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Topic: NBA

Editorial: An iPhone on a NBA bench isn't big-league sports' largest problem with technology

04/15/2019, 03:04 pm

The Philadelphia 76ers' Amir Johnson was caught on camera scrolling through his iPhone on the bench during Sunday's playoff game. The episode raises questions about sports, devices, and the workplace.

6 comments

Apple, Beats by Dre signs exclusive deal with NBA, team-branded headphones coming

09/05/2018, 01:09 pm

Beats has signed a deal with the National Basketball Association to make the Apple-owned company the official supplier of headphones and wireless speakers to the league -- with NBA team-branded headphones coming soon.

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Apple executive Eddy Cue celebrates courtside as Golden State Warriors take NBA title

06/13/2017, 09:06 am

iTunes chief and basketball devotee Eddy Cue was about as close as a fan can get Monday night, watching as the Golden State Warriors dominated the Cleveland Cavaliers to capture their second NBA championship in three years.

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Apple's latest Beats ad uses NBA stars LeBron James, James Harden & others

05/16/2017, 01:05 pm

Apple on Tuesday released a new Beats ad in its "Be Heard" series, this time featuring four NBA stars: LeBron James, James Harden, Kevin Durant, and Draymond Green.

4 comments