Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Apple on Monday debuted a beta version of Reality Converter, a Mac app that allows developers to convert, view and customize USDZ 3D objects using a simple drag-and-drop interface.
With iOS 12, comes Apple's collaboration with Pixar on the USDZ format for a common augmented reality data file format. AppleInsider explains what it is, and how it helps expansion of AR.
Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.
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Wesley Hilliard
AppleInsider Staff
Mike Wuerthele
Andrew O'Hara
