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Topic: Mac Pro

Editorial: Mac Pro puts the pedal to Metal in Apple's race with Nvidia

10/18/2019, 10:10 am

The new Mac Pro is a long-anticipated development for Apple's high end pro users, but it sure looks as if the company also created the machine for its own strategic benefit -- specifically to help make its Metal API become a dominant standard for GPU-intensive software. That could have big implications for Macs, iOS devices, and Apple GPUs going forward, with history providing some insight into why this matters.

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Editorial: Does Apple have the mettle to fight for Mac success in the Pro market?

10/17/2019, 08:10 am

Over the last two decades, Apple has largely pursued a strategy centered on "affordable luxury" personal devices, starting with iPod, blooming into iPhone and iPad, and now taking over in wearables. Mac Pro seems to be a wild departure.

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Editorial: Will Apple's $6k+ Mac Pro require brainwash marketing to sell?

10/15/2019, 08:10 am

Apple's high-end pro market has long wished for a seriously fast Mac workstation. The premium new system Apple debuted at WWDC19 is one of the most expensive Macs ever, but it is being sold at a time when unit sales of desktop Macs are small and not really growing. Will Apple have to brainwash the masses to buy it?

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Editorial: Apple's American-made Mac Pro isn't an exit from China

10/14/2019, 01:10 pm

Apple is radically changing the design of the Mac Pro but still plans to continue building it in the United States. That doesn't mean, however, that it can do the same for everything else it makes. Here's a look at why.

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Editorial: No, the new 2019 Mac Pro isn't a fairy tale come true

10/13/2019, 11:10 am

After years of frustratedly waiting in the dark and suffering through some painful periods of construction work, the new 2019 Mac Pro appears to finally deliver above and beyond what even the most optimistic had hoped for. But its appearance wasn't merely a whimsical executive decision made in response to a customer email, and is instead the latest deliverable of a long term strategy unfolding at Apple.

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Inside Apple's fantastically fast new Mac Pro

10/11/2019, 11:10 am

This summer, Apple finally revealed the design and specifications of its new Mac Pro. It's Apple's first significantly updated tower model in a decade, and the first designed from scratch since the imposing aluminum PowerMac G5 originally arrived back in 2003. Here's a look at what the new Mac Pro will deliver for pro users and the strategy behind its radically new redesign.

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PC component manufacturer clones new Mac Pro case

10/11/2019, 09:10 am

The Dune Pro PC case has not only lifted the design of the Mac Pro's version, but also the presentation of the case itself, something which could call the attention of Apple's legal team.

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Final Cut Pro X update paves the way for the Mac Pro and Pro Display XDR

10/07/2019, 01:10 pm

Apple has updated Final Cut Pro X with a new Metal engine and other performance enhancements intended for the new Mac Pro and Pro Display XDR, an update that hints at the upcoming availability of the modular Mac workstation.

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US denies Apple tariff relief on remaining five Mac Pro parts

09/30/2019, 06:09 pm

After the U.S. Trade Representative's office granted in part Apple's request for tariff exemptions on Chinese-made Mac Pro parts earlier in September, a move that helped inform a decision to assemble the computer domestically, the government body on Monday denied identical appeals on five remaining components.

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What to expect from Apple in October

09/25/2019, 10:09 am

There's no guarantee that Apple will have an October event this year, but it is now officially fall. Between announcements, and a lot of rumors, there is a huge amount of hardware and services that we expect to see released very soon.

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Google Chrome update corrupting some macOS installs -- but there's a fix

09/25/2019, 08:09 am

Google has confirmed the existence of an issue in a Chrome update that has reportedly affected movie studios that use the Avid video editing suite on the cylindrical Mac Pro, with the company offering a solution to the issue it claims will recover affected machines.

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Hollywood studios hit by Avid shutdowns on Mac Pro [u]

09/24/2019, 05:09 am

An unknown problem is reportedly making cylindrical Mac Pro workstations running the Avid video editing suite to "slowly crash" and then not boot back up.

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Apple is building the new Mac Pro in Texas

09/23/2019, 11:09 am

Apple has announced that the new Mac Pro is going to be manufactured in the same Austin, Texas plant as the previous model, following tariff exemptions just granted for certain components.

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US government grants Apple requests for Mac Pro tariff relief

09/20/2019, 10:09 pm

The U.S. Trade Representative's office on Friday lifted tariffs levied on certain computer parts imported from China, a move that also granted in part Apple's request for a reprieve on Mac Pro parts.

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Editorial: Apple's use of 'iPhone Pro' is a marketing label, not a personal description

08/16/2019, 11:08 am

Rumors of Apple releasing an 'iPhone Pro' are again sparking debate over who is a Pro user and who is 'just' a consumer. This is a pointless yet damaging argument to have, and always will be.

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Where the 2013 Mac Pro went right -- and wrong

08/07/2019, 02:08 pm

Unlike the original Mac Pro introduced on August 7, 2006, the 2013 version is already fading into memory and may be remembered for its flaws instead of its benefits.

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Apple wants to continue building Mac Pro in US, Cook says

07/30/2019, 06:07 pm

Apple CEO Tim Cook has responded to questions about moving production away from China by saying that he expects the company's global production to continue on its current trajectory, but also that it is investing to increase U.S. manufacturing.

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What Apple's T2 chip does in your new MacBook Air or MacBook Pro

07/29/2019, 12:07 pm

Apple says the T2 is a security chip, and if all it did were keep your data more secure, it would be worth it. Yet this little processor does so much else, and it has a startling effect on performance.

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Trump expects Apple to build manufacturing plant in Texas

07/26/2019, 06:07 pm

President Donald Trump, in response to questions regarding a tweet on Friday proclaiming Apple will not receive tariff relief for its new Chinese-built Mac Pro, said he believes the tech giant will erect a manufacturing plant in Texas.

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Mac Pro won't get China tariff waiver, says President Trump

07/26/2019, 11:07 am

Despite a recent petition, Apple won't get any tariff exemptions for Mac Pro parts made in China, U.S. President Donald Trump said on Friday.

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