Apple's 'Crush' iPad Pro ad sparks intense backlash from creatives
The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro is being called heartbreaking, wanton, and creepy.
The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro is being called heartbreaking, wanton, and creepy.
CEO Tim Cook has again committed Apple to donating support for relief efforts, this time for the flooding in southern Brazil.
Despite all attention being on the new iPad Air and iPad Pro at the "Let Loose" event, Tim Cook wore a pair of Nike sneakers that were designed and made for him specifically for the launch.
During the earnings call, CEO Tim Cook dodged as many questions as he answered about Apple's AI plans, but did share some insights into the company's philosophies about the approach.
Ahead of Apple's second-quarter earnings call, CEO Tim Cook addressed the ongoing antitrust lawsuit filed by the US Department of Justice, calling it "misguided."
After revealing Apple's Q2 earnings, CEO Tim Cook shared he "feels great" about China due to beating expectations in a competitive environment.
Alongside disclosing its earnings for Q2 2024, Apple also announced that it is increasing the dividend it pays to shareholders by 4%, and is also buying back more stock in one program than ever before.
Despite its well-publicized moves to cut its dependence on China as its main supplier, Apple has also been increasing the number of firms it works with for production with in the region.
Apple's annual Worldwide Developers Conference isn't as high profile as its iPhone launches. But, it has been the setting for moments that have radically changed the company — and all of our lives.
Decades ago, Apple started down a path that has revolutionized both its own products and the entire technology industry. Here's where Apple Silicon began, and where it's going.
Apple CEO Tim Cook has been posting an account of his last few meetings with officials, users, and students from his Singapore visit.
As part of its annual report on its environmental efforts, Apple has announced that its overall greenhouse gas emissions are now down 55% since 2015.
CEO Tim Cook has continued his tour of Asia by visiting Singapore, where he announced that Apple will spend $250 million to expand its existing campus there.
Apple CEO Tim Cook has spent a second day in Vietnam, discussing investment with the country's prime minister, as well as being shown developers working on Apple Vision Pro apps.
Apple CEO Tim Cook is in Hanoi, Vietnam for a two-day trip in which he is due to meet suppliers, app developers and students.
Apple CEO Tim Cook has sold shares in his company worth about $33 million, and received just under half that after tax.
Speaking at a Chinese conference on reducing carbon emissions, Tim Cook has revealed that Apple is already using AI to help with its moves to be carbon neutral and specifically around how it recovers and recycles materials.
Apple CEO Tim Cook, currently in China for talks with suppliers, told state media there that the Apple Vision Pro will come to mainland China later this year.
Tim Cook is in Shanghai for the opening of Apple's newest store, and has been stopping by developers, students, and suppliers.
Apple CEO Tim Cook is in Shanghai for the opening of Apple Jing'an, and has been praising China while meeting with suppliers.
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