Apple is making it easier for video editors to work with footage encoded in ProRes RAW within their preferred workflow, by releasing beta software for Windows allowing Adobe video editing tools to use ProRes RAW files on PCs.
A recent job listing reveals Apple is looking to grow its presence on Windows with new media-centric apps, potentially hinting at plans to expand beyond the company's current iTunes and iCloud offerings.
The history of personal computing is often told in terms of operating systems: the dramatic battle between IBM's DOS PC vs Apple's Macintosh; the emergence of fiefdoms of promising independents such as Amiga OS, NeXTSTEP and BeOS; and ultimately the crushing destruction of any PC OS competition under the homogenous, global and permanent rule of Microsoft's Windows platform. But these stories often resulted in inaccurate conclusions, because the OS platform wasn't the only important factor in picking winners and losers.
Shortly before Apple releases its Sidecar feature in macOS Catalina to allow Mac screen mirroring and extension onto iPads, the makers Duet Display are soon to release a version that will allow users to use an Android tablet as a Mac display.
Microsoft is running a retro-styled advertising campaign tied into the new third season of Netflix's "Stranger Things" TV series, which is set in 1985. It promotes fake nostalgia for a romanticized Windows launch that in reality was only scoffed at as underpowered, poorly-built vaporware at the time.
Microsoft's former chief executive Bill Gates mused this week that it would have been the "natural thing" for Microsoft to have been the "standard non-Apple phone platform." But he's wrong, and here's why.
Apple has released a new iCloud for Windows app that makes iCloud function closer to Microsoft's OneDrive cloud storage service in Windows 10, with the app now available to download from the Microsoft Store.
One of the potentially frustrating things about switching back and forth between Mac and Windows PCs can be proprietary formats — a key example being Apple's DMGs (disk images). Here's how to extract content from a DMG in Windows 10.
Most college and university students would choose to use a Mac, but price is a considerable barrier, according to a survey commissioned by Apple-oriented device management firm Jamf. [Updated with revised Jamf data on percent of PC buyers motivated by price]
AppleInsider is partnering with CleverFiles this week to offer readers the chance to win a Disk Drill Pro license, allowing for data recovery with support for over 200 file types. Ten winners will each receive a Pro license for Mac or Windows valued at $89.
Across the last 20 years, Apple has shifted from selling Macs in a world dominated by Windows PCs to being a dominant global brand that services a vast installed base that's more valuable, influential, and lucrative than Windows was at its peak. Apple wants its investors to understand that, and is now challenging the media narrative that suggests it running an unsustainable race against various manufacturers churning out ever-increasing volumes of hardware units.