The developer of Spectacles for recording Snapchat videos, Evan Spiegel, says that Apple has already been helping his business, and that he expects Apple Glasses to complement devices instead of replacing them.
Apple is pushing to expand its digital advertising business by increasing the size of its advertising network, a report claims, with the iPhone producer said to have been in discussions with a few major app companies about a possible deal to provide advertising to their apps.
Snap this week dramatically missed Wall Street estimates, reporting a net loss of $443.2 million — with a big write-off of $39.9 million in Snap Spectacles about a year after release. Should Apple jump in to the headset market as rumored, Snap's own wearable ambitions may only get worse.
Several high-profile technology companies, including Apple, have submitted a amicus brief in a key case at the U.S. Supreme Court, expressing concerns about warrantless police access to cellphone location data.
At one point in 2016 Google floated the idea of buying Snap — the parent company of popular messaging app Snapchat — for at least $30 billion, and a similar offer may remain open, according to a report.