Apple's newest hire is another step towards ads in Apple TV+
Apple has hired away an advertising executive from NBCUniversal, as it continues to build out its rumored video ad business for Apple TV+.
Apple has hired away an advertising executive from NBCUniversal, as it continues to build out its rumored video ad business for Apple TV+.
Apple's latest iPhone 15 ad spot promotes the battery life of the iPhone 15 Plus, by using an animated singing power outlet.
Apple's new ad for the iPhone 15 highlights the ability to take Portrait Mode shots with the camera, via a band politely fighting over an album cover photo.
Apple has released an almost four-minute ad for Christmas, showing a stop-motion animator who gets to see her boss "through a new lens."
A digital advertising tax law passed in Maryland in 2021 is coming under fire, with Apple and other tech companies appealing the law and demanding refunds on taxes already paid.
Apple's search deal with Google is very lucrative to the company, a court witness claims, with the iPhone maker said to receive about 36% of the revenue generated from Safari search result advertising.
A new government report confirms that US agencies including Customs and Border Enforcement broke the law by using location data harvested from iPhone and Android apps.
Apple has launched a new campaign for Apple Pay in the United States and the United Kingdom, telling iPhone owners they should "Pay the Apple Way."
Apple's new creative director Graham McDonnell is a long-time industry veteran, with credits spanning both most of big tech, and legacy publications as well.
Ad middleman Google kept six times the amount of money that it paid to every publisher in the world combined for hosting the ads — and the largest publisher in the US is suing over it.
Apple is expanding its participation at the 2023 Cannes Lions advertising festival, indicating the possibility of an advertising announcement at WWDC.
Apple has recently hired an ad executive for Apple TV+ as the company is considering moving into the video advertising business.
Apple plans to launch its coverage for Major League Soccer soon on Apple TV+ and will forgo some traditional advertising practices.
The U.S. Department of Justice and eight states have sued Google, over allegations it has an abusive "monopoly power" that makes it impossible for other advertising tools to adequately compete.
The Interactive Advertising Bureau has used its annual conference to accuse Apple of "cynicism and hypocrisy" over how it treats advertisers compared to its own ad business.
Apple is Twitter's biggest ad client, and has returned to advertising at its normal level according to Elon Musk — but it's still not clear if it ever slowed down ad buys.
Apple's iCloud Private Relay is said to be causing problems for online advertisers, with an actively used exploit potentially costing U.S. firms over $65 million in 2022.
Apple has big plans to expand its home-grown advertising business. However, it could be a struggle both in dealing with a privacy-focused public image and from its own engineers.
Following the rollout of Apple's controversial expansion of ads, ex-Apple engineer Shac Ron has revealed that staffers pushed back on the original App Store ad program.
There are more ads in the App Store, including gambling apps next to kids applications — and worse yet, next to gambling addiction recovery ones.
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