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Topic: Advertising

Apple shares HomePod ad directed by Spike Jonze, starring FKA twigs

03/06/2018, 12:03 am

In its latest advertising push for HomePod, Apple on Monday shared a new ad directed by acclaimed music video and film director Spike Jonze, and starring English performer FKA twigs, who uses the speaker to unwind after a hard day's work.

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Apple's Cook uses photos from India's Holi festival to promote iPhone X

03/02/2018, 02:03 pm

To promote the rear camera on the iPhone X, Apple CEO Tim Cook took to Twitter on Friday to share three photos from the Indian festival of Holi.

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Apple adds video iPhone tutorials on telephoto shooting & framing

02/27/2018, 04:02 pm

Apple on Tuesday added two brief video tutorials covering photography on the iPhone, teaching some of the very basics of shooting.

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New Apple 'Switch to iPhone' ads promote support & environmental footprint

02/26/2018, 04:02 pm

Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.

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Apple Australia airs four wedding-themed 'First Dance' ads for iPhone X

02/25/2018, 01:02 pm

Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.

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New 'Close Your Rings' minisite encourages using Apple Watch Activity app

02/16/2018, 02:02 pm

Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.

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Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes

02/07/2018, 02:02 pm

A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.

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Apple error sends Search Ads Basic advertising reports to wrong developers

02/06/2018, 11:02 am

An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.

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Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K

01/18/2018, 12:01 pm

A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol.

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Apple's new iPad Pro ads tout augmented reality & mobile notetaking

01/13/2018, 08:01 pm

Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September's iOS 11.

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Apple shines 'A New Light' on iPhone X's Portrait Lighting in fresh spot

01/12/2018, 05:01 pm

"Studio-quality portraits without the studio," Apple again promises in a new camera-focused iPhone X ad pushed to YouTube on Friday.

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Ad firms losing 'hundreds of millions' after Apple clamps down on Safari tracking

01/09/2018, 04:01 pm

Online advertising businesses are reportedly losing out on "hundreds of millions of dollars" because of Apple's Intelligent Tracking Prevention (ITP), introduced to Safari last year.

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Apple's latest iPhone X ads concentrate on Face ID & Portrait Lighting

12/11/2017, 04:12 pm

Apple on Monday debuted three new 15-second video spots for the $999 iPhone X, once again looking to lure in shoppers during the critical holiday season.

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Apple introduces install-based Search Ads Basic tier for App Store developers

12/05/2017, 04:12 pm

Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.

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Apple's new iPhone X ads tout animoji karaoke & Face ID

11/27/2017, 04:11 pm

Apple on Monday released four new commercials for the iPhone X, all of them concentrating on the device's TrueDepth camera.

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Apple premieres new promo video, '8 things to love about iPhone 8'

09/22/2017, 04:09 pm

Apple on Friday released a new video ad, "8 things to love about iPhone 8," looking to hook viewers on its latest smartphone, shipping today.

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Ad industry complains Apple Safari update is 'unilateral and heavy-handed' against tracking

09/14/2017, 04:09 pm

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature -- "Intelligent Tracking Prevention" -- will hurt both them and the public.

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Apple joins Instagram to push 'Shot on iPhone' marketing campaign

08/07/2017, 10:08 am

Apple on Monday created an official account on Facebook's Instagram, leveraging it for a long-running campaign promoting the iPhone's camera technology.

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Apple airs two new 'Rock X Siri' ads based on 'Dominate the Day' short

08/04/2017, 02:08 pm

Apple on Friday released two new iPhone 7 ads, once again tied into its "Rock X Siri: Dominate the Day" short.

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Apple ad explains origins of company's forestry program

07/27/2017, 05:07 pm

A new Apple ad posted to YouTube on Thursday focuses on the company's worldwide effort to preserve and manage forestland, itself part of a wider goal to achieve a net-zero impact on the world's supply of virgin fiber.

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