RBC Capital Markets on Thursday became the latest investment firm to cut its estimates for Apple, joining the chorus of concerns that Apple could post its first-ever year over year decline in iPhone sales.
Apple's newly launched high-end iPad Pro is expected to make a big splash for the company, with one analyst forecasting the 12.9-inch tablet to be a $2.4 billion revenue opportunity in its first three months alone.
iPhone shoppers are increasingly favoring high-end, 64- and 128-gigabyte models, and showing strong early interest in Apple's new interest-free iPhone Upgrade Program, data from an RBC Capital Markets survey suggests.
The new official iPhone financing plan is seen by investment firm RBC Capital Markets as a benefit not only to Apple, but also to its customers, both of whom should gain leverage over wireless carriers.
Apple's Sept. 9 event, where it is expected to introduce a new iPhone and Apple TV, will likely be a catalyst for shares of the company, RBC Capital Markets told investors on Friday, while reiterating its $150 price target.
Amid continued losses for Apple stock, investment firm RBC Capital Markets has remained steadfast with its $150 price target, once again on Tuesday advising investors to buy in ahead of the anticipated "iPhone 6s" product launch.
Lofty expectations were beyond the reach of Apple last quarter, sending shares tumbling more than 7 percent. But a number of bullish analysts see the stock pullback as a buying opportunity for investors, who can get in at a cheaper price before the launch of new iPhones.
RBC Capital Markets has raised its Apple revenue forecasts for 2015 and 2016, arguing that iPhone demand could beat expectations for some time into the future, and that people are skewing towards buying more expensive, higher capacity iPhone models.
Apple's stunning first quarter of fiscal 2015 blew virtually every prediction out of the water, and left Wall Street analysts rushing to increase their price targets on Wednesday as the stock jumped higher.
RBC Capital Markets on Friday advised investors to stay long on Apple stock, as the investment firm sees multiple catalysts for the company in the near future, starting with the reporting of holiday iPhone sales.
RBC Capital Markets on Monday increased its price target for Apple stock to $120 per share, a number that incorporates the investment firm's expectations for the upcoming Apple Watch, predicted to sell 20 million units in its first 12 months.
Already on track to capture nearly half of the smartphone market in 2014, Apple could dramatically expand the iPhone's customer base at Android's expense by adding a new model with a larger display, according to a survey released Tuesday by the investment arm of the Royal Bank of Canada.
Following this week's stock split, RBC Capital Markets sees shares of Apple reaching near-record highs in the second half of 2014, based on the strength of the expected "iPhone 6," as well as hotly anticipated new product categories from the company.
RBC Capital Markets on Friday cut its estimates for Apple's just-concluded March quarter, citing apparent weakened demand, but the firm also believes that the iPhone maker could pick up steam in the second half of the year.
Yet another analyst has thrown their hat into the ring, joining others who have heard from sources in Apple's supply chain that the company is gearing up to debut a low-cost iPhone in the coming months..