With software sales for traditional game consoles and PCs projected to reach $35 billion this year, one analyst believes a new Apple TV with a dedicated App Store could have a noticeable impact on the company's bottom line.
With Apple's anticipated subscription television service said to be targeting a price between $30 and $40 per month, one analyst has predicted that the company will come in on the low end of that range, or else risk pricing itself out of the market.
Investment firm J.P. Morgan on Wednesday revised its estimates to accommodate for the April launch of the Apple Watch, a product it believes will help push shares of AAPL to $145 before the end of 2015.
Following a spate of rumors that late-term problems with the display on Apple's next-generation iPhone could force the handset's delay or seriously constrain supplies, at least one Wall Street analyst indicated that the issue — if it even actually exists — would not materially impact the launch of the so-called "iPhone 6."
Apple's investments in sapphire may one day result in iPhone cover displays made of the material, but sapphire is unlikely to appear in this year's models due to prohibitive costs associated with producing the material in large quantities, investment firm J.P. Morgan said on Monday.
Though Apple's June quarter results were slightly below Wall Street expectations, investors expressed greater concern over the company's guidance for the current September quarter, but they were also pleased by improving gross margins, chalking up the results as a mixed bag.
Google this week announced a number of new products and services for phones, tablets, cars, TVs and more, all of which will compete with Apple. But after seeing Google's latest, Apple-watchers on Wall Street aren't concerned.
Investment firm J.P. Morgan became the latest to increase its price target for Apple stock on Tuesday, projecting that the company will be propelled to $108 per share thanks in part to this year's anticipated "iPhone 6" launch.
Apple's new entry-level 11-inch MacBook Air is the company's most affordable notebook in its history — an aggressive pricing move that one analyst has predicted will help the Mac further eat away at the largest segment of the existing Windows PC market.
If Apple does bring baseband processor design and production in-house as recent moves have indicated, one analyst believes that the chips are unlikely to debut in new iPhone models before 2015, thanks to the "notoriously difficult" nature of their development.
Apple is excluding itself from a $63 billion market opportunity, investment firm J.P. Morgan believes, by only partially competing in the sub-$1,000 portable computing market, which is why one analyst argues Apple should introduce a new notebook powered by a more full-featured version of iOS.