Adding to the tsunami of major announcements coming out of Cupertino on Friday, Apple and Irish rockers U2 teamed up to give away a free copy the band's new album to each one of the more than 500 million iTunes customers in 119 countries around the world.
Promising that the Apple Watch will "redefine what people expect from a watch," Apple showcased a wide variety of functions for its upcoming wearable device on Tuesday, including built-in fitness tracking, support for secure Apple Pay wireless transactions, and even a unique MagSafe-style inductive charging cable.
Promising it will be "worth the wait," Apple Chief Executive Tim Cook revealed on Tuesday that his company's upcoming smart wearable device, the Apple Watch, will go on sale in early 2015 with a starting price of $349.
Apple's hotly anticipated, highly secretive smart wrist watch was finally unveiled to the public on Tuesday in the form of Apple Watch, a device that the company said will define the emerging wearable devices market.
Apple will enter the mobile payment space in a big way with this month's launch of the iPhone 6 and iPhone 6 Plus, both of which will ship with integrated near-field communications technology to allow secure wireless payments through a service called Apple Pay.
Apple's hotly anticipated next generation of iPhone was officially unveiled on Tuesday in two different screen sizes of 4.7 and 5.5 inches, both sporting all-new designs and even higher resolution Retina HD displays.
With less than 30 minutes to go until Apple reveals what secret products it's been working on, the tech news media has congregated in Cupertino, next to a giant mysterious white box, awaiting the big event. AppleInsider offers a quick peek at the scene as we count down to showtime.