Windows 7 vs. Mac OS X Snow Leopard: Apple ups the ante

While Microsoft is working to refine its flagship operating system to be more palatable to a wide audience of PC users, Apple is working to keep Mac OS X a key attraction to Mac hardware to woo potential switchers and retain its loyal users. Here's what's known about Mac OS X 10.6 Snow Leopard.

Prince McLean 17 years ago 152

Windows 7 vs. Snow Leopard: Microsoft's comeback plan

As the previous segment detailed, Windows 7 and Mac OS X 10.6 Snow Leopard aren't competing directly; instead, each is part of competitive strategy to either grow the Mac user base at Microsoft's expense, as Apple has been doing, or in Microsoft's case, to stop the hemorrhaging market share losses and reclaim leadership of desktop operating system development.

Prince McLean 17 years ago 124

Windows 7 vs. Mac OS X Snow Leopard: competitive origins

The tech media is working to pit Microsoft's upcoming Windows 7 release against Apple's new Mac OS X 10.6 Snow Leopard, but the two products aren't really direct competitors.

Prince McLean 17 years ago 116

Microsoft parks "I'm a PC" recording booth outside Apple Store

Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores.

Sam Oliver 17 years ago 209

Microsoft's "I'm a PC" spot having little web impact vs. Apple ads

In spite of Microsoft spending $300 million on a concerted effort to get itself back into a positive public mindset, ads most directly targeting Apple are failing to resonate with web viewers and may have already been thwarted by the Mac maker's response.

Katie Marsal 17 years ago 34

Microsoft's Windows 7 to bring Apple-tinged design changes

At its Professional Developers Conference, Microsoft has shown Windows 7 to the public for the first time and has revealed a user interface with some of the largest changes to the operating system's interface since Windows XP — if not earlier — and which bear slight resemblances to Apple software.

Aidan Malley 17 years ago 122

New Apple ads savage Microsoft's $300m Windows campaign

Not content with just criticizing Windows Vista itself, Apple has launched a pair of new TV spots that accuse Microsoft of launching its ad blitz to distract the public from the problems with its software.

Aidan Malley 17 years ago 113

Microsoft already on defense, cites "Apple Tax" in new emails

There's still a few hours to go before Apple takes the wraps off its new notebook line, but that hasn't stopped its rival to the north from scrambling into a defensive stance, firing off emails to its employs that bill the new systems as overpriced, underspec'd and locked down.

Slash Lane 17 years ago 91

Microsoft's 'I'm a PC' campaign created with Macs

Metadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on the Flickr photo sharing site, Microsoft scrambled to polish off the embarrassing details last night

Prince McLean 17 years ago 193

Microsoft calling up Gurus to take on Apple's Geniuses

As part of its efforts to shore up Windows Vista's battered reputation, Microsoft has revealed plans for retail helpers that bear a strong resemblance to Apple's Genius Bar staff.

Katie Marsal 17 years ago 74

Why Apple keeps its iPhone 2.0 SDK under NDA

Apple's insistence on keeping iPhone 2.0 development under strict non disclosure agreements is frustrating efforts in the development community to share ideas, teach classes on iPhone development, and print reference books on the subject.

Prince McLean 17 years ago 32

Microsoft taps Seinfeld to help battle Apple in new ad campaign

Battered and bruised by a long-running advertising campaign on the part of rival Apple, Inc., Microsoft Corp. is turning to sitcom star and world renowned comedian Jerry Seinfeld to help clean up the public perception of its Windows Vista operating system.

Katie Marsal 17 years ago 145

Apple's secret "Back to My Mac" push behind IPv6

The Internet is running out of addresses. To get around this problem and a host of others not addressed in the existing Internet Protocol (IPv4), a new revision has been in development for years, called IPv6. Uptake has been slow; it requires upgrading all the routers and devices that make up the Internet. Apple has a few tricks up its sleeve for pushing IPv6 adoption, and many Mac users are already chin deep in the technology without even knowing it. Here's why, and what it means for users on every platform.

Prince McLean 17 years ago 82

New iPod touch hidden in firmware; Microsoft's pro-Vista videos

A simple reference in the beta of Apple's latest firmware could hint at a significant remake of the iPod touch. Also, Microsoft has posted the controversial "blind taste test" videos that promote an improved Vista, and a Wyoming county's schools will receive 3,000 MacBooks.

Aidan Malley 17 years ago 85

Microsoft sets sights on providing an Apple-like experience

Microsoft chief executive Steve Ballmer on Wednesday issued a company-wide memo outlining his battle plan for the new fiscal year in which he singled out the Apple experience as a benchmark for future success.

Slash Lane 17 years ago 118

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