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NBC adds single sign-on support for Apple's iPhone & iPad

NBC has updated its iPhone and iPad app with support for Apple's single sign-on standard, allowing quicker access to the network's shows wherever provider credentials are valid.

Previously NBC only supported single sign-on through its Apple TV app. Because logins are connected to Apple IDs, people signed into the iOS app should now be automatically logged into their Apple TV, and vice versa.

People without an Apple TV should nevertheless find it easier to access NBC shows in other iOS apps, such as Apple's official "TV" interface.

Single sign-on was originally announced a little over a year ago at WWDC 2016, but only launched last December. Even then support was limited to just four U.S. TV providers, and a relative handful of apps, though the NBC Apple TV app was among them.

More apps have since added support. The number of TV providers has also expanded, though there are conspicuous gaps such as Spectrum, Comcast, AT&T U-verse, and Google Fiber.

The NBC iOS app has also been refined with improved in-app search, and various bugfixes. It's a free download for devices with iOS 9 or later.