Apple is the world's most valuable brand, says yet another spurious report
Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world.
Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world.
Apple has increased its presence in the five most important European markets against Android, a study of smartphone OS data reveals, with the international use of iOS rising on the strength of the iPhone 11 and iPhone 11 Pro.
Though the wider smartphone market contracted in the first quarter of 2018, Apple was able to grow its share of the pie on the back of healthy iPhone demand in the U.S. and China, according to market analytics firms.
As hand wringing over the $999-and-up pricing of the iPhone X continues, analysts at Kantar Worldpanel see the premium-priced handset as a wise move for Apple, after tracking marketshare gains for iOS in a number of key markets across the globe.
A new report by Kantar Worldpanel examining global smartphone sales data shows Apple's flagship iPhone 7 continues to win new market share for Apple in most of the regions tracked, outside of Spain, China and Japan.
Apple's iPhone continued to gain more U.S. marketshare towards the end of 2016, according to research data published on Wednesday, but saw setbacks in China, facing tough competition from local and often cheaper alternatives.
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