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Topic: Tim Cook

Why Apple's guidance correction is causing less panic versus 2019

02/18/2020, 12:02 pm

For the second time in two years, Apple has issued a correction to its revenue guidance. After looking foolish for sensationalizing Apple's downfall last year, analysts and tech media reporters are exercising more caution in their coverage of how business interruptions by the coronavirus might affect the company.


Tim Cook issues memo to staff regarding coronavirus outbreak

02/17/2020, 07:02 pm

Tim Cook has released a memo to Apple staff, discussing the impacts of the coronavirus has made Apple's return to normal conditions somewhat slower than anticipated.


Why Apple's supply chain is prepared for China's coronavirus

02/10/2020, 10:02 am

The outbreak of the coronavirus, now infecting tens of thousands of people, has stoked fears that Apple would be dramatically affected both from lost sales in its China and interruptions to its component supply chain. However, while Apple has its work cut out for it it also has a uniquely proficient operations team to manage crisis events, one that has been challenged before.


Apple's January in review: $91.8 billion, Mac Pro, Coronavirus, and Apple TV+ awards

02/01/2020, 12:02 pm

What a difference a year makes. Apple began 2019 as a technology company but it's started January 2020 as a television, news, gaming and financial firm too.


Coronavirus forces Apple to close all stores and offices in China until February 9

02/01/2020, 07:02 am

Apple has closed its 42 Apple Stores in China, and an unspecified number of local Apple offices, in response to the Coronavirus and what the company calls "an abundance of caution."


World governments 'moving fast' to overhaul taxes for tech giants

01/31/2020, 08:01 am

A consortium of 137 countries has agreed to revamp tax rules to close decades-old loopholes for multinational corporations. It's prompted by the rise of digital firms but Apple, for one, has been a vocal supporter of reform.


Notes of interest from Apple's Q1 2020 holiday earnings report and conference call

01/28/2020, 04:01 pm

Following the publication of its first fiscal quarter of 2020 results, encompassing the holiday quarter, Apple provided additional detail surrounding the particulars of the report during an hour-long conference call.


Ex-Apple designers detail how the original iPad was created

01/28/2020, 12:01 pm

Bethany Bongiorno and Imran Chaudhri worked on the first iPad back in 2010. Now having left Apple, they've revealed how Steve Jobs drove the teams and what they were surprised by in that original iPad.


Tim Cook announces Apple will donate to coronavirus relief efforts

01/25/2020, 12:01 pm

Apple will be donating to a variety of groups in China that are helping to fight the outbreak of the 2019 Novel Coronavirus.


Profile of Apple procurement exec details iron fist supplier negotiations

01/23/2020, 07:01 pm

A profile of Apple VP Tony Blevins, known as the "Blevinator," reveals an architect of punishing supply chain tactics that leverage the tech giant's dominant market position to squeeze out the most fortuitous deals from suppliers.


Gym encounter sees Tim Cook become early investor in Nebia smart shower

01/23/2020, 12:01 pm

The Nebia shower head creator has recounted how a chance early morning meeting with Tim Cook in a gym led to the Apple CEO becoming an investor in the company.


'Little America' was a passion project for Apple as well as its producers

01/23/2020, 08:01 am

The makers of Apple TV+ show "Little America" say that it was Apple's passion for the idea about immigrants coming to the US that made them sign with the service.


Cook plans meeting with President Trump during Davos breakfast

01/21/2020, 03:01 pm

Apple CEO Tim Cook will eat breakfast with US President Donald Trump's at Davos tomorrow, in a continuation of the rare and unusual working relationship between the two men.


Apple working on preventative healthcare technology, CEO Cook reveals

01/20/2020, 07:01 pm

Apple CEO Tim Cook on Monday said the company is investigating technology that could help identify health risks at an early stage, similar to heart monitoring features introduced with Apple Watch.


Cook urges for global corporate tax reform during Irish trip

01/20/2020, 08:01 am

Changes need to be made to corporate tax systems around the world to make it fairer, Apple CEO Tim Cook urged while backing calls for a global reform of rules dictating how multinational companies pay taxes on profits.


Apple, Tim Cook honor Dr. Martin Luther King, Jr.

01/20/2020, 06:01 am

Apple has replaced the regular home page on its website with a full-screen tribute to civil rights leader Dr. Martin Luther King, Jr., and CEO Tim Cook has again tweeted a quote from the man.


Tim Cook reveals surprise behind the scenes look at 'Little America'

01/18/2020, 05:01 pm

In a Tweet on Saturday Apple CEO Tim Cook shared a new behind the scenes look at the making of "Little America."


Apple braces for legal fight with DOJ over Pensacola shooter's iPhones

01/14/2020, 10:01 pm

Apple CEO Tim Cook is reportedly building a small team of specialists to defend the company's encryption policies as a legal showdown with the Department of Justice looms.


Apple's Mac mini is the little Mac that could, 15 years later

01/10/2020, 03:01 pm

It's always been a fan favorite, but 15 years to the day after Steve Jobs announced it, the Mac mini has been through more ups and downs than any other Mac.


Tim Cook getting award for Apple's 40 years of investment in Ireland

01/09/2020, 06:01 am

During a visit with Ireland's prime minister, CEO Tim Cook will be given an award to mark four decades of Apple investing in the country.