Inside Everything Apple

27-inch iMac

The 27-inch iMac 5K was announced as a significant revision to the iMac line in 2014. The iMac has always been an essential product for Apple and continues to be popular with consumers thanks to its "all in one" unibody design and prosumer power. The base configuration has been the most popular desktop option for content creators since its release.

A12Z Bionic

The A12Z Bionic is Apple's third offering in the A12 series of system-on-chips designed by the company. From its origins of being a mobile-centric processor, the A12Z has become important to the future of the company. It was the first A-series chip to be used as the processor in Mac developer kits.

Acquisitions

Major companies are known for acquiring small, and not-so-small, startups and businesses to bolster their products and services. Apple is no exception, and has made a considerable number of acquisitions over the years, which has helped it improve the experience offered by its software, hardware, and supporting services to its customer base.

Adorama

Adorama is a premier source of photography equipment, audio gear, computers, and other consumer electronics. The company has a physical store in New York City and handles worldwide orders at Adorama.com. It's an Apple Authorized Reseller, frequently offering leading prices on Macs and other Apple devices. AppleInsider readers can get even better deals with our discount links and promo code APINSIDER.

Adorama Edge Credit Card

The Adorama Edge card can save customers money with special financing or 5% cash back every day.

AirPlay

Initially launched as AirTunes in 2004, AirPlay officially launched in 2010 as a part of iOS 4. The service received significant upgrades in 2017 when it made the shift to AirPlay 2. The service now allows users to stream content from the iPhone, iPad, iPod touch, and Mac to compatible devices, which include Apple's own Apple TV and HomePod, as well as certain brands of smart speakers and smart TVs.

AirPods

AirPods are Apple's wireless headphones that aim to deliver a unique experience. Via the W1 chip, then later the H1 chip, these wireless earbuds offer seamless pairing with iOS devices and a strong Bluetooth connection to minimize interruptions.

AirPods 3

The AirPods 3 are anticipated to launch in 2021 with more features and a smaller design similar to the AirPods Pro. The new generation could improve battery life, add water resistance, and gain changeable ear-tips. Few rumors have surfaced about the product.

AirPods Max

AirPods Max are Apple's premium, over-ear headphones that use computational audio to optimize listening. These expensive headphones hope to penetrate the high-end headphone market with stainless steel and aluminum construction and best-in-class audio. There are five available colors with matte finishes.

AirPods Pro

AirPods Pro are Apple's newest take on the totally wireless earbud. With a smaller design compared to the standard AirPods, the pro model is a premium version of the ultra-popular AirPods. Featuring ANC, changeable ear tips, and the H1 chipset, they certainly strive to earn their Pro name.

AirPods Pro 2

"AirPods Pro 2" are a rumored Apple product, expected to launch in early 2021. The earbuds are expected to have a rounded design with either no stem or a shorter one. They will have an updated chip that follows up on the H1 found in the current AirPods Pro.

AirPods Pro Lite

The AirPods Pro are classified by their new design and functionality when compared to regular AirPods. Little is known about the possible "AirPods Pro Lite," but rumors point to a cheaper model with similar features like the changeable ear tips with reduced functionality.

AirPods Studio

Apple was long expected to release a set of over-the-ear AirPods that rumors dubbed "AirPods Studio." Apple finally announced them on December 8, 2020 and called them the AirPods Max.

AirPods X

"AirPods X" is a rumored pair of workout earphones. Allegedly similar to BeatsX, a cable will connect two otherwise wireless earbuds. It was initially rumored to launch in late 2020 for around $200, but that didn't materialize. It's uncertain whether the leaks pointing to it were accurate, and if so, whether it's still in the pipeline.

AirPower

Apple announced AirPower in 2017 as Apple's proprietary wireless charger. The company finally canceled it in March 2019 after two years of near-silence about the product. Rumors began circulating in early 2020 to suggest an Apple-branded wireless charger may still come, but it now seems a safe bet MagSafe has taken its role.

AirTags

Apple introduced ultra-wideband chipsets with the iPhone 11 series, and may use the same technology to power a device tracker called "AirTags." The Tile-like tracker will feature special tracking tools and system-on-a-chip intelligence to aid users in keeping up with their possessions.

App Store

Introduced in 2008, the App Store is Apple's one-stop-shop for content that has been specifically created fort he iPhone, iPad, Apple Watch, and iPod touch. Apps may be developed through Apple as first-party programs like Keynote or GarageBand, or popular third-party apps developed by companies like Facebook or Microsoft. Since its inception, this digital storefront has seen over two million apps available for download, and Apple customers have downloaded more than 100 billion apps collectively.

Apple and Encryption

Almost all of the Apple devices and services you use today use encryption. This means that everything you do from communicating with friends to storing your health data is safely done on your iPhone. Apple encrypts this data and stores it in a way that only you, with your passcode or biometrics, are able to access it. In the event someone tries to break into your device, they will find it nearly impossible to accomplish. Governments and agencies worldwide have questioned the need for such security at the consumer level, and has caused much controversy along the way.

Apple AR

Apple is rumored to be working on a few alternative-reality devices, including an AR headset, AR glasses, and a colloquially known "iRing." While there is little concrete evidence of any specific devices being created, the newly introduced ARKit 3, as well as several patents released in 2019, suggest Apple will likely step into the AR hardware arena before long -- perhaps as early as 2022.

Apple Arcade

Apple Arcade is Apple's video game subscription service that offers a "play all you want" model for a recurring fee of $4.99 a month. Designed to circumvent many of the problems of modern mobile games, Apple Arcade has been well received and features a game catalog of over 100 titles.

Apple Authorized Resellers

Apple Car

Apple is believed to be working on an electric vehicle project that it plans to launch a few years down the road. The top-secret project is said to be in the works at a hidden lab named "SG5" in Sunnyvale, Calif. Internally, the effort is believed to be known as "Project Titan" and may one day yield an "Apple Car."

Apple Card

In 2019, Apple and Sachs partnered together to launch a new credit card. The Apple Card is designed primarily to be used with Apple Pay, though a physical card does exist. By visiting their Wallet app, a user can view their spending habits. Using Apple's credit card via Apple Pay, either online or at a point-of-sale terminal, will merit a user 2% cashback in the form of Apple Cash at most retailers. At certain retailers, including Apple, Uber, Walgreens, and Nike, users may earn 3% cashback.

Apple Fitness Plus

Apple Fitness+ provides Apple Watch owners with a streaming exercise service. Subscribers move along with professional trainers, viewing synced workout data from their Apple Watch. The service launched on December 14 and can be purchased separately or via an Apple One subscription.

Apple Glass

The next wearable from Apple may be a set of augmented reality glasses called "Apple Glass." One day soon users will be able to interact with information and digital objects via transparent glass worn over their eyes. AR has been a staple talking point for Apple in recent years, and it all leads up to this.

Apple Health

Apple Health is an iPhone app that conglomerates user health data. It draws on metrics from various sources. These include Apple Watch, iPhone, third-party apps and accessories, and manually entered data. Health uses a developer API, HealthKit, to work with third-party apps.

Apple Maps

Apple Maps has a long history of trials and tribulation prior to its ultimate triumph. Apple has reached the inflection point in building its map data, and has shifted to aiming for feature parity against its rivals. The one feature that places Apple's offering separate from the rest is its privacy focus for users and the transparency behind how data is or isn't collected.

Apple Music

Apple Music is a streaming service that offers users curated music collections, algorithmically generated playlists, and live radio. Customers have access to all 70 million songs, music videos, and content for $9.99 per month for an individual, $14.99 per month for a family, or $4.99 per month for a student. The service competes directly with Spotify with its offerings, and has captured a large portion of the streaming market in only a few years.

Apple News

Apple News is an app that aggregates multiple news sources, blogs, breaking stories, video publications, magazines, and newspapers into one feed. Users can follow different outlets and have them appear in the news feed, which is sorted by topic and publisher. The app is also home to News+, Apple's subscription service for premium news content.

Apple One

Apple announced its Apple One services bundle during the Time Flies event in September 2020. It combines all of Apple's services into three tiers of bundles for a reduced price. The bundle is now available.

Apple Park

The largest Apple Product ever made is not something you'll be able to take home to enjoy, but is truly something to behold. Apple Park is the company's second campus built in Cupertino, California, and one of the final products pitched by the late CEO, Steve Jobs. The massive ring-shaped building is now an iconic symbol of Apple's dedication to design, green energy, and the future of technology.

Apple Pay

Apple Pay is Apple's mobile contactless payment method that utilizes an iPhone, iPad, or Apple Watch's onboard NFC chip. The wallet app stores between eight to twelve cards on device to be used when purchasing goods from retailers. The program launched in 2013 in the US and since then has been adopted in over 50 countries.

Apple Pencil

Apple Pencil was introduced alongside the iPad Pro in 2015 as a tool meant to take iPad to the next level. The new innovative stylus hosts an entire computing chipset inside its slim chassis and operates with the iPad seamlessly. For digital artists and note takers, iPad and Pencil make for a seamless combination.

Apple Silicon

The transition to Apple Silicon has been long coming and developers are finally able to start adapting their apps for ARM-based Macs. Between virtualization software and live-app translation of Intel-based apps, Apple has developers and consumers covered. The company plans on supporting their Intel Macs for the next few years, but it is clear that custom ARM silicon is the future for Mac.

Apple Smart Battery Case

The Apple Smart Battery Case is an iPhone accessory that adds a secondary battery, one that can recharge an iPhone and effectively double its battery capacity. The case has an unusual design with a prominent battery hump, a concept that helps keep the iPhone itself as slim as feasibly possible, given the extra capacity.

Apple TV

Apple's set-top-box started as an experimental hobby and has since evolved into its own platform. The Apple TV acts as the center of the living room with features for HomeKit, streaming services, and Apple Arcade. By having its own App Store, developers are able to make apps that target the living room experience.

Apple TV 4K

The Apple TV 4K is the fifth iteration of the set-top box. Featuring 4K resolution, High-Dynamic-Range, and Dolby Atmos sound this set top box aims to be the center of your living room. It acts as a hub for your family entertainment, HomeKit control, and Apple Services too, making it a great addition to your Apple ecosystem.

Apple TV 6

A new Apple TV would come with benefits of added memory and performance for those seeking more from their set-top box. The "Apple TV 6" would be a long-awaited update to the current Apple TV 4K model, offering better processors and storage.

Apple TV Plus

Apple is now making or commissioning high-budget, high-profile films and television to stream on its Apple TV+ service. As yet, the service doesn't have a very big library, but it aims to leverage use Apple's famous simplicity to make finding and watching shows better than ever.

Apple Watch

Apple announced its first major new hardware product in years, Apple Watch, in September 2014. It had three key features: a precise and customizable timepiece, an intimate way to connect and communicate, and a comprehensive health and fitness companion. It has since evolved into the Apple wearable of today centered around health and fitness.

Apple Watch Black Friday Deals

Apple recently released the Apple Watch Series 6 and Apple Watch SE, but there are already discounts and deals among authorized resellers on the new smartwatches. Find the best Apple Watch Black Friday deals here.

Apple Watch SE

Apple revealed the more affordable Apple Watch SE during a September 2020 event. The device acts as a middle ground for those who don't want an older Apple Watch Series 3 but balk at the price of the latest models. The device is pushed towards first-time buyers and children.

Apple Watch Series 3

Launched in September 2017, the Apple Watch Series 3 keeps the classic design of earlier models, but packs in quite a few new features. Alongside improvements including the faster S3 processor and W2 wireless chip was the addition of a cellular variant for the first time. Today, Apple sells it only in a GPS variant.

Apple Watch Series 4

The Apple Watch Series 4 signaled a change in design, including a new larger display, a faster processor, and the key addition of ECG monitoring, giving users more information about their heart health.

Apple Watch Series 5

The Apple Watch Series 5 saw iterative, but important, updates in 2019. The addition of an always-on display, a built-in compass, and software improvements of watchOS 6 make this a well rounded, but small upgrade. This Apple Watch launched with all new materials, and a new shopping experience called Apple Watch Studio.

Apple Watch Series 6

The most notable changes to the Apple Watch Series 6 include blood oxygen tracking, a faster processor, and a new 2.5x brighter always-on display. New colors include PRODUCT(RED), blue, and graphite. Apple's new Apple Watch band called the Solo Loop and Braided Solo Loop debuted alongside the Apple Watch 6 as well.

AppleCare

AppleCare is the device service and protection platform for your Apple products. If anything goes wrong with your device during the coverage period, a small fee is paid to repair the device using new or certified new parts. Every Apple product gets 90 days of support with a one-year warranty. Users must upgrade to AppleCare+ prior to coverage lapsing to get the benefits for two years or longer.

ARKit

Introduced in WWDC 2017, ARKit is Apple's software development kit that enables app developers to incorporate augmented reality into their apps. ARKit handles many of the tough tasks associated with AR, including detecting movement and the local environment, simplifying the process for developers to place virtual objects in an everyday scene.

B&H Payboo Card

The B&H Payboo card was introduced in 2019 for use on the B&H website. It acts as a rewards card for purchases made and rebates the taxes paid immediately for instant savings.

B&H Photo

Whether you're new to the Apple space or are looking for a Pro device, chances are you've heard about B&H Photo. You may be familiar with B&H from its extensive online collection of competitively priced electronics. But the truth is B&H has been the go-to place for professional-grade gadgetry for the last four decades, emanating from a veritable technology treasure trove in the heart of New York City.

Beats by Dre

Dr. Dre and Jimmy Iovine founded Beats by Dre in 2006 to produce consumer headphones with a premium sound. The company went on to become one of the most popular audio brands in the world, create a music streaming service called Beats Music, and ultimately be purchased by Apple in 2014. Beats still operates its hardware brand mostly independent of Apple.

Best Apple AirPods Deals

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Best Apple Watch Deals

Best iMac Deals

Best iPad Deals

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Best iPhone Deals

Best Mac for Students

Best MacBook Air Deals

The MacBook Air is Apple's laptop for everyone. It provides a balance of power, portability, and pricing that appeals to many shoppers. We've collected the best MacBook Air deals in one place to help you save on the versatile notebook.

Best MacBook Pro Deals

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Black Friday

Black Friday is home to deals on popular Apple products. While Apple typically adds gift cards to select purchases, many third-party retailers like Walmart, Best Buy, Target, B&H and Adorama will drop Apple prices. With the current COVID pandemic, you can expect earlier sales, with more of them taking place online.

CarKey

Apple announced CarKey at WWDC and it will soon replace the need for key fobs for your car. Unlock, start, and control your car's features from your phone. Share keys with others and designate restrictions for some users like teens.

CarPlay

CarPlay is Apple's platform for using iOS devices in cars, allowing drivers and passengers to connect their iPhones and iPads to the entertainment system of the vehicle. By doing this, the car is able to use a wide variety of the iPhone's features, including managing calls and messages, using Apple Maps for navigation, and playing music.

Coronavirus

The 2019 strain of the coronavirus is a pandemic-level virus that has spread across the globe over the course of 2020 and into 2021. Apple and other tech companies are reeling from the constrained supply chain, limited demand, canceled events, and closed businesses.

Craig Federighi

Craig Federighi, sometimes called "Hair Force One," is Apple's senior vice president of software engineering. He's in charge of the development of all of Apple's major operating systems, overseeing macOS, iOS and iPadOS. He also worked with Steve Jobs at NeXT. He's best known for his enthusiastic, funny and self-mocking presentations at WWDC and other Apple events.

Cyber Monday

Cyber Monday is a U.S. shopping holiday that falls on the Monday after Thanksgiving. Created in 2005 to encourage online shopping, you'll frequently find Apple deals that rival those found on Black Friday.

Eddy Cue

Eddy Cue is Apple's man behind the App Store and Apple Music, who also oversees development of countless more products and services that we rely on. Compared to Apple executives such as Craig Federighi, Eddy Cue is less in the spotlight. Probably because he's so busy handling Apple Pay, Maps, iCloud, the iTunes Store, negotiating deals, and saving Apple from its MobileMe missteps. But then he's also said to stay out of the fire when there are disputes inside his teams.

Face ID

Apple removed the physical Home button and Touch ID sensor with the launch of the iPhone X. By supporting face recognition, users can quickly unlock an iPhone or iPad Pro, sign in to services, and approve purchases without needing to press a button or manually enter a password.

FaceTime

FaceTime allows users to make audio and video calls using their Apple devices. It is end-to-end encrypted and cannot be intercepted or recorded by an outside party. The service uses the internet to make calls rather than traditional phone networks.

Final Cut Pro

Final Cut Pro is Apple's professional-level, non-linear, non-destructive video editing software. Originally designed by Macromedia in the mid-90s, the software has grown to be an industry giant in its own right. Newer iterations of the app have come to rely on Apple's Metal interface, making the program faster and more reliable than previous versions. Additional programs such as Motion and Compressor expand Apple's video editor, giving users the power to create eye-catching visual effects and easily export videos to a wide variety of formats.

Find My

Find My is an app for iPhone, iPad, and Mac that locates devices and people. It allows users to track, lock, play sounds from, and erase lost devices. With permission, it also shows locations of friends or family. Previously existing as separate apps, all of Apple's Find My applications merged into a single app in 2019.

Greg Joswiak

Greg Joswiak is the senior vice president of Worldwide Marketing at Apple, replacing Phil Schiller. He joined the company in 1986 and eventually became Apple's Powerbook marketing lead in 1997. He took control of iPod marketing in 2004 followed by the iPhone, iOS, and iPad. He served as vice president of Worldwide Marketing for four years.

Holiday Gift Guide

Welcome to AppleInsider's Holiday 2020 Apple Gift Guide. Below you'll find a collection of our favorite and most promising products of the year, along with quick links to in-depth reviews and comprehensive guides. Find gift ideas for Apple Watch, iPhone, iPad and Mac fans -- with top picks for nearly every budget.

HomeKit

HomeKit is a software framework made by Apple that lets users control smart-home appliances using Apple devices. Control everything from the Home App, where you can designate rooms, name devices, and set up routines. Any device that uses HomeKit can be controlled with Siri as well.

HomePod

The Apple HomePod is a network-connected speaker unveiled at WWDC 2017, offering Siri access without using an iPhone or iPad. Available with a choice of white and space gray 3D mesh acoustic fabrics to cover the device, Apple is also positioning the HomePod as an audio entertainment accessory. It focuses on high-quality music playback and using Siri to help find new tracks on Apple Music.

HomePod mini

The HomePod mini is a smaller companion to the original HomePod speaker. Measuring around half the size of the HomePod, the smaller model offers a spherical design and computational audio for $99.

iCloud

Apple's iCloud is a service that encapsulates everything related to Internet-centric data storage and cross-device sync for its platforms. It is available across every Apple device, with some Windows compatibility, and performs most tasks in the background.

iMac

The iMac is the go-to choice for consumers and pros across the industry. Especially when you factor in the iMac Pro, Apple's most popular desktop computer reaches from the casual user all the way up to the most demanding pro. You can trace this iconic desktop's history all the way back to Apple's late 90s revival.

iMac Pro

The iMac Pro combines the design of the iMac range with hardware you would expect to see in the high-specification Mac Pro, creating an all-in-one desktop ideal for the professional market. Apple has put together Xeon processors with high core counts, powerful AMD Radeon Pro Vega GPUs, and up to 128GB of memory into the 27-inch iMac case, complete with a twin centrifugal fan system to help keep everything cool.

iMessage

iMessage is an instant messaging (IM) service in the Messages app on iOS, iPadOS, and macOS. It differs from SMS in its use of end-to-end encryption and enhanced chat features. On Apple devices, iMessage chats appear as blue bubbles, while SMS conversations have green bubbles. It supports easy media sharing, message effects, and stickers.

iOS

In existence for over a decade, iOS is one of the best-known pieces of software developed by Apple and is in use on every iPhone available to buy. Initially based on Mac OS X, iOS has blown up and grown with new features every year, coinciding with the introduction of new iPhone models. Due to the prevalence of iPhones, it is arguable that iOS is Apple's most important software release, and it is easily the most-used by its customers.

iOS 14

Apple announced iOS 14 at WWDC in June and revealed many new features and enhancements to the iPhone OS. This marks the first big change to the home screen since its inception and new privacy facing features were added across the system.

iPad

The iPad is the last of Apple's iconic mobile devices launched during Steve Jobs's tenure. Before the iPad's launch, tablet computers had been bulky and utilitarian PCs that failed commercially. Powered by the App Store, Apple's tablet became an overnight sensation and still dominates today's tablet market.

iPad Air 3

The iPad Air 3 had the old iPad design with Home Button and Touch ID. While Apple Authorized Resellers still sell it at a discount, the iPad Air 4 took its place in Apple's tablet lineup. The A12 Bionic processor and reduced price may still appeal to those looking for an iPad at a discount.

iPad Air 4

Apple introduced the iPad Air 4 in September 2020 as the next evolution of the non-pro tablet line. It has a 10.9-inch edge-to-edge display, Touch ID in the power button, and powerful A14 Bionic processor. It also adds support for the Magic Keyboard and second-generation Apple Pencil, and USB-C. It brings pro-like power and design to the masses.

iPad mini

Initially released in November of 2012, Apple's diminutive 7.9-inch iPad mini has undergone substantial changes since its inception. Designed to go wherever you go, Apple's smallest tablet is great for cozying up with a book, jotting down notes, catching up on your favorite shows, and more.

iPad mini 5

The iPad mini 5 shows Apple's renewed commitment to the small tablet line. After nearly 4 years without updates, the iPad mini was released with a top of the line chipset, Apple Pencil support, and new brighter display in 2019.

iPad Pro

Launched in 2015, the iPad Pro packed more features, more storage, and a brand new accessory -- the Apple Pencil -- into Apple's beloved tablet line. It is designed to help users do more with features like an edge-to-edge display, Face ID, USB-C, and support for external storage thanks to iPadOS.

iPadOS

iPadOS is a fork of iOS, and Apple's attempt to differentiate between its mobile device software for the first time. Since iOS 9, iPad software has been slowly gaining features unique to its form factor. Now, Apple believes it is time to split up the two, and show that they mean to update iPad software on a more regular basis. This is the OS meant to help take the iPad to its fully realized form; a standalone personal computer.

iPhone

The iPhone is known as the most successful consumer-electronic device in history. Not only did it revolutionize the market, but it also changed the way people interact with data and each other.

iPhone 11

While the iPhone 11 did not receive major cosmetic upgrades from the prior generation, its revamped camera system, updated A13 Bionic chip, and budget-friendly cost garnered positive reactions from the general public.

iPhone 11 Pro

The new iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro features Apple's three-camera system, the A12 Bionic chip, and a bigger battery for all-day battery life.

iPhone 11 Pro Max

The iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro Max includes Apple's three-camera system, a 6.5-inch Super Retina XDR display, the A12 Bionic chip, and a bigger battery for all-day battery life.

iPhone 12

Apple announced the iPhone 12 at its October 2020 event. The iPhone lineup now has four distinct models, two pro and two non-pro. The long-rumored flagship iPhone has 5G, flat sides, and an improved camera system.

iPhone 12 mini

The iPhone 12 mini is the smallest of four iPhone models Apple revealed in its October 2020 "Hi, Speed" event. It has a 5.4-inch Super Retina XDR display, the A14 Bionic processor, and a dual-camera system.

iPhone 12 Pro

The iPhone 12 Pro is the smaller of two pro-level phones in Apple's 2020 iPhone lineup. It has a glass and stainless-steel design with flat edges. The three-camera system and LiDAR sets this model apart from the standard edition.

iPhone 12 Pro Max

The iPhone 12 Pro is the larger of two pro-level phones in Apple's 2020 iPhone lineup. It has a glass and stainless-steel design with flat edges. The camera system is best-in-class with better stabilization and larger sensors.

iPhone 13

The "iPhone 13" is expected to launch in late 2021 and could see some drastic changes that will affect day-to-day use. Apple may do anything from removing the Lightning port in favor of wireless charging to adding yet another camera for improved optical zoom.

iPhone 7

Apple launched next-gen 4.7- and 5.5-inch iPhone 7 models this September. The latest version of the iPhone received a faster processor, better camera, and the elimination of the 3.5mm headphone jack. Two new color finish options were also introduced: a solid matte Black and a high gloss Jet Black. Another major change is a new maximum offering of 256GB for both models, which is double the iPhone 6 options. The baseline storage also increased to 32GB, catching up with the rest of the smartphone industry.

iPhone 8

Ten years after the launch of the original iPhone, Apple's latest refresh of the product line skips the 'iPhone 7s' name in favor of the iPhone 8 and iPhone 8 Plus. Unlike the iPhone X, the iPhone 8 family keeps close to the familiar iPhone design, with the glass backed smartphones now able to be wirelessly charged.

iPhone Fold

There is a lot of evidence suggesting the "iPhone Fold" exists, though Apple may never release it. This concept device would use hinges and a foldable OLED display to give users a pocketable-clamshell smartphone.

iPhone SE

Apple announced the iPhone SE (second generation) in April 2020 to act as the new budget iPhone. It has 4K video recording capabilities, a 7MP selfie camera, wireless charging, and A13 chipset, and is available in three colors. This phone completely replaces the iPhone 8, offering great specs for its cheap price.

iPhone X

The iPhone X, (pronounced "ten") was created to commemorate the 10th anniversary of the iPhone launch. It showcased an all new design with Face ID, a full screen display, and a stainless-steel frame. The new price point, move from Face ID to Touch ID, and "notch" were controversial at the time but have since become accepted features.

iPhone XR

The iPhone XR was Apple's standard 2018 iPhone. It cost less than the company's 2018 flagships while still offering some high-end features. It continued with the full-screen design and Face ID sensors that had debuted the previous year in the iPhone X. Apple still sells the iPhone XR as the cheapest full-screen iPhone.

iPhone XS

The iPhone XS is Apple's now-retired 2018 flagship. It continued with the full-screen design and Face ID sensors that had debuted the previous year in the iPhone X. As the first iPhone with finer Portrait Mode controls and Smart HDR, its camera was one of its selling features. Apple discontinued it in 2019.

iPhone XS Max

The iPhone XS Max was one of Apple's two 2018 flagships. It continued with the full-screen design and Face ID sensors that had debuted the previous year in the iPhone X. It was the first plus-sized iPhone with a full-screen design. As the first iPhone with finer Portrait Mode controls and Smart HDR, its camera was one of its selling features. Apple discontinued it in 2019.

iWork

iWork is an office productivity suite that allows users to create word-processing documents, spreadsheets, and presentations. The three apps (Pages, Numbers, and Keynote) are free to anyone with an Apple ID. They're available on macOS, iPadOS, iOS, and the web.

Jeff Williams

Jeff Williams is Apple's Chief Operating Officer, reporting directly to CEO Tim Cook. He joined Apple in 1998 as head of Worldwide Procurement and stepped up to worldwide operations of all products in 2010. The Apple COO played a key role in the development of the Apple Watch and continues to pioneer new advancements in health and medical research initiatives at Apple.

John Giannandrea

John Giannandrea is Apple's senior vice president of Machine Learning and AI Strategy. He joined Apple in 2018 after his 8-year tenure at Google, leaving as head of Machine Learning. Giannandrea was born in Bridge of Allan, Scotland in 1965. His first claim to fame happened while he worked at General Magic, an Apple spin-off in the 90's.

Jon Prosser

Jon Prosser is an avid Apple leaker with sources throughout the company and supply chain. His predictions based on leaked information became prominent in early 2020 as he nailed down details of the new iPhone SE weeks before launch. The often moving targets of release dates and prices are hit and miss, but when it comes to product details, Prosser has had a solid track record.

Katy Huberty

Katy Huberty is a 20-year veteran of financial-services company Morgan Stanley. She is the firm's leader in analyzing tech stocks, including Apple. She is often bullish on Apple, unafraid to buck the consensus when necessary.

Laurene Powell Jobs

Laurene Powell Jobs was married to Steve Jobs from 1991 until his death in 2011. Currently, she boasts a net worth of over $21 billion and sits on the board of many influential organizations, including Stanford University. She also founded the Emerson Collective, an organization that attempts to spur social change through entrepreneurship.

M1

The wait is over for Apple's custom silicon for Macs. The company's first desktop chip, the M1, now powers the latest 13-inch MacBook Pro, MacBook Air, and Mac mini. The SoC uses 5nm architecture, like the iPhone 12 and iPad Air 4, and is faster than 98% of PC laptops.

Mac Catalyst

The Mac App Store still doesn't offer many favorites seen on the iPhone and iPad like Facebook, Netflix, and Hulu, but Mac Catalyst aims to change that by providing tools to make converting popular apps easier for developers. It also plays a significant role in the transition to Apple Silicon on Mac.

Mac mini

Apple's beloved Mac mini is the first desktop-class Mac to receive Apple Silicon. It is 1/10th the size of most desktop PC's while running 5x faster than many bought by consumers. The M1 processor and compact form factor will make your tiny desktop the perfect choice for the move away from Intel.

Mac Pro

Revealed in June 2018, and now available to buy after years of development, the new Mac Pro is a return to form for the workstation in terms of upgradability, while also cementing its status as the most powerful desktop Mac Apple sells.

MacBook Air

It has been over a decade since Steve Jobs revealed the original MacBook Air, a laptop so thin he introduced it by pulling it out of an envelope. Apple's smallest laptop continues to fight for an ideal balance between size, performance, and price. Along with the new 13-inch MacBook Pro, this is the first Apple notebook running Apple Silicon.

MacBook Air Black Friday Deals

Apple recently released the MacBook Air with an M1 processor, but there are discounts and deals among authorized resellers on the new laptop. The Intel MacBook Airs are still for sale at a steep discount at most locations. Find the best MacBook Air Black Friday deals here.

MacBook Pro

Apple introduced the MacBook Pro in February 2006 as the professional portable Mac, replacing the PowerPC G4 and ushering in the Intel era. Each generation since has added innovations to the platform, but notably, Apple's eternal march to thinness made the fourth-generation sour. These computers have always been the go-to choice for developers as the most versatile Macs available.

MacBook Pro Black Friday Deals

Apple recently released the 13-inch MacBook Pro with an M1 processor, but there are discounts and deals among authorized resellers on the new laptop. The Intel MacBook Pros are still for sale at a steep discount at most locations. Find out the best MacBook Pro Black Friday deals here.

macOS

After remaining in the 10th iteration of Mac OS from 2001 to 2020, Apple moved to macOS 11 with Big Sur. Over its lifetime, Apple has made considerable improvements to the performance, security, and functionality of the software, making it one of the most robust and user-friendly operating systems around.

macOS Big Sur

The operating system built for Apple Silicon and the M1 processor is called macOS Big Sur. This operating system brings optimized apps for the new system architecture, universal apps, and better responsiveness across the board. Also use your iPhone and iPad apps on the Mac when running an M1 Processor.

macOS Catalina

macOS Catalina was the next step in Apple's modern initiatives to control the user experience from top to bottom. This update closed off more walls, built up more security, and offered more ecosystem parity across devices. It also introduced Mac Catalyst, a system allowing developers to bring more iPad apps to Mac, including Apple's own apps. This update also ditched iTunes in favor of three new apps; music, podcasts, and TV.

Magic Keyboard

Magic Keyboard describes three different Apple products, all with scissor-switch keys. It can refer to a Bluetooth keyboard accessory, the updated keyboard on the latest MacBooks, or a keyboard for the iPad Pro that makes Apple's tablet significantly more laptop-like.

MagSafe

MagSafe is a wireless charging system for iPhone 12 smartphones. Previously, it was also a name for MacBook chargers from 2006 until its phaseout from 2015-2017. In both cases, magnets snap the device and charger into alignment.

Ming-Chi Kuo

Ming-Chi Kuo is a renowned Apple analyst, with over 10 years of experience reporting on Apple with data from the supply chain. Much of what we learn about upcoming products, delays, and potential price points are derived from Kuo's reports.

New iPad

Apple releases new iPads each year. Whether you want to learn about the 2020 lineup or the iPad updates coming in the new year, you can read up on the various models here.

New iPad Pro

Apple releases a new iPad Pro about every 18 months with one or two major changes each time. The fourth-generation iPad Pro is the latest model released in 2020 with a LiDAR scanner and A12Z Bionic processor. An updated model is expected in 2021 with mini LED and a new A-series processor.

New iPhone

Apple releases a new iPhone lineup each year in the fall with the occasional spring update. Whether you want to learn about the 2020 iPhone 12 or the potential 2021 iPhone, you can learn about the various models here.

Next iPad

The next iPad could come as early as March 2021. With the company typically refreshing at least two of its iPad models in each calendar year, we can expect a ninth-generation iPad, new iPad Pro models, and possibly more.

Next iPad Pro

The next iPad Pro will launch sometime in 2021 if rumors are accurate. Some suggest the 12.9-inch model will be the only one updated, while others say both. We can expect new display technology like mini LED and a new A14X processor, or similar.

Next iPhone

Apple will launch the next iPhone in 2021. We don't yet know if the company will only release the "iPhone 13" series in the fall, or if the year's lineup will also include an "iPhone SE Plus" or even a foldable "iPhone Fold."

Phil Schiller

Phil Schiller is Apple's former Senior Vice President of Worldwide Marketing. He's now the company's Apple Fellow, an honorary role, but will continue to manage the App Store and Apple events. Greg Joswiak now fills the SVP of Worldwide Marketing role.

Pro Display XDR

After abandoning the monitor market years before, Apple released the $4,999 high-end 32-inch Thunderbolt 3 Pro Display XDR on December 10, 2019. The Pro Display XDR targets professionals who need exceptional color accuracy and is one of the highest display resolutions on the market today.

Rosetta 2

Rosetta wasn't the ideal solution during Apple's hardware transition in 2006, but it was a decent temporary fix to run PowerPC-based apps on Macs with Intel CPUs. Now, Rosetta 2 arrives in macOS Big Sur promising faster performance and better support on Apple Silicon.

Safari

Safari debuted on macOS in 2003 as the default web browser running WebKit. It has been the default browser on iOS since its debut in 2007 as well. Apple has been reluctant to allow other browsers on its mobile platform, restricting all third-party browsers to WebKit engines.

Sidecar

Introduced in 2019 software updates, Sidecar allows users to extend or mirror a Mac desktop on an iPad. It works in both wired and wireless modes. It also supports the Apple Pencil and provides essential Mac controls in a touch-friendly sidebar.

Siri

The harbinger of the smart assistant era, Siri was introduced in 2011 as a built in digital assistant for the iPhone 4S. Now, over eight years later, Apple's voice assistant has taken on many more tasks and devices, bringing private voice control and automation to the masses.

Steve Jobs

As the founder and late CEO of Apple, Steve Jobs is synonymous with success and is well renowned for his leadership and vision. Each decade of his adulthood is punctuated by world-shifting events, with Jobs at the epicenter. The story of Steve Jobs is the story of Apple and stands as the textbook example of success.

Swift

Swift is an open-source modern coding language created by Apple, designed to build apps within the Apple, Mac, and Linux system. While based off of Objective-C and other languages, it was designed to be more lightweight, more intuitive, safer, and easier-to-use compared to many of the alternatives.

Swift Playgrounds

Apple's development environment, Swift Playgrounds, aims at teaching novice coders to comfortably be able to write in Swift, Apple's custom coding language. Available on both the iPad and macOS, the app is designed to quickly offer programmers feedback without the hassle of constant recompiling after tweaks, and inspires experimentation through its approachable interface.

Tim Cook

Apple has officially been led by Tim Cook as CEO since Steve Jobs died in 2011. He's actually run the company before that, during Jobs's health absences, but since joining in 1998, he's been key to how Apple went from near-bankruptcy to its present status as one of the world's largest companies.

Touch Bar

The Touch Bar seemed more like a gimmick than a useful tool when it first appeared in MacBook Pros years ago. Now it's a common feature on all models and is supported by a multitude of Mac apps. It adds convenient, touch-based controls similar to mobile.

Touch ID

Apple introduced Touch ID with the launch of the iPhone 5S. While not as convenient as Face ID, it allows users to quickly unlock their iPhone, iPad, or MacBook, sign in to services, and approve purchases with just a touch of their fingertips. No manually-entered password is needed.

Translate

Translate is a new app and service launched in Apple's 2020 software updates. It includes a standalone app for iPhone, webpage translation built into Safari, and one-way translation capabilities for the Siri voice assistant.

tvOS

Apple TV has a dedicated operating system and software platform called tvOS. It is optimized for use on large screens with big icons and simple on-screen navigation. Siri acts as one of the primary input options for navigating content.

tvOS 14

The Apple TV has a specialized operating system based on iOS that saw some minor improvements with tvOS 14 that launched in fall of 2020. The headlining features include more support for Picture-in-Picture across apps and Apple Arcade game resume syncing for user accounts.

watchOS

For the past five years, watchOS has evolved from an extension of iOS into a standalone operating system with its own App Store. The relatively new platform has seen multiple large revisions since its launch and each update brings Apple Watch closer to becoming an independent device.

watchOS 7

The latest operating system for Apple Watch debuted this September with all-new features for users. Updates include improved dictation and translation features through Siri, custom cycling directions, and the ability to share watch faces with others.

Xcode

Xcode is Apple's IDE, made for producing software on Mac for use on iOS, iPadOS, macOS, tvOS, and watchOS. Free to download and use, the IDE is chiefly used by developers to create iPhone and iPad apps, as well as programs for the Mac.

Inside Apple at AppleInsider

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