Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed to do the same with smartphone VR.
Qualcomm CEO Steve Mollenkopf in an interview on Thursday said the chipmaker's relationship with Apple has greatly improved since the two companies ended a bitter legal battle over patent licensing and royalties in 2019.
The same sources who were wildly wrong about Apple's inability to sell iPhone X were also way off base earlier this year in fantasizing dire impacts COVID-19 would have on Apple's global supply chain, its presence in China, and the effect that retail closures and an economic downturn would have on the demand for Apple's products.
Apple CEO Tim Cook has delivered a "virtual commencement address" to graduating Ohio State University students, with the video address offering life advice to viewers, as well as urging graduates to build a "better future than the one you thought was certain."
In the rough business climate caused by the COVID-19 pandemic, Apple has taken pride in going beyond "competent business as usual" to help. But the company and its trillion-dollar peers should now take the initiative to gather testing data that governments globally are failing to handle. Lives— and their profits— depend on it.
Early in the Q2 2020 Apple financial results conference call, CEO Tim Cook commented on COVID-19 and its impact on the company. While acknowledging how the quarter was originally shaping up to be very different, Cook expressed confidence in the iPhone maker's ability to bounce back from the pandemic.
It feels like we've always had Apple Watches, but even on the fifth anniversary of when it was first shipped to customers, it's still a product that feels like it's new. Yet as well as these five years it's been on sale, you can trace rumors of Apple's work on it back at least another five to around 2010.