Apple CEO Tim Cook made an appearance at the annual San Francisco Pride Parade on Sunday, joining Apple employees in marching through the city, recognizing and celebrating the LGBTQ community and connected good causes.
One month after the earlier launch of iPhone 8 and 8 Plus drew lines of its own, buyers excited for iPhone X again flocked to Apple's retail stores to be among the first to get the new phone. At San Francisco's flagship Union Square location, a line of over 200 were waiting when the doors opened, and even hours later there were new arrivals joining a line down the block in the early afternoon.
At Apple's Union Square flagship retail store in San Francisco, an early morning line of about 100 people formed down the block for new iPhone 8 and Apple Watch Series 3 buyers, split between users with pre-order reservations and people who just stopped by to pick up the new gear.
Apple is holding an event in San Francisco next weekend to promote the use of Apple Pay in stores and restaurants, with a number of merchants in two popular shopping areas offering exclusive Apple discounts for customers using Apple's mobile payment platform to pay for goods and services.