Apple's App Store enjoyed a bumper holiday season, with iPhone and iPad users spending more on Christmas 2019 than in 2018 by 16%, a rise that has also helped boost global app spending across all of December over the previous year.
Apple's iOS App Store continued to dominate the worldwide market in terms of revenue gained from premium apps and in-app purchases over the first half of 2019, with the online storefront generating nearly 1.8 times the revenue of rival Google's store for Android devices.
Publishers behind the biggest apps in the App Store are earning considerably more from Apple's virtual storefront than from Google Play, Sensor Tower estimates suggest, with iOS apps bringing in 64% more revenue than Android counterparts.
Apple's U.S. customers installed 45 new iPhone apps in 2017, a growth of 10 percent over last year, while Services revenue from In-App Purchases and Subscriptions expanded by 23 percent—driven by games, music and video streaming and dating services. And overall, Apple's U.S. App Store customers drove significantly higher revenue per user ($58) than Google Play ($38).