Late Apple cofounder Steve Jobs taught his chief designer Jony Ive not only how to say no, but to reject ideas that personally excited him. That process continues to help him to achieve a level of focus — one that he said that Jobs himself had mastered.
In a conversation at The New Yorker's TechFest conference in Manhattan on Friday, Apple chief designer Jony Ive gave a small glimpse into the development of the upcoming iPhone X, and the time that it takes for technology to catch up to ideas.
Apple Chief Design Officer Jony Ive took part in a one-on-one interview at The New Yorker's TechFest event in Manhattan on Friday, where he spoke about the design process, the joys of working at Apple, and even the downside of advanced tools like the iPhone. AppleInsider was there live and shares highlights from the interview.
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Neil Hughes
