App Store Search Ads, Apple's system of promoting apps in its app marketplace, have now rolled out to 12 additional countries around the world, the company announced to developers on Wednesday.

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"Civilization VI" is one of a the few games that debuted on iPad with feature parity to the Mac and Windows versions. After playing the game for the past eight months on our iPad, we've come to the conclusion we need more of this caliber game on iOS.

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Visitors to the iTunes Store and App Store are on Wednesday being greeting by banners asking for donations to help flooding victims in Kerala, India.

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Netflix may be set to drop in-app payments for iPhone and iPad owners, giving the streaming service a greater revenue cut from people who still want to subscribe.

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Following a scathing rebuke of supposedly lax App Store policy enforcement from Chinese state media, Apple on Monday confirmed the removal of thousands of deemed-illegal titles from the online storefront in compliance with local regulations.

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In a meeting in a New York loft last year, Apple told around 30 developers that they ought to embrace subscription models.

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Apple's remarkable success in iTunes and its App Stores bears striking similarity to another example of a platform developer investing in its own ecosystem: transit Value Capture. App Store Value Capture has changed the game for Apple, and is now fueling a faster rate of revenue growth for the company than all of its hardware segments combined.

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Despite making the hardware business look easy, Apple hasn't always been incredibly successful in introducing new devices. But comparing its biggest hits with its worst misses helps to isolate a secret sauce that is driving demand for the company's products globally.

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Apple on Wednesday confirmed a decision to leave conspiracy theorist Alex Jones' Infowars app available for download in the iOS App Store following the removal of his podcast content from other digital platforms including iTunes and Podcasts, saying the app has not violated company guidelines.

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The decision by Apple to ban content from the controversial conspiracy theorist came straight from Tim Cook and Eddy Cue, leading other tech giants to follow suit.

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As wildfires in California continue to take their toll, Apple has reactivated iTunes donations to help support the American Red Cross relief efforts for those affected.

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Apple on Wednesday announced a major change to its iTunes Affiliate Program that will see commissions for iOS and Mac apps and in-app content removed from the initiative starting in October.

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Citing App Store guidelines, Apple has pulled "QDrops," an app meant to alert adherents to new developments in the fringe conspiracy theory.

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App analytics firm Sensor Tower is out with their latest report, once more showing Apple's App Store trouncing the more widely used Google Play Store in terms of generated revenue.

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The first iPhone saw release in 2007 with a fairly barebones selection of apps, none of which were made by outside developers. That changed when Apple opened the gates to developers a year later with iPhone OS 2.0, invigorating a sector and forever changing what it meant to be an "Apple developer."

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The App Store launched in July of 2008, ten years ago next week, and to celebrate Apple on Thursday marked how far the store has come in its first decade by offering a brief history painted by the words of developers who sell their wares on the marketplace.

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Nintendo's mobile "Run" adaptation of its Super Mario franchise was introduced with great fanfare at the introduction of iPhone 7 in September 2016. It has since reached $60 million in revenue globally, but more than three quarters of that has come from Apple's App Store versus Android and Google Play.

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Beginning June 30, people using some older versions of iOS, macOS, and the pre-tvOS Apple TV operating system will be unable to change their payment sources for iTunes and the App Store without updating to newer software.

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'Fortnite' has become the second most successful free-to-play game launched on iOS, according to analysts, hitting the $100 million milestone for in-app purchases just 90 days after it shipped on iPhone and iPad, and outpacing its rivals in the 'battle royale' genre.

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The Supreme Court has decided that it will hear Apple's appeal regarding a contentious judgement allowing a seven-year-old antitrust case about the iOS App Store to continue.

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