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Topic: Oliver Schusser

Apple Music doubling down on artist-first strategy, adding more live music

10/07/2019, 05:10 pm

Apple Music executives Zane Lowe and Oliver Schusser talk about where Apple Music is headed, discussing how their "artist first" approach offers a unique experience for listeners.

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Jimmy Iovine spent excessively as Apple Music head, current service growth slowing, report claims

07/25/2019, 04:07 pm

A profile of Apple Music chief Oliver Schusser includes claims that his predecessor, Jimmy Iovine, spent "excessive amounts of money," and adds that while the service is still growing faster than Spotify, that pace has slowed.

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Apple Music chief says record-breaking album 'pre-adds' herald of how music industry needs to adapt

03/22/2019, 09:03 am

An album by Billie Eilish that has set records has demonstrated how the relationship between music streaming services and artists has changed, an interview with Apple Music worldwide chief Oliver Schusser and Interscope executive Steve Berman reveals, with "pre-adds" for albums becoming an important metric for performance.

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Apple getting more aggressive with Apple Music deal-making after Jimmy Iovine's 'retirement'

11/30/2018, 08:11 am

Apple's potential deal with iHeartMedia is part of more aggressive moves by the company to grow Apple Music, with the change in leadership for the streaming music service seen by music executives to have prompted the iPhone producer to increase its efforts to work with record labels.

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Apple picks Oliver Schusser to head up Apple Music worldwide

04/11/2018, 01:04 pm

Apple has promoted Oliver Schusser to the position of VP of Apple Music & International Content, effectively putting him in charge of Apple Music globally.

7 comments