Following the rumors of Apple's launch of branded over-the-ear headphones, new images depicting a concept version of the Apple headgear have been produced, showing what the supposed product could look like if it launches this year.
Apple CEO Tim Cook provided a bit of color on the company's wearables business during Tuesday's shareholders meeting, saying combined Apple Watch, AirPods and Beats headphones revenue is nearing that of a Fortune 300 company.
Apple is criticized for making much of its revenues from one hit product: iPhone. However, its newest foray into Wearables has not only become its fastest-growing revenue source behind iPhone, but is also larger and growing more rapidly than other top tech firms' hyped future growth segments, such as Amazon's ads business, Google's Cloud and Alphabet's Other Bets.
"Doubt me. Distract me. Give me noise," New England Patriots Quarterback Tom Brady says in the new Beats by Dre ad. "Cause all I hear is, 'it's payback time.'"
Former Interscope chief executive and Apple Music chief Jimmy Iovine, who came to Apple through its acquisition of headphone maker Beats, will reportedly leave the company later this year — and will likely take a hefty payday with him when he does.
Introduced this summer at WWDC17, Apple's HomePod was immediately positioned next to Amazon Echo and Google Home by bloggers as a "smart speaker" serving primarily as a way to chat with a voice assistant. But that's not how Apple introduced it.
When Apple announced it was acquiring Beats in 2014, lots of critics scoffed and some even suggested the purchase was evidence that Tim Cook was just grasping at straws, with a good measure of racist-tinged denigration of the value of the LA-based music firm on the side. Why was the most valuable, competent and profitable tech company on earth prepared to spend $3 billion—by far the most it had ever paid in an acquisition—to get Beats?
Apple's Beats on Thursday revealed a new color option for its Solo3 Wireless headphones, made for rocker Jack White's Third Man Records.
The founders of Beats, now executives at Apple Music, broke ground this week on a new academy named after them at the University of Southern California.
The Beats Studio3 Wireless is Apple's answer to high-end noise-cancelling headphones from the likes of Bose and Sony. While they're a solid product, it's debatable as to whether they're worth a premium over other Beats models.
Shoppers looking for the lowest price on a 12" MacBook can save $300 to $500 on 2016 models this week with prices starting at $999. Or opt for an upgraded 2017 15" MacBook Pro and save $200. Beats Solo3 Wireless headphones are also on sale for $199.99 at Amazon.
Apple's newly-available Beats Studio3 Wireless headphones are the highest-end model the company offers — short of the appropriately named Beats Pro. AppleInsider offers a first look at the new hardware.
While flying under the radar compared with bigger hardware announcements, Apple on Tuesday launched new Beats headphones — the urBeats3 — and a slightly tweaked Siri Remote, most remarkable for its lower price tag.
Apple on Monday updated its top-of-the-line Beats Studio headphones, giving them the W1 chip for simple pairing, and also adding more advanced noise cancelation technology.
Apple is now selling Beats Solo 3, Powerbeats 3 Wireless earphones, and the Beats Pill+ speaker in a new assortment of colors called the "Beats Neighborhood Collection."
Furthering an emphasis on fashion, Apple is reportedly launching four new colors for its Beats Solo3 headphones, available through first-party outlets, big-box retailer Target, and John Lewis in the U.K.
Apple on Monday launched its 2017 Back to School promotions for a number of European countries, offering free wireless Beats headphones with the purchase of a Mac or iPad Pro on top of existing educational discounts.
Apple on Monday updated its online storefront to reflect minor discounts on certain Beats products, including both in-ear and over-ear headphones, as well as the Beats Pill+ portable speaker.
Apple has joined with French fashion house Balmain on special editions of its Beats Studio Wireless and Powerbeats3 headphones, echoing marketing tactics adopted with some other Apple wearables, like the Apple Watch.
Apple on Wednesday launched its annual Back to School promotions for the U.S and Canada, offering qualified shoppers wireless Beats headphones if they buy a Mac or an iPad Pro. Alternatively, Apple-authorized resellers are offering their own great deals on new Mac purchases for students and non-students alike.
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Malcolm Owen
AppleInsider Staff
Daniel Eran Dilger
Mike Wuerthele
Neil Hughes
Roger Fingas
Christine McKee
