Apple has been handed a defeat in court by watch producer Swatch in court for a second time in a month, as the iPhone producer failed to convince the Australian Trade Marks Office that Swatch should be denied a trademark for "One More Thing," a phrase synonymous with Apple events and Steve Jobs.
Swiss watch conglomerate Swatch is again under fire for allegedly capitalizing on successful Apple marketing. The watchmaker is being taken to court for emblazoning "Tick different" on certain watch models, a phrase Apple claims is a play on its 1990s "Think Different" ad campaign.
The Swatch Group will be paving its own road into the smartwatch space with a custom operating system, the company's CEO said on Thursday, with the OS going up against mature software from incumbents Apple Watch and Google's Android Wear platform.
Siding with Swiss watchmaker Swatch, the UK's Intellectual Property Office has rejected Apple's attempt to trademark the term "iWatch" in the country — long after the electronics giant decided to go with "Apple Watch" instead.
Swatch, the world's largest watchmaker by revenue, on Wednesday announced immediate Chinese availability of Bellamy, an NFC-toting watch capable of conducting mobile transactions processed by credit card operator UnionPay and the state-owned Bank of Communications Co.
Nick Hayek, chief executive of Swiss watch behemoth Swatch, called the Apple Watch an 'interesting toy' and expressed concern over the privacy of health and fitness data collected by modern smartwatches as his company gears up to launch its own wearable later this year.