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Topic: Kantar

Apple's iPhone bucks smartphone market trends, gains marketshare in Q1

05/02/2018, 09:05 pm

Though the wider smartphone market contracted in the first quarter of 2018, Apple was able to grow its share of the pie on the back of healthy iPhone demand in the U.S. and China, according to market analytics firms.

7 comments

Kantar calls iPhone X pricing 'vindicated' as Apple sees marketshare grow across Europe, China, Australia & Japan

01/30/2018, 09:01 am

As hand wringing over the $999-and-up pricing of the iPhone X continues, analysts at Kantar Worldpanel see the premium-priced handset as a wise move for Apple, after tracking marketshare gains for iOS in a number of key markets across the globe.

14 comments

Kantar: iPhone 7 top selling smartphone in U.S., Europe & urban China

03/15/2017, 04:03 pm

A new report by Kantar Worldpanel examining global smartphone sales data shows Apple's flagship iPhone 7 continues to win new market share for Apple in most of the regions tracked, outside of Spain, China and Japan.

6 comments

Data shows Apple clawing back iPhone share in US, but ceding ground in China

01/11/2017, 11:01 am

Apple's iPhone continued to gain more U.S. marketshare towards the end of 2016, according to research data published on Wednesday, but saw setbacks in China, facing tough competition from local and often cheaper alternatives.

20 comments