Inside Apple at AppleInsider

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10.2-inch iPad

Apple's seventh-generation 10.2-inch iPad saw very few upgrades over the previous sixth-generation iPad. The updates it did receive were a larger screen, an A10 Fusion processor, and the addition of a Smart Connector.

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11-inch iPad Pro

The 11-inch iPad Pro was updated in March 2020 to host a new LiDAR system, dual rear cameras, improved Gigabit LTE, and an all-new Magic Keyboard. The ProMotion Liquid Retina Display that goes edge to edge, USB-C, and Apple Pencil are all still here making this an amazing all-round tablet computer.

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12.9-inch iPad Pro

The 12.9-inch iPad Pro was updated in March 2020 to host a new LiDAR system, dual rear cameras, Gigabit LTE, and an all new Magic Keyboard. The ProMotion Liquid Retina Display that goes edge to edge, USB-C, and Apple Pencil are all still here making this an amazing all around tablet computer.

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13-inch MacBook Pro

Apple's 13-inch MacBook Pro is the company's entry-level Pro notebook, representing the best combination of price and performance in the range. For $300 more than the MacBook Air, you get a quad-core Intel Core i5 processor instead of a dual-core Intel Core i3. There is an option for a quad-core Intel Core i7 and this variation doubles the Thunderbolt 3 (USB-C) ports to four. Maximum SSD storage is 4TB and the MacBook Pro includes a Touch Bar. It has battery life at up to 10 hours and it still has the latest Magic Keyboard.

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14-inch MacBook Pro

While Apple has updated its 13-inch MacBook Pro with a scissor keyboard and better processors, there are still rumors about a future refresh. Since the 15-inch MacBook Pro saw a screen size increase to 16 inches, it is believed that the smaller one will see a similar increase. Since the latest revision occurred in May 2020, rumors point to a potential 2021 release of this updated model.

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16-inch MacBook Pro

Apple's 16-inch MacBook Pro is the company's new professional notebook, replacing the 15-inch MacBook Pro which was first introduced back in January of 2006. In addition to the largest Retina display on a Mac notebook ever, it also features a redesigned Magic Keyboard, 9th-generation Intel processors with up to 8 cores, an additional hour of battery life, AMD Radeon Pro 5000M series graphics, and superior sound at the same costs as the outgoing 15-inch MacBook Pro. All models are available in Space Gray or Silver.

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2017 12-inch MacBook

Apple's refresh of the 12-inch MacBook at WWDC gave the Cupertino company's thinnest notebook an expected performance boost, with Kaby Lake Intel processors, a 16GB RAM option, and 50-percent faster SSDs. Barely any external changes have been made, except for updating the keyboard mechanism, with Apple keeping the physical design the same as the previous generation.

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2017 iMac

Revealed during WWDC 2017, the 2017 iMac range provides more powerful hardware for content creation, including brighter 4K and 5K displays, external GPU support over Thunderbolt 3 as part of macOS High Sierra, and upgraded Radeon Pro 500-series GPUs.

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2017 iPad Pro

The 2017 refresh of the iPad Pro line sees Apple replacing the 9.7-inch model with a new 10.5-inch version, while retaining the 12.9-inch original. New wider color displays with variable refresh rates to help with Apple Pencil use are joined by other expected performance improvements.

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2018 Mac Pro

Confirmed in April by Apple itself, the 2018 Mac Pro will be a major refresh of the product line, offering high processing performance to the professional market. It is likely to be a major departure from the 2013 Mac Pro, with Apple promising the new system to be modular, potentially making it easier to upgrade.

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2020 MacBook Air

As part of its annual updates to the Mac and MacBook lineup, Apple introduced a new MacBook Air. With a new Magic Keyboard and lower starting price, this is the most compelling MacBook Air yet.

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21.5-inch iMac

The 21.5-inch iMac 4K launched in 2015. It shares all the same design elements of the larger iMac, and retains the classic unibody all-in-one design. This iMac is priced to be education-friendly with decent specs through the lineup.

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24-inch iMac

The iMac has utilized the same external design language since its move to aluminum in 2007, but that all may change soon. It is rumored that Apple will introduce an all-new 24-inch iMac with a design similar to the iPad Pro or the Pro Display XDR running Apple Silicon.

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27-inch iMac

The 27-inch iMac 5K was announced as a significant revision to the iMac line in 2014. The iMac has always been an essential product for Apple and continues to popular with consumers thanks to its "all in one" unibody design and prosumer power. The base configuration has been the most popular desktop option for content creators since its release.

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A12Z Bionic

The A12Z Bionic is Apple's third offering in the A12 series of System-on-Chips designed by the company. From its origins of being a mobile-centric processor, the A12Z has become important to the future of the company, with it being the first A-series chip to be used as the processor in a Mac.

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Acquisitions

Major companies are known for acquiring small, and not-so-small, startups and businesses to bolster their products and services. Apple is no exception, and has made a considerable number of acquisitions over the years, which has helped it improve the experience offered by its software, hardware, and supporting services to its customer base.

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AirPods

AirPods are Apple's wireless headphones that aim to deliver a unique experience. Via the W1 chip, then later the H1 chip, these wireless earbuds offer seamless pairing with iOS devices, as well as a strong Bluetooth connection to minimize interruptions.

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AirPods 3

The AirPods 3 are anticipated to launch in 2021 with more features and a smaller design similar to the AirPods Pro. The new generation could improve battery life, add water resistance, and gain changeable ear-tips. Few rumors have surfaced about the product.

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AirPods Pro

AirPods Pro are Apple's newest take on the totally wireless earbud. With a new, smaller design they are a premium version of the already ultra-popular AirPods. Featuring ANC, changeable ear tips, and the H1 chipset, these certainly strive to earn their Pro name.

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AirPods Pro Lite

The AirPods Pro are classified by their new design and functionality when compared to regular AirPods. Little is known about the possible "AirPods Pro Lite," but rumors point to a cheaper model with similar features like the changeable ear tips with reduced functionality.

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AirPods Studio

Apple could be releasing over-the-ear headphones called "AirPods Studio." They are rumored to launch sometime in 2020 with a premium price of $349. New sensors, modular parts, and a unique Apple design are all expected to headline such a product.

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AirPower

AirPower was announced in 2017 as Apple’s wireless charger. It was finally canceled in March 2019 after two years of near-silence about the product. Rumors began circulating in early 2020 to suggest a wireless charger may still come.

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AirTags

With the introduction of ultra-wideband to the latest iPhones, rumors of a tag based tracking system, referred to as "AirTags," have been making the rounds. Soon, Apple could announce their own Tile like device to allow users to track items not usually connected to the internet.

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App Store

Introduced in 2008, the App Store is Apple's one-stop-shop for content that has been specifically created fort he iPhone, iPad, Apple Watch, and iPod touch. Apps may be developed through Apple as first-party programs like Keynote or GarageBand, or popular third-party apps developed by companies like Facebook or Microsoft. Since its inception, this digital storefront has seen over two million apps available for download, and Apple customers have downloaded more than 100 billion apps collectively.

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Apple and Encryption

Almost all of the Apple devices and services you use today use encryption. This means that everything you do from communicating with friends to storing your health data is safely done on your iPhone. Apple encrypts this data and stores it in a way that only you, with your passcode or biometrics, are able to access it. In the event someone tries to break into your device, they will find it nearly impossible to accomplish. Governments and agencies worldwide have questioned the need for such security at the consumer level, and has caused much controversy along the way.

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Apple AR

Apple has been rumored to be working on a few alternative-reality devices, including an AR headset, AR glasses, and a colloquially known "iRing." While there is little concrete evidence of any devices being created, the newly introduced ARKit 3, as well as several patents released in 2019, it's likely that Apple will step into the AR hardware arena by as early as 2022.

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Apple Arcade

Apple Arcade is Apple's video game subscription service that offers a "play all you want" model for a recurring fee of $4.99 a month. Designed to circumvent many of the problems of modern mobile games, Apple Arcade has been well received and features a game catalog of over 100 titles.

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Apple Car

Apple is believed to be working on an electric vehicle project that it plans to launch a few years down the road. The top-secret project is said to be in the works at a hidden lab named "SG5" in Sunnyvale, Calif. Internally, the effort is believed to be known as "Project Titan" and may one day yield an "Apple Car."

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Apple Card

In 2019, Apple and Sachs partnered together to launch a new credit card. The Apple Card is designed primarily to be used with Apple Pay, though a physical card does exist. By visiting their Wallet app, a user can view their spending habits. Using Apple’s credit card via Apple Pay, either online or at a point-of-sale terminal will merit a user 2% cashback in the form of Apple Cash at most retailers. At certain retailers, including Apple, Uber, Walgreens, and Nike, users may earn 3% cashback.

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Apple Glass

The next wearable from Apple may be a set of augmented reality glasses called "Apple Glass." While the product has been rumored for years, details about the final model, price, and release date have only begun to leak.

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Apple Maps

Apple Maps has a long history of trials and tribulation prior to its ultimate triumph. Apple has reached the inflection point in building its map data, and has shifted to aiming for feature parity against its rivals. The one feature that places Apple's offering separate from the rest is its privacy focus for users and the transparency behind how data is or isn't collected.

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Apple Music

Apple came late to streaming services, but did it right. So right, that for all the other services that have come and gone, and all the services you can't remember the names of, streaming music is now a two-horse race. It's Apple Music, Spotify, and nothing else. Now it is tightly integrated into macOS, iOS and HomePod, offering over 60 million songs to over 60 million users, on either an individual subscription, or a family plan.

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Apple News

Apple News is an app that aggregates multiple news sources, blogs, breaking stories, video publications, magazines, and newspapers into one feed. Users can follow different outlets and have them appear in the news feed, which is sorted by topic and publisher. The app is also home to News+, which is Apple's subscription service for premium news content.

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Apple Park

The largest Apple Product ever made is not something you'll be able to take home to enjoy, but is truly something to behold. Apple Park is the company's second campus built in Cupertino, California, and one of the final products pitched by the late CEO, Steve Jobs. The massive ring-shaped building is now an iconic symbol of Apple's dedication to design, green energy, and the future of technology.

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Apple Pay

Apple Pay is Apple's mobile contactless payment method that utilizes an iPhone, iPad, or Apple Watch's onboard NFC chip. The wallet app stores between eight to twelve cards on device to be used when purchasing goods from retailers. The program launched in 2013 in the US and since then has been adopted in over 50 countries.

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Apple Pencil

Apple Pencil was introduced alongside the iPad Pro in 2015 as a tool meant to take iPad to the next level. The new innovative stylus hosts an entire computing chipset inside its slim chassis and operates with the iPad seamlessly. For digital artists and note takers, iPad plus Pencil just makes sense.

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Apple Silicon

The transition to Apple Silicon has been long coming and developers are finally able to start adapting their apps for ARM-based Macs. A new Mac running Apple Silicon will launch in 2020, with the entire line expected to be transitioned within 2 years. Between virtualization software and live-app translation of Intel-based apps, Apple has developers and consumers covered. The company plans on supporting their Intel Macs for the next few years, but it is clear that custom ARM silicon is the future for Mac.

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Apple Smart Battery Case

The Apple Smart Battery Case is an accessory for the iPhone that adds a secondary battery, one that can recharge an iPhone and effectively double its battery capacity. The case has an unusual design in that it has a prominent battery hump, a concept that helps keep the iPhone itself as slim as feasibly possible, given the extra capacity.

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Apple TV

Apple's set-top-box started as an experimental hobby and has since evolved into its own platform. The Apple TV acts as the center of the living room with features for HomeKit, streaming services, and Apple Arcade. By having its own App Store, developers are able to make apps that target the living room experience.

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Apple TV 4K

The Apple TV 4K is the fifth iteration of the set-top box. Featuring 4K resolution, High-Dynamic-Range, and Dolby Atmos sound this set top box aims to be the center of your living room. It acts as a hub for your family entertainment, HomeKit control, and Apple Services too, making it a great addition to your Apple ecosystem.

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Apple TV 6

A new Apple TV would come with benefits of added memory and performance for those seeking more from their set-top box. The "Apple TV 6" would be the long awaited update to the current Apple TV 4K model with better processors and storage.

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Apple TV Plus

Apple is now making or commissioning high-budget, high-profile films and television to stream on its Apple TV+ service. As yet, the service doesn't have a very big library, but it aims to leverage use Apple's famous simplicity to make finding and watching shows better than ever.

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Apple Watch

Apple Watch was originally announced in September 2014 with three key features: a precise, customizable timepiece, an intimate way to connect and communicate, a comprehensive health and fitness companion. This has since evolved into the Apple wearable of today centered around health and fitness.

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Apple Watch Series 3

Launched in September 2017, the Apple Watch Series 3 keeps the classic design of earlier modes, but packs in quite a few new features. Alongside improvements including the faster S3 processor and W2 wireless chip is the addition of a new model that can connect to a cellular network without the aid of an iPhone.

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Apple Watch Series 4

The Apple Watch Series 4 signaled a change in design, including a new larger display, a faster processor, and the key addition of ECG monitoring, giving users more information about their heart health.

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Apple Watch Series 5

The Apple Watch Series 5 saw iterative, but important, updates in 2019. The addition of an always-on display, a built-in compass, and software improvements of watchOS 6 make this a well rounded, but small upgrade. This Apple Watch launched with all new materials, and a new shopping experience called Apple Watch Studio.

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Apple Watch Series 6

The next watch from Apple could be the "Apple Watch Series 6" and could be announced in September 2020. Rumors surrounding the product have been sparse, but hints from iOS 14 code and patent applications give some clue as to what we can expect from the future wearable.

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AppleCare

AppleCare is the device service and protection platform for your Apple products. If anything goes wrong with your device during the coverage period, a small fee is paid to repair the device using new or certified new parts. Every Apple product gets 90 days of support with a one year warranty and users must upgrade to AppleCare+ prior to coverage lapsing to get the benefits for two years or longer.

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ARKit

Introduced in WWDC 2017, ARKit is Apple's software development kit that enables app developers to incorporate augmented reality into their apps. ARKit handles many of the tough tasks associated with AR, including detecting movement and the local environment, simplifying the process for developers to place virtual objects in an everyday scene.

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ARM Mac

It's time for another chipset transition for the Mac, this time from Intel to ARM. Apple announced their transition to Apple Silicon during WWDC 2020 and they aim to be finished within two years. This page shows the rumors leading up to the announcement of the official transition.






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CarKey

Apple announced CarKey at WWDC and it will soon replace the need for key fobs for your car. Unlock, start, and control your car’s features from your phone. Share keys with others and designate restrictions for some users like teens.

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CarPlay

CarPlay is Apple's platform for using iOS devices in cars, allowing drivers and passengers to connect their iPhones and iPads to the entertainment system of the vehicle. By doing this, the car is able to use a wide variety of the iPhone's features, including managing calls and messages, using Apple Maps for navigation, and playing music.

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Coronavirus

The 2019 strain of the coronavirus is a pandemic level virus that has spread across the globe over the course of 2020. Apple and other tech companies are reeling from the constrained supply chain, limited demand, canceled events, and closed businesses.

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Craig Federighi

Craig Federighi, sometimes called "Hair Force One," is Apple's senior vice president of software engineering. He's in charge of the development of all of Apple's major operating systems, overseeing macOS, iOS and iPadOS. He also worked with Steve Jobs at NeXT. He's best known for his enthusiastic, funny and self-mocking presentations at WWDC and other Apple events.

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Eddy Cue

Eddy Cue is Apple's man behind the App Store and Apple Music, who also oversees development of countless more products and services that we rely on. Compared to Apple executives such as Craig Federighi, Eddy Cue is less in the spotlight. Probably because he's so busy handling Apple Pay, Maps, iCloud, the iTunes Store, negotiating deals, and saving Apple from its MobileMe missteps. But then he's also said to stay out of the fire when there are disputes inside his teams.

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Face ID

Apple removed the physical Home button and Touch ID sensor with the launch of the iPhone X. By supporting face recognition, users can quickly unlock an iPhone or iPad Pro, sign in to services, and approve purchases without needing to press a button or manually enter a password.

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Final Cut Pro

Final Cut Pro is Apple's professional-level, non-linear, non-destructive video editing software. Originally designed by Macromedia in the mid-90s, the software has grown to be an industry giant in its own right. Newer iterations of the app have come to rely on Apple's Metal interface, making the program faster and more reliable than previous versions. Additional programs such as Motion and Compressor expand Apple's video editor, giving users the power to create eye-catching visual effects and easily export videos to a wide variety of formats.

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Greg Joswiak

Greg Joswiak is the senior vice president of Worldwide Marketing at Apple, replacing Phil Schiller. He joined the company in 1986 and eventually became Apple's Powerbook marketing lead in 1997. He took control of iPod marketing in 2004 followed by the iPhone, iOS, and iPad. He served as vice president of Worldwide Marketing for four years.

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HomeKit

HomeKit is a software framework made by Apple that lets users control smart-home appliances using Apple devices. Control everything from the Home App, where you can designate rooms, name devices, and set up routines. Any device that uses HomeKit can be controlled with Siri as well.

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HomePod

The Apple HomePod is a network-connected speaker unveiled at WWDC 2017, which offers access to Siri without using an iPhone or iPad. Available with a choice of white and space gray 3D mesh acoustic fabrics to cover the device, Apple is also positioning the HomePod as an audio entertainment accessory, with a focus on high quality music playback, and on using Siri to help find new tracks on Apple Music.

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iCloud

Apple's iCloud is a service that encapsulates everything related to Internet-centric data storage and cross-device sync for its platforms. It is available across every Apple device, with some Windows compatibility, and performs most tasks in the background.

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iMac

The iMac is the go to choice for consumers and pros across the industry. Add in the iMac Pro and the reach of Apple's most popular desktop computer is a great choice for the casual user all the way up to the most demanding pro. The history of this iconic desktop can be traced all the way back to Apple's late 90's revival.

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iMac Pro

The iMac Pro combines the design of the iMac range with hardware you would expect to see in the high-specification Mac Pro, creating an all-in-one desktop ideal for the professional market. Apple has put together Xeon processors with high core counts, powerful AMD Radeon Pro Vega GPUs, and up to 128GB of memory into the 27-inch iMac case, complete with a twin centrifugal fan system to help keep everything cool.

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iOS

In existence for over a decade, iOS is one of the best-known pieces of software developed by Apple, and is in use on every iPhone available to buy. Initially based on Mac OS X, iOS has blown up and grown with new features every year, coinciding with the introduction of new iPhone models. Due to the prevalence of iPhones, it is arguable that iOS is both Apple's most important software release, as well as the most-used by its customers.

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iOS 11

Apple's latest version of its mobile operating system is out, with iOS 11 introducing users to augmented reality apps running on ARKit, as well as adding in changes to the Command Center and App Dock, and adding more multitasking-related features aimed at iPad and iPad Pro owners, along with the Apple Pencil

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iOS 14

Apple announced iOS 14 at WWDC in June and revealed many new features and enhancements to the iPhone OS. This marks the first big change to the home screen since its inception and new privacy facing features were added across the system. Find out what to expect for your device when it updates to the new OS this fall.

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iPad Air 3

The iPad Air 3 is right in the middle of the iPad product line. Offering the versatility of the iPad Pro with the smart connector and Apple Pencil, and the older design of previous models that allows for a cheaper price and familiar form factor. This model with its A12 processor is the perfect tablet for those seeking a great iPad, but not ready to spend iPad Pro money.

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iPad mini

Initially released in November of 2012, Apple's diminutive 7.9-inch iPad mini has undergone substantial changes since its inception. Designed to go wherever you go, Apple's smallest tablet is great for cozying up with a book, jotting down notes, catching up on your favorite shows, and more.

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iPad mini 5

The iPad mini 5 shows Apple's renewed commitment to the small tablet line. After nearly 4 years without updates, the iPad mini was released with a top of the line chipset, Apple Pencil support, and new brighter display in 2019.

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iPad Pro

Launched in 2015, the iPad Pro packed more features, more storage, and a brand new accessory -- the Apple Pencil -- into Apple's beloved tablet line. It is designed to help users do more with features like an edge-to-edge display, Face ID, USB-C, and support for external storage thanks to iPadOS.

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iPadOS

iPadOS is a fork of iOS, and Apple's attempt to differentiate between its mobile device software for the first time. Since iOS 9, iPad software has been slowly gaining features unique to its form factor. Now, Apple believes it is time to split up the two, and show that they mean to update iPad software on a more regular basis. This is the OS meant to help take the iPad to its fully realized form; a standalone personal computer.

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iPhone

The iPhone is known as the most successful consumer-electronic device in history. Not only did it revolutionize the market, but it also changed the way people interact with data and each other.

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iPhone 11

While the iPhone 11 did not receive major cosmetic upgrades from the prior generation, its revamped camera system, updated A13 Bionic chip, and budget-friendly cost garnered positive reactions from the general public.

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iPhone 11 Pro

The new iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro now features Apple's brand new three-camera system, the A12 Bionic chip, and a bigger battery for all-day battery life.

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iPhone 11 Pro Max

The iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro Max now features Apple's brand new three-camera system, a 6.5-inch Super Retina XDR display, the A12 Bionic chip, and a bigger battery for all-day battery life.

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iPhone 12

The "iPhone 12" is rumored to have two distinct models with a 5.4-inch and 6.1-inch OLED screen. A new A14 chipset and 5G modem will make every interaction on the iPhone faster and smoother than before. Apple will announce its new lineup in the fall of 2020.

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iPhone 12 Pro

The "iPhone 12 Pro" is rumored to have a new design with flat sides, a 6.1-inch edge-to-edge display, and a smaller notch. A new A14 chipset and 5G modem will make every interaction on the iPhone faster and smoother than before. Apple will announce its new lineup in the fall of 2020.

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iPhone 12 Pro Max

The "iPhone 12 Pro Max" is rumored to have a new design with flat sides, a 6.7-inch edge-to-edge display, and a smaller notch. A new A14 chipset and 5G modem will make every interaction on the flagship iPhone faster and smoother than before. Apple will announce its new lineup in the fall of 2020.

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iPhone 13

The "iPhone 13" is expected to launch in late 2021 with a big divergence in technology and design from the current iPhone line. While still very early in the cycle, rumors about this phone have begun to ramp up as we get closer to the "iPhone 12" launch, and internal decisions for future plans are beginning to solidify. Leaks about a device more than a year away should be taken skeptically, as iPhone design and features are usually not finalized until after the flagship release.

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iPhone 7

Apple launched next-gen 4.7- and 5.5-inch iPhone 7 models this September. The latest version of the iPhone received a faster processor, better camera, and the elimination of the 3.5mm headphone jack. Two new color finish options were also introduced: a solid matte Black and a high gloss Jet Black. Another major change is a new maximum offering of 256GB for both models, which is double the iPhone 6 options. The baseline storage also increased to 32GB, catching up with the rest of the smartphone industry.

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iPhone 8

Ten years after the launch of the original iPhone, Apple's latest refresh of the product line skips the 'iPhone 7s' name in favor of the iPhone 8 and iPhone 8 Plus. Unlike the iPhone X, the iPhone 8 family keeps close to the familiar iPhone design, with the glass backed smartphones now able to be wirelessly charged.

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iPhone SE

Apple announced the iPhone SE (second generation) in April 2020 to act as the new budget iPhone. It has 4K video recording capabilities, a 7MP selfie camera, wireless charging, and A13 chipset, and is available in three colors. This phone completely replaces the iPhone 8, and offers great specs for its cheap price.

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iPhone X

Created to commemorate the 10th anniversary of the iPhone's launch, the iPhone X is Apple's newest flagship smartphone, one which makes a number of changes to the established iPhone aesthetic. The LCD display has been changed to an OLED panel that covers almost all of the front of the iPhone X, while the famous Home button has been removed in favor of Face ID, an authentication system that relies on a 3D facial recognition system.

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Jeff Williams

Jeff Williams is Apple's Chief Operating Officer and reports directly to CEO Tim Cook. He joined Apple in 1998 as head of Worldwide Procurement and stepped up to worldwide operations of all products in 2010. The Apple COO played a key role in the development of the Apple Watch and continues to pioneer new advancements in health and medical research initiatives at Apple.

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John Giannandrea

John Giannandrea is Apple's senior vice president of Machine Learning and AI Strategy. He joined Apple in 2018 after his 8-year tenure at Google, leaving as head of Machine Learning. Giannandrea was born in Bridge of Allan, Scotland in 1965. His first claim to fame happened while he worked at General Magic, an Apple spin-off in the 90's.

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Jon Prosser

Jon Prosser is an avid Apple leaker with sources throughout the company and supply chain. His predictions based on leaked information became prominent in early 2020 as he nailed down details of the new iPhone SE weeks before launch. The often moving targets of release dates and prices are hit and miss, but when it comes to product details, Prosser has been very accurate so far.

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Laurene Powell Jobs

Laurene Powell Jobs was married to Steve Jobs from 1991 until his death in 2011. Currently, she boasts a net worth of over $21 billion dollars and sits on the board of many influential organizations, including Stanford University. She also founded the Emerson Collective, an organization that attempts to spur social change through entrepreneurship.

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Mac Catalyst

The Mac App Store still doesn't offer many favorites seen on the iPhone and iPad like Facebook, Netflix, and Hulu, but Mac Catalyst aims to change that by providing tools to make converting popular apps easier for developers. It also plays a significant role in the transition to Apple Silicon on Mac.

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Mac mini

Apple's beloved Mac mini got a minor refresh in 2020, doubling the base storage configurations, but not changing much else. This budget Mac is still the perfect option for those who want a desktop running macOS but don't want to spend for the bigger options.

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Mac Pro

Revealed in June 2018, and now available to buy after years of development, the new Mac Pro is a return to form for the workstation in terms of upgradability, while also cementing its status as the most powerful desktop Mac Apple sells.

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MacBook Air

It has been over a decade since Steve Jobs revealed the original MacBook Air, a laptop so thin he introduced it by pulling it out of an envelope. Apple's smallest laptop continues to fight for the perfect balance between size, performance, and price.

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MacBook Pro

The MacBook Pro was introduced in February 2006 as the professional portable Mac, replacing the PowerPC G4 and ushering in the Intel era. Each generation since has added innovations to the platform, but notably, Apple's eternal march to thinness made the fourth-generation sour. These computers have always been the go-to choice for developers as the most versatile Macs available.

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macOS

Apple has been in the tenth iteration of Mac OS since 2001, but while the name has changed from Mac OS X to macOS and the version number has crept up over the years, the core of the operating system stayed the same. Over its lifetime, Apple has made considerable improvements to the performance, security, and functionality of the software, making it one of the most robust and user-friendly operating systems around.

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macOS 10.16

Apple announced macOS 11 Big Sur at WWDC 2020, and while there are some lingering system labels for macOS 10.16, that OS technically does not exist. This page will remain as a historical reference to information gathered prior to WWDC 2020.

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macOS Big Sur

Apple introduced macOS 11 "Big Sur" during their WWDC keynote presentation in June 2020. The new release eschews over 19 years of OS X naming for the next big step in development. New design refreshes across system apps, more vibrant and popping icons, and a new set of Mac Catalyst apps mark a big first step in the next chipset transition.

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macOS Catalina

macOS Catalina is the next step in Apple's modern initiatives to control the user experience from top to bottom. This update closes off more walls, builds up more security, and offers more ecosystem parity across devices. Mac Catalyst was also introduced; a system that will allow developers to bring more iPad apps to Mac, including Apple's own apps. This update also ditches iTunes in favor of three new apps; music, podcasts, and TV.

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Ming-Chi Kuo

Ming-Chi Kuo is a renowned Apple analyst, with over 10 years of experience reporting on Apple with data from the supply chain. Much of what we learn about upcoming products, delays, and potential price points are derived from Kuo's reports.

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Phil Schiller

Phil Schiller is Apple's former Senior Vice President of Worldwide Marketing. He's now the company's Apple Fellow, an honorary role, but will continue to manage the App Store and Apple events. Greg Joswiak now fills the SVP of Worldwide Marketing role.

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Pro Display XDR

After abandoning the monitor market years before, Apple released the $4,999 high-end 32-inch Thunderbolt 3 Pro Display XDR on December 10, 2019. The Pro Display XDR targets professionals who need exceptional color accuracy and is one of the highest display resolutions on the market today.

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Rosetta 2

Rosetta wasn't the ideal solution during Apple's hardware transition in 2006, but it was a decent temporary fix to run PowerPC-based apps on Macs with Intel CPUs. Now, Rosetta 2 arrives in macOS Big Sur promising faster performance and better support on Apple Silicon.

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Safari

Safari debuted on macOS in 2003 as the default web browser running WebKit. It has been the default browser on iOS since its debut in 2007 as well. Apple has been reluctant to allow other browsers on its mobile platform, restricting all third-party browsers to WebKit engines.

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Siri

The harbinger of the smart assistant era, Siri was introduced in 2011 as a built in digital assistant for the iPhone 4S. Now, over eight years later, Apple's voice assistant has taken on many more tasks and devices, bringing private voice control and automation to the masses.

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Steve Jobs

As the founder and late CEO of Apple, Steve Jobs is synonymous with success and is well renowned for his leadership and vision. Each decade of his adulthood is punctuated by world-shifting events, with Jobs at the epicenter. The story of Steve Jobs is the story of Apple and stands as the textbook example of success.

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Swift

Swift is an open-source modern coding language created by Apple, designed to build apps within the Apple, Mac, and Linux system. While based off of Objective-C and other languages, it was designed to be more lightweight, more intuitive, safer, and easier to use compared to many of the alternatives.

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Swift Playgrounds

Apple's development environment, Swift Playgrounds, aims at teaching novice coders to comfortably be able to write in Swift, Apple's custom coding language. Available on both the iPad and macOS, the app is designed to quickly offer programmers feedback without the hassle of constant recompiling after tweaks, and inspires experimentation through its approachable interface.

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Tim Cook

Apple has officially been led by Tim Cook as CEO since Steve Jobs died in 2011. He's actually run the company before that, during Jobs's health absences, but since joining in 1998, he's been key to how Apple went from near-bankruptcy to its present status as one of the world's largest companies.

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Touch Bar

The Touch Bar seemed more like a gimmick than a useful tool when it first appeared in MacBook Pros years ago. Now it's a common feature on all models and is supported by a multitude of Mac apps. It adds convenient, touch-based controls similar to mobile.

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Touch ID

Apple introduced Touch ID with the launch of its iPhone 5S. While not as convenient as Face ID, it allows users to quickly unlock their iPhone, iPad, or MacBook, sign in to services, and approve purchases with just a touch of their fingertips. No manually-entered password is needed.

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tvOS

Apple TV has a dedicated operating system and software platform called tvOS. It is optimized for use on large screens with big icons and simple on-screen navigation. Siri acts as one of the primary input options for navigating content.

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tvOS 14

The Apple TV has a specialized operating system based on iOS and will see some minor improvements with tvOS 14 coming this fall. The headlining features include more support for Picture-in-Picture across apps and Apple Arcade game resume syncing for user accounts.

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watchOS

For the past five years, watchOS has evolved from an extension of iOS into a standalone operating system with its own App Store. The relatively new platform has seen multiple large revisions since its launch and each update brings Apple Watch closer to becoming an independent device.

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watchOS 7

The latest operating system for Apple Watch will debut this fall with all-new features for users. Planned updates include improved dictation and translation features through Siri, custom cycling directions, and the ability to share watch faces with others.

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Xcode

Xcode is Apple's IDE, made for producing software on Mac for use on iOS, iPadOS, macOS, tvOS, and watchOS. Free to download and use, the IDE is chiefly used by developers to create iPhone and iPad apps, as well as programs for the Mac.