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Topic: Advertising

iPhone saves woman's life after shipwreck near Japan

12/17/2018, 09:12 am

A woman's iPhone was instrumental in summoning rescue, after a chartered boat capsized off the coast of Japan dumping her and her friends in the ocean.

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Class action suit alleges Apple lies to customers over size & resolution of iPhone X, XS & XS Max

12/14/2018, 03:12 pm

A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims about both the size and pixel count of its OLED iPhone displays, claiming the company literally cuts corners.

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Apple commercials claim three spots in Adweek 'Best Ads of 2018' rankings

12/13/2018, 03:12 pm

Trade publication Adweek has published its annual list of the 25 best ads across all media, handing out three spots to TV commercials for Apple.

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Apple shares 'Real Stories' videos of people saved by Apple Watch

12/06/2018, 02:12 pm

The Apple Watch can, and does, save lives. Apple has shared a pair of stories about how it has done so on YouTube.

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Apple shares mini documentary on Japan's 'decotora' shot entirely on iPhone XS

11/30/2018, 03:11 pm

Apple on Friday released a new short film in its "Shot on iPhone" marketing campaign, "Lady Misaki," about Japan's decotora -- a tradition of elaborately decorated trucks driving real cargo.

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Apple's 2018 'Share Your Gifts' holiday ad goes for animated charm, selling creativity

11/20/2018, 03:11 pm

Apple on Tuesday released its annual holiday ad, designed more to manufacture an emotional attachment with the Apple brand than sell any specific product.

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New iPad Pro ad hammers home Apple's ongoing laptop replacement theme

11/19/2018, 04:11 pm

Apple on Monday released a new ad on YouTube, "5 Reasons iPad Pro can be your next computer," once again trying to sell people on the idea that the tablet can replace a laptop workflow.

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Apple showcases bokeh-enhanced Portrait photos shot with iPhone XS

10/24/2018, 01:10 pm

Apple on Wednesday took the unusual step of officially announcing a series of photos shot using the Portrait mode on the iPhone XS, specifically calling attention to the Depth Control feature which lets people adjust simulated depth-of-field after a photo has been taken.

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Apple again touts size in new 'Growth Spurt' ad for iPhone XS Max

09/28/2018, 05:09 pm

Apple on Friday debuted a new ad for the iPhone XS Max, "Growth Spurt," once again dwelling on the theme of size in marketing the XS line's flagship.

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Apple's Tim Cook peppers Twitter with shared photos shot on iPhone XS

09/24/2018, 10:09 am

As part of a weekend blitz to help promote the launch of the iPhone XS, Apple CEO Tim Cook took to Twitter to share images shot by three different photographers.

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Apple Watch Series 4 'Better You' ad zeroes in on fitness

09/21/2018, 01:09 pm

To mark the launch of the Apple Watch Series 4, Apple on Friday uploaded a new ad to its Canadian YouTube channel, "Better You."

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iPhone XS & Apple Watch Series 4 celebrated by Apple with photos, 3D minisite

09/21/2018, 09:09 am

Amping publicity for the iPhone XS and Apple Watch Series 4, Apple took to the Web on Friday with photos of launch events in several cities, as well as a unique mobile site featuring 3D models of the iPhone XS and XS Max.

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Apple focuses on size with 'Illusion' ad for iPhone XS & XS Max

09/15/2018, 04:09 pm

Apple on Saturday uploaded the first TV-length ad for the iPhone XS and XS Max to YouTube, dubbed "Illusion."

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Apple focuses on ease of use in "Just text them the money" Apple Pay ad

08/07/2018, 06:08 pm

Apple on Tuesday uploaded a new Apple Pay-centric ad to its official YouTube channel, showing a conversation between two people squabbling over who gets to pay for dinner.

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Samsung continues anti-iPhone X crusade with three new videos

07/26/2018, 01:07 pm

Samsung has extended the ad campaign slamming the iPhone X that it began earlier in July, and has released a trio of new videos that take aim at the iPhone X's notch, storage, and app presentation.

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Samsung continues attacking iPhone and Apple Stores in ad campaign

07/20/2018, 11:07 am

Samsung is continuing to attack the iPhone in its "Ingenious" ad campaign, introducing three more videos ridiculing Apple over the iPhone's removal of the headphone jack, not including a fast-charging adapter in the box, and its photographic abilities.

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New Samsung ad attacks iPhone X download speed, ignores performance benchmarks

07/17/2018, 11:07 pm

Samsung's latest ad attacking the iPhone compares the download speeds of iPhone X to that of the Galaxy S9 while at the same time poking fun at Apple Store employees.

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Apple to supply iPhones, training for Disney '#DreamBigPrincess' videos shot by women

07/09/2018, 05:07 pm

Displaying the two companies' close ties, Apple will play a crucial role in a Disney PR campaign intended to rehabilitate the latter's role models for young girls.

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Apple's new ads sell 2018 iPad as fix for everyday problems

07/09/2018, 09:07 am

Apple on Monday debuted four new video ads for the 9.7-inch iPad, looking to brand the tablet as a solution to common problems.

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Apple takes home Cannes Lions award for 'Today at Apple' retail events

06/20/2018, 03:06 pm

Apple on Wednesday won the "Brand Experience and Activation" Grand Prix at Cannes Lions, a largely ad- and marketing-themed festival, for the "Today at Apple" program at its retail stores.

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