Apple on Thursday released Mac OS X 10.6.8, the latest update for its Snow Leopard operating system, with enhancements to the Mac App Store that will prepare users for the impending launch of Mac OS X 10.7 Lion.
Apple management is so pumped up over the advantages presented by its forthcoming Mac OS X Lion operating system that the company has been holding back the release of at least one new Mac refresh until the software is finalized, AppleInsider has learned.
An anticipated refresh to the MacBook Air lineup, bringing Intel's latest generation Sandy Bridge processors, as well as the launch of Lion could boost Apple's thin-and-light notebook to build orders of 1.5 million per quarter, one Wall Street analyst believes.
Apple is not usually the first company to introduce a product or service, but takes its time to ensure it's better than the competition — a view that one prominent Wall Street analyst expects to be the defining characteristic of this today's Worldwide Developers Conference keynote.
Little is known and anticipation is high before Monday's keynote address at the Worldwide Developers Conference from Apple Chief Executive Steve Jobs, prompting conference attendees to wait in line overnight for the anticipated event.
Apple next week is likely to announce that all Mac owners who run the latest version of the OS X operating system, Lion, will also receive at least some of the services from iCloud for free, sources have told AppleInsider.
After Apple tipped its hand on Tuesday and revealed it will unveil its new iCloud service next week, Wall Street analysts believe the company has set the stage for a strong software-focused Worldwide Developers Conference keynote.
Apple announced on Tuesday that in less than a week, Chief Executive Steve Jobs will return to the stage, along with a team of company executives, to present Mac OS X 10.7 Lion and iOS 5 — and to introduce its new iCloud service.
Apple has seeded a new beta build, dubbed Developer Preview 3, of Mac OS X 10.7 Lion, the next major update to the company's flagship operating system, enabling the Reading List feature and adding a dedicated app for the Mission Control window management feature.
With the release of Mac OS X 10.7 Lion this summer, Apple will make the switch to a new kind of digital distribution for its operating system upgrades by releasing the software first through its new Mac App Store, AppleInsider has learned.
Apple has begun adopting the "iCloud" name within several products currently under development, suggesting the appropriately labeled moniker is indeed the frontrunner for the company's soon-to-debut Internet cloud service, which will span beyond streaming music, AppleInsider has learned.