Google's bid to counter Apple's iOS in the Car strategy with an Android-based solution gained a new head of steam Monday with the announcement of the Google-led Open Automotive Alliance.

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Apple is not the only major smartphone vendor with an eye toward a vehicle-integrated future, as Google is reportedly set to announce a collaboration with Audi that would have future cars from the automaker run in-dash systems based on Android.

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Japanese automaker Honda on Tuesday announced that the 2014 Civic and 2015 Fit will gain access to the company's new Display Audio system, a 7-inch built-in touchscreen with functionality partially powered by Apple's iPhone.

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Apple's new automotive initiative with iOS in the Car a prime focus for the company. Here's a look at the strategy behind it, and the company's options for bringing the new feature to market next year.

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Apple's chief executive Tim Cook described the company's 2014 launch of iOS in the Car as "very, very important" and a "key focus for us." Here's a look at what the industry thinks, the competition Apple faces in automotive, and why it's pushing so hard for an immediate launch next year.

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In the very last minute of its earnings call question and answer session with analysts, Apple's chief executive Tim Cook addressed "iOS in the Car," the company's strategy for automotive, calling it "very, very important" and a "key focus for us." Here's why.

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