupertino, Calif., with banners and regalia identical in design to invitations sent out last week.
According to KGI analyst Ming-Chi Kuo, China Mobile will introduce Apple's iPhone to its 700 million subscribers by the end of the year, but the world's largest telecom first needs to finish rolling out its TDD-LTE network, a task that could delay the phone's launch until November.
The first iPhone line waiters have already staked their claim outside New York's iconic Fifth Ave Apple Store, camping in front of the shop's jumbo glass gemstone a full four days before the company will formally acknowledge the new products exist.
Apple is reportedly set to ship a rumored less-expensive version of the iPhone to China Mobile, indicating that the two companies have finally signed an agreement that could see the iPhone access the world's largest cellular carrier's over 700 million subscribers.
Purportedly leaked photos of Vodafone Germany's ERP system reveals the telecom will discontinue sales of 32GB and 64GB iPhone 5 models, but will carry over the 16GB version as a possible intermediate device positioned between the rumored iPhone 5C and iPhone 5S.