After years of false reporting that demonstrated a complete lack of understanding of Apple's supply chain or even the value of its operational expertise, Tripp Mickle of the Wall Street Journal is back, this time with a story about how foolish Apple was to rely on Chinese manufacturing and how hopelessly desperate its plight now is, due to the coronavirus outbreak. He's wrong, here's why.
As Apple gets ready to report its 2020 Q1 earnings, the Wall Street Journal has switched its gears from incessantly claiming that the company was 'headed for a prolonged slump' to backhandedly acknowledging that its coverage of Apple has for years been totally wrong. But, it has yet to take responsibility for its role in stringing together false media narratives of doom that portrayed Apple as being on the verge of collapse.
The Wall Street Journal crafted the "Big Hack" of Apple clickbait: a high drama tell-all that insulted everyone at Apple, mocking its departing design chief, his boss, and the team that worked with him. As fiction, it was Netflix-caliber entertainment, but to insiders, it was so bad it was hard to finish.
Apple stole the limelight at CES without even appearing as an exhibitor, thanks to a series of announcements from Samsung and a series of other television makers incorporating Apple's AirPlay 2 wireless streaming in their products, including LG, Sony and Vizio. This news was cynically portrayed as a "strategy reversal" and a new effort at "copying Microsoft" by the Wall Street Journal — and out here in the real world, it is nothing of the sort.
A new report is calling Apple's stock buyback program, which amounted to $62.9 billion in the first half of 2018, a bad investment, while ignoring the actual impact of what happens when a company retires shares.
One day after Japanese financial newspaper Nikkei issued its annual iPhone component panic story, the Wall Street Journal published its own hand-wringing coverage of the state of iPhone X, just two days before Apple is set to deliver financial results for the holiday quarter. Beyond simply floating the same rumored cuts, the new report tacks on an additional false claim that has already been publicly rebutted by Apple's executives.