YouTube Music and Google Play Music, which will ultimately merge, have together surpassed 15 million subscribers — leaving Google plenty of ground to catch up with Apple Music. [Updated with YouTube statement]
Google is giving owners of its Google Home smart speaker range free access to YouTube Music, with the ad-supported music streaming service arriving at the same time as Amazon's free variant launched for the Echo device range, in a bid to keep users from subscribing to Apple Music or Spotify.
Apple has cut the cost of its Apple Music subscription in India, making the streaming service cheaper than the recently-launched rivals Spotify and YouTube Music to potential cash-strapped customers in the emerging market.
Google plans to roll out a major transformation of its subscriber content model next week with the relaunch of YouTube Music, a service designed to take on streaming providers Apple Music and Spotify, and the replacement of YouTube Red with YouTube Premium.