Inside Apple at AppleInsider

Hero Image

10.2-inch iPad

Apple's seventh-generation 10.2-inch iPad saw very few upgrades over the previous sixth-generation iPad. The updates it did receive were a larger screen, an A10 Fusion processor, and the addition of a Smart Connector.

Hero Image

11-inch iPad Pro

The 11-inch iPad Pro was updated in March 2020 to host a new LiDAR system, dual rear cameras, improved Gigabit LTE, and an all-new Magic Keyboard. The ProMotion Liquid Retina Display that goes edge to edge, USB-C, and Apple Pencil are all still here making this an amazing all-round tablet computer.

Hero Image

12.9-inch iPad Pro

The 12.9-inch iPad Pro was updated in March 2020 to host a new LiDAR system, dual rear cameras, Gigabit LTE, and an all new Magic Keyboard. The ProMotion Liquid Retina Display that goes edge to edge, USB-C, and Apple Pencil are all still here making this an amazing all around tablet computer.

Hero Image

13-inch MacBook Pro

Apple's 13-inch MacBook Pro is the company's entry-level Pro notebook, representing the best combination of price and performance in the range. For $300 more than the MacBook Air, you get a quad-core Intel Core i5 processor instead of a dual-core Intel Core i3. There is an option for a quad-core Intel Core i7 and this variation doubles the Thunderbolt 3 (USB-C) ports to four. Maximum SSD storage is 4TB and the MacBook Pro includes a Touch Bar. It has battery life at up to 10 hours and it still has the latest Magic Keyboard.

Hero Image

16-inch MacBook Pro

Apple's 16-inch MacBook Pro is the company's new professional notebook, replacing the 15-inch MacBook Pro which was first introduced back in January of 2006. In addition to the largest Retina display on a Mac notebook ever, it also features a redesigned Magic Keyboard, 9th-generation Intel processors with up to 8 cores, an additional hour of battery life, AMD Radeon Pro 5000M series graphics, and superior sound at the same costs as the outgoing 15-inch MacBook Pro. All models are available in Space Gray or Silver.

Hero Image

2016 Entry-level MacBook Pro

The 2016 entry-level MacBook Pro is replacing the 11-inch MacBook Air, Apple's former entry-level laptop. The 13-inch Air is still available, but the 13-inch entry-level Pro now offers similar and better specs aimed at the MacBook Air faithful. 

Hero Image

2016 MacBook Pros with Touch Bar

The MacBook Pro saw major upgrades during Apple's live event on October 27, 2016. The portable is thinner, lighter and faster. New features include a larger trackpad, a new keyboard, Touch Bar, Touch ID and four Thunderbolt 3/USB-C ports. The 2016 MacBook Pro is a major redesign to Apple's flagship notebook.

Hero Image

2017 12-inch MacBook

Apple's refresh of the 12-inch MacBook at WWDC gave the Cupertino company's thinnest notebook an expected performance boost, with Kaby Lake Intel processors, a 16GB RAM option, and 50-percent faster SSDs. Barely any external changes have been made, except for updating the keyboard mechanism, with Apple keeping the physical design the same as the previous generation.

Hero Image

2017 iMac

Revealed during WWDC 2017, the 2017 iMac range provides more powerful hardware for content creation, including brighter 4K and 5K displays, external GPU support over Thunderbolt 3 as part of macOS High Sierra, and upgraded Radeon Pro 500-series GPUs.

Hero Image

2017 iPad

Replacing the iPad Air 2 as the budget-option iPad, the 2017 edition iPad is a "flat-out fun" tablet that offers a processor upgrade to the A9 chip and a price cut compared to its predecessor.

Hero Image

2017 iPad Pro

The 2017 refresh of the iPad Pro line sees Apple replacing the 9.7-inch model with a new 10.5-inch version, while retaining the 12.9-inch original. New wider color displays with variable refresh rates to help with Apple Pencil use are joined by other expected performance improvements.

Hero Image

2018 Mac Pro

Confirmed in April by Apple itself, the 2018 Mac Pro will be a major refresh of the product line, offering high processing performance to the professional market. It is likely to be a major departure from the 2013 Mac Pro, with Apple promising the new system to be modular, potentially making it easier to upgrade.

Hero Image

2020 MacBook Air

As part of its annual updates to the Mac and MacBook lineup, Apple introduced a new MacBook Air. With a new Magic Keyboard and lower starting price, this is the most compelling MacBook Air yet.

Hero Image

2020 MacBook Pro

Apple regularly makes changes to its lineup of Macs and MacBooks, upgrading important components at the same time as introducing refinements to designs. While it is unclear what will actually launch and when, rumors have already started to surface about what to expect from the 2020 MacBook Pro lineup.

Hero Image

9.7-inch iPad Pro

Apple has expanded its iPad Pro lineup with a new 9.7-inch model, featuring many of the same features as the larger 12.9-inch model, including the A9X chip, four-speaker array, Apple Pencil support, and Smart Connector magnetic input. It launched on March 31 starting at $599 for 32 gigabytes.

Hero Image

Acquisitions

Major companies are known for acquiring small, and not-so-small, startups and businesses to bolster their products and services. Apple is no exception, and has made a considerable number of acquisitions over the years, which has helped it improve the experience offered by its software, hardware, and supporting services to its customer base.

Hero Image

AirPods

AirPods are Apple's new wireless headphones that aim to deliver an incredible experience. Via the use of the W1 chip, and later the H1 chip, the wireless earbuds offer seamless pairing with iOS devices, as well as a strong Bluetooth connection to minimize interruptions.

Hero Image

AirPods Pro

AirPods Pro are Apple's newest take on the totally wireless earbud. With a new, smaller design they are a premium version of the already ultra-popular AirPods. Featuring ANC, changeable ear tips, and the H1 chipset, these certainly strive to earn their Pro name.

Hero Image

AirPods Pro Lite

The AirPods Pro are classified by their new design and functionality when compared to regular AirPods. Little is known about the possible "AirPods Pro Lite," but rumors point to a cheaper model with similar features like the changeable ear tips with reduced functionality.

Hero Image

AirPower

AirPower was announced in 2017 as Apple’s wireless charger. It was finally cancelled in March 2019 after two years of near silence about the product. Rumors began circulating in early 2020 to suggest a wireless charger may still come.

Hero Image

AirTags

With the introduction of ultra-wideband to the latest iPhones, rumors of a tag based tracking system, referred to as "AirTags," have been making the rounds. Soon, Apple could announce their own Tile like device to allow users to track items not usually connected to the internet.

Hero Image

App Store

Introduced in 2008, the App Store is Apple's one-stop-shop for content that has been specifically created fort he iPhone, iPad, Apple Watch, and iPod touch. Apps may be developed through Apple as first-party programs like Keynote or GarageBand, or popular third-party apps developed by companies like Facebook or Microsoft. Since its inception, this digital storefront has seen over two million apps available for download, and Apple customers have downloaded more than 100 billion apps collectively.

Hero Image

Apple and Encryption

Almost all of the Apple devices and services you use today use encryption. This means that everything you do from communicating with friends to storing your health data is safely done on your iPhone. Apple encrypts this data and stores it in a way that only you, with your passcode or biometrics, are able to access it. In the event someone tries to break in to your device, they will find it nearly impossible to accomplish. Governments and agencies worldwide have questioned the need for such security at the consumer level, and has caused much controversy along the way.

Hero Image

Apple AR

Apple has been rumored to be working on a few alternative-reality devices, including an AR headset, AR glasses, and a colloquially known "iRing." While there is little concrete evidence of any devices being created, the newly introduced ARKit 3, as well as several patents released in 2019, it's likely that Apple will step into the AR hardware arena by as early as 2022.

Hero Image

Apple Arcade

Apple Arcade is Apple's video game subscription service that offers a "play all you want" model for a recurring fee of $4.99 a month. Designed to circumvent many of the problems of modern mobile games, Apple Arcade has been well received and features a game catalog of over 100 titles.

Hero Image

Apple Car

Apple is believed to be working on an electric vehicle project that it plans to launch a few years down the road. The top-secret project is said to be in the works at a hidden lab named "SG5" in Sunnyvale, Calif. Internally, the effort is believed to be known as "Project Titan" and may one day yield an “Apple Car.”

Hero Image

Apple Card

In 2019, Apple, with the help of Goldman Sachs, launched a new credit card. The Apple Card is designed primarily to be used with Apple Pay, though a physical card does exist. By visiting their Wallet app, a user can view their spending habits. Using Apple’s credit card via Apple Pay, either online or at a point-of-sale terminal will merit a user 2% cashback in the form of Apple Cash at most retailers. At certain retailers, including Apple, Uber, Walgreens, and Nike, users may earn 3% cash back.

Hero Image

Apple Glass

The next wearable from Apple may be a set of glasses called "Apple Glass." Just as Apple Watch revolutionized wearables, these augmented reality glasses may change how we interact with the world around us. While the product has been rumored for years, details about the final model, price, and release date have only begun to leak. A set of glasses will be a hard sell for consumers however, as the abject failure that was Google Glass is still fresh in our memory.

Hero Image

Apple Maps

Apple Maps has a history of failure and irritation prior to its ultimate triumph. A botched launch fired employees, and years of rework in the public eye make Apple Maps one of the most controversial Apple Product launches in recent history. Now, after driving their radar vans around the country, Apple Maps has dropped TomTom and refreshed as a new competitive navigation platform on Apple products.

Hero Image

Apple Music

Apple came late to streaming services, but did it right. So right, that for all the other services that have come and gone, and all the services you can't remember the names of, streaming music is now a two-horse race. It's Apple Music, Spotify, and nothing else. Now it is tightly integrated into macOS, iOS and HomePod, offering over 60 million songs to over 60 million users, on either an individual subscription, or a family plan.

Hero Image

Apple News

Apple News is an app that aggregates multiple news sources, blogs, breaking stories, video publications, magazines, and newspapers into one feed. Users can follow different outlets and have them appear in the news feed, which is sorted by topic and publisher. The app is also home to News+, which is Apple's subscription service for premium news content.

Hero Image

Apple Park

The largest Apple Product ever made is not something you'll be able to take home to enjoy, but is truly something to behold. Apple Park is the company's second campus built in Cupertino, California and one of the final products pitched by the late CEO, Steve Jobs. The massive ring shaped building is now an iconic symbol of Apple's dedication to design, green energy, and the future of technology.

Hero Image

Apple Pay

Apple Pay is Apple's mobile contactless payment method that utilizes an iPhone, iPad, or Apple Watch's onboard NFC chip. The wallet app stores between eight to twelve cards on device to be used when purchasing goods from retailers. The program launched in 2013 in the US and since then has been adopted in over 50 countries.

Hero Image

Apple Pencil

Apple Pencil was introduced alongside the iPad Pro in 2015 as a tool meant to take iPad to the next level. The new innovative stylus hosts an entire computing chipset inside its slim chassis and operates with the iPad seamlessly. For digital artists and note takers, iPad plus Pencil just makes sense.

Hero Image

Apple Smart Battery Case

The Apple Smart Battery Case is an accessory for the iPhone that adds a secondary battery, one that can recharge an iPhone and effectively double its battery capacity. The case has an unusual design in that it has a prominent battery hump, a concept that helps keep the iPhone itself as slim as feasibly possible, given the extra capacity.

Hero Image

Apple TV

Apple's set-top-box started as an experimental hobby and has since evolved into its own platform. The Apple TV acts as the center of the living room with features for HomeKit, streaming services, and Apple Arcade. By having its own App Store, developers are able to make apps that target the living room experience.

Hero Image

Apple TV 4K

The Apple TV 4K is the fifth iteration of the set-top box. Featuring 4K resolution, High-Dynamic-Range, and Dolby Atmos sound this set top box aims to be the center of your living room. It acts as a hub for your family entertainment, HomeKit control, and Apple Services too, making it a great addition to your Apple ecosystem.

Hero Image

Apple TV Plus

Apple is now making or commissioning high-budget, high-profile films and television to stream on its Apple TV+ service. As yet, the service doesn't have a very big library, but it aims to leverage use Apple's famous simplicity to make finding and watching shows better than ever.

Hero Image

Apple Watch

Apple Watch was originally announced in September 2014 with three key features: a precise, customizable timepiece, an intimate way to connect and communicate, a comprehensive health and fitness companion. This has since evolved into the Apple wearable of today centered around health and fitness.

Hero Image

Apple Watch 2

The Apple Watch Series 2 comes with a built-in GPS, water resistance to 50 meters, a dual-core processor, a brighter display and watchOS 3. Although the updates are needed and welcome, one of the biggest and most impressive changes came from the watchOS 3.

Hero Image

Apple Watch Series 3

Launched in September 2017, the Apple Watch Series 3 keeps the classic design of earlier modes, but packs in quite a few new features. Alongside improvements including the faster S3 processor and W2 wireless chip is the addition of a new model that can connect to a cellular network without the aid of an iPhone.

Hero Image

Apple Watch Series 4

The Apple Watch Series 4 signaled a change in design, including a new larger display, a faster processor, and the key addition of ECG monitoring, giving users more information about their heart health.

Hero Image

Apple Watch Series 5

The Apple Watch Series 5 saw iterative, but important updates in 2019. The addition of an always on display, a built in compass, and software improvements of watchOS 6 make this a well rounded, but small upgrade. This Apple Watch launched with all new materials, and a new shopping experience called Apple Watch Studio.

Hero Image

Apple Watch Series 6

The next watch from Apple could be the "Apple Watch Series 6" and may be announced in September 2020. Rumors surrounding the product have been sparse, but hints from iOS 14 code and patent applications give some clue as to what we can expect from the future wearable.

Hero Image

ARKit

Introduced in WWDC 2017, ARKit is Apple's software development kit that enables app developers incorporate augmented reality into their apps. ARKit handles many of the tough tasks associated with AR, including detecting movement and the local environment, simplifying the process for developers to place virtual objects in an everyday scene.

Hero Image

ARM Mac

It's time for another chipset transition for the Mac, this time from Intel to ARM. The rumors continue to escalate around this potential future for the Mac line, and may see software and hardware announcements soon. An ARM Mac is inevitable, the question is, when?



Hero Image

CarPlay

CarPlay is Apple's platform for using iOS devices in cars, allowing drivers and passengers to connect their iPhones and iPads to the entertainment system of the vehicle. By doing this, the car is able to use a wide variety of the iPhone's features, including managing calls and messages, using Apple Maps for navigation, and playing music.

Hero Image

Coronavirus

The 2019 strain of the coronavirus is a pandemic level virus that has spread across the globe over the course of 2020. Apple and other tech companies are reeling from the constrained supply chain, limited demand, canceled events, and closed businesses.

Hero Image

Craig Federighi

Craig Federighi, sometimes called "Hair Force One," is Apple's senior vice president of software engineering. He's in charge of the development of all of Apple's major operating systems, overseeing macOS, iOS and iPadOS. He also worked with Steve Jobs at NeXT. But he's best known for his enthusiastic, funny and self-mocking presentations at WWDC and other Apple events.

Hero Image

Early 2016 12-inch MacBook

Apple's early 2016 refresh for the 12-inch MacBook features Intel's latest Skylake processors, as well as faster internal memory. Those hardware tweaks give the notebook better performance and an hour more of battery life. It still features a single USB-C port for charging and syncing, and has the same chassis as the 2015 model, though it's now available in rose gold.

Hero Image

Eddy Cue

Eddy Cue is Apple's man behind the App Store, Apple Music, iLife and oversees development of countless more products and services that we rely on. Compared to Apple executives such as Craig Federighi, Eddy Cue is less in the spotlight. Probably because he's so busy handling Apple Pay, Maps, iCloud, the iTunes Store, negotiating deals, and saving Apple from its MobileMe missteps. But then he's also said to stay out of the fire when there are disputes inside his teams.

Hero Image

Final Cut Pro

Final Cut Pro is Apple's professional-level, non-linear, non-destructive video editing software. Originally designed by Macromedia in the mid-90s, the software has grown to be an industry giant in its own right. Newer iterations of the app have come to rely on Apple's Metal interface, making the program faster and more reliable than previous versions. Additional programs such as Motion and Compressor expand Apple's video editor, giving users the power to create eye-catching visual effects and easily export videos to a wide variety of formats.

Hero Image

HomeKit

HomeKit is a software framework made by Apple that lets users control smart-home appliances using Apple devices. Control everything from the Home App, where you can designate rooms, name devices, and set up routines. Any device that uses HomeKit can be controlled with Siri as well.

Hero Image

HomePod

The Apple HomePod is a network-connected speaker unveiled at WWDC 2017, which offers access to Siri without using an iPhone or iPad. Available with a choice of white and space gray 3D mesh acoustic fabrics to cover the device, Apple is also positioning the HomePod as an audio entertainment accessory, with a focus on high quality music playback, and on using Siri to help find new tracks on Apple Music.

Hero Image

iMac

The iMac is the go to choice for consumers and pros across the industry. Add in the iMac Pro and the reach of Apple’s most popular desktop computer is a great choice for the casual user all the way up to the most demanding pro. The history of this iconic desktop can be traced all the way back to Apple's late 90's revival.

Hero Image

iMac 4K

The iMac 4K launched in 2015, replacing the previous 21.5-inch iMac entirely. Nearly indistinguishable from its larger counterpart, it retains the same design we associate with the iMac line. This machine lives strong as a good budget desktop Mac with decent specs and a beautiful display.

Hero Image

iMac 5K

The iMac 5K was announced as a major revision to the iMac line in 2014. The iMac has always been an important product for Apple, and continues to be for consumers with its "all in one" unibody design and prosumer power. The base configuration of the 27-inch iMac has been the most popular desktop option for content creators since its release.

Hero Image

iMac Pro

The iMac Pro combines the design of the iMac range with hardware you would expect to see in the high-specification Mac Pro, creating an all-in-one desktop ideal for the professional market. Apple has put together Xeon processors with high core counts, powerful AMD Radeon Pro Vega GPUs, and up to 128GB of memory into the 27-inch iMac case, complete with a twin centrifugal fan system to help keep everything cool.

Hero Image

iOS 11

Apple's latest version of its mobile operating system is out, with iOS 11 introducing users to augmented reality apps running on ARKit, as well as adding in changes to the Command Center and App Dock, and adding more multitasking-related features aimed at iPad and iPad Pro owners, along with the Apple Pencil

Hero Image

iOS 14

We can be sure that iOS 14 will be announced in June, and that it will be released in either September or October. Beyond that, there have been few glimpses of what features it and iPadOS 14 could have, but there are clear areas for improvement and Apple has been buying software companies to help.

Hero Image

iOS 8

Apple's next-generation mobile operating system was unveiled at the 2014 Worldwide Developers Conference on June 2. While refining the "flat" aesthetic introduced last year, Apple also packs powerful new features into iOS 8 like QuickType, HealthKit and PhotoKit. Existing infrastructure has been bolstered, including a revamped Notifications pane, Messages enhancements and all-new Siri capabilities.

Hero Image

iPad Air 3

The iPad Air 3 is smack in the middle of the iPad product line. Offering the versatility of the iPad Pros with the smart connector and Apple Pencil, and the older design of previous models that allows for a cheaper price and familiar form factor. This model with its A12 processor is the perfect tablet for those seeking a great iPad, but not ready to spend iPad Pro money.

Hero Image

iPad mini

Initially released in November of 2012, Apple's diminutive 7.9-inch iPad mini has undergone substantial changes since its inception. Designed to go wherever you go, Apple's smallest tablet is great for cozying up with a book, jotting down notes, catching up on your favorite shows, and more.

Hero Image

iPad mini 5

The iPad mini 5 shows Apple's renewed commitment to the small tablet line. After nearly 4 years without updates, the iPad mini was released with a top of the line chipset, Apple Pencil support, and new brighter display in 2019.

Hero Image

iPad Pro

Launched in 2015, the iPad Pro packed more features, more storage, and a brand new accessory -- the Apple Pencil -- into Apple's beloved tablet line. It is designed to help users do more with features like an edge-to-edge display, Face ID, USB-C, and support for external storage thanks to iPadOS.

Hero Image

iPadOS

iPadOS is a fork of iOS, and Apple's attempt to differentiate between its mobile device software for the first time. Since iOS 9, iPad software has been slowly gaining features unique to its form factor. Now, Apple believes it is time to split up the two, and show that they mean to update iPad software on a more regular basis. This is the OS meant to help take the iPad to its fully realized form; a standalone personal computer.

Hero Image

iPhone 11

While the iPhone 11 did not receive major cosmetic upgrades from the prior generation, its revamped camera system, updated A13 Bionic chip, and budget-friendly cost garnered positive reactions from the general public.

Hero Image

iPhone 11 Pro

The new iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro now features Apple's brand new three-camera system, the A12 Bionic chip, and a bigger battery for all-day battery life.

Hero Image

iPhone 11 Pro Max

The iPhone 11 line did not receive a major cosmetic upgrade, but instead brought a host of performance upgrades. The iPhone 11 Pro Max now features Apple's brand new three-camera system, a 6.5-inch Super Retina XDR display, the A12 Bionic chip, and a bigger battery for all-day battery life.

Hero Image

iPhone 12

Despite it being only midway through the iPhone 11 product cycle, the "iPhone 12" is already hotly anticipated as the first Apple smartphone to offer 5G connectivity, with an updated design and new cameras anticipated for the rear and front. Analysts believe it will reinvigorate iPhone sales that have waned over the last few years, with new features encouraging people to upgrade.

Hero Image

iPhone 13

The "iPhone 13" is expected to launch in late 2021 with a big divergence in technology and design from the current iPhone line. While still very early in the cycle, rumors about this phone have begun to ramp up as we get closer to the "iPhone 12" launch, and internal decisions for future plans are beginning to solidify. Leaks about a device more than a year away should be taken skeptically, as iPhone design and features are usually not finalized until after the flagship release.

Hero Image

iPhone 7

Apple launched next-gen 4.7- and 5.5-inch iPhone 7 models this September. The latest version of the iPhone received a faster processor, better camera, and the elimination of the 3.5mm headphone jack. Two new color finish options were also introduced: a solid matte Black and a high gloss Jet Black. Another major change is a new maximum offering of 256GB for both models, which is double the iPhone 6 options. The baseline storage also increased to 32GB, catching up with the rest of the smartphone industry.

Hero Image

iPhone 8

Ten years after the launch of the original iPhone, Apple's latest refresh of the product line skips the 'iPhone 7s' name in favor of the iPhone 8 and iPhone 8 Plus. Unlike the iPhone X, the iPhone 8 family keeps close to the familiar iPhone design, with the glass backed smartphones now able to be wirelessly charged.

Hero Image

iPhone SE

Apple announced the iPhone SE (second generation) in April 2020 to act as the new budget iPhone. It comes with 4K video, a 7MP selfie camera, wireless charging, and A13 chipset, and three colors. This phone completely replaces the iPhone 8, and offers great specs for its cheap price.

Hero Image

iPhone X

Created to commemorate the 10th anniversary of the iPhone's launch, the iPhone X is Apple's newest flagship smartphone, one which makes a number of changes to the established iPhone aesthetic. <br> The LCD display has been changed to an OLED panel that covers almost all of the front of the iPhone X, while the famous Home button has been removed in favor of Face ID, an authentication system that relies on a 3D facial recognition system.

Hero Image

Jeff Williams

Jeff Williams is Apple's Chief Operating Officer and reports directly to CEO Tim Cook. He joined Apple in 1998 as head of Worldwide Procurement, and stepped up to worldwide operations of all products in 2010. The Apple COO played a key role in the development of the Apple Watch and continues to pioneer new advancements in health and medical research initiatives at Apple.

Hero Image

John Giannandrea

John Giannandrea is Apple's senior vice president of Machine Learning and AI Strategy. He joined Apple in 2018 after his 8 year tenure at Google, leaving as head of Machine Learning. Giannandrea was born in Bridge of Allan, Scotland in 1965. His first claim to fame was while he worked at General Magic, an Apple spin off in the 90's.

Hero Image

Jon Prosser

Jon Prosser is an avid Apple leaker with sources throughout the company and supply chain. His predictions based on leaked information became prominent in early 2020 as he nailed down details of the new iPhone SE weeks before launch. The often moving targets of release dates and prices are hit and miss, but when it comes to product details, Prosser has been very accurate so far.

Hero Image

Laurene Powell Jobs

Laurene Powell Jobs was married to Steve Jobs from 1991 until his death in 2011. Currently, she boasts a net worth of over $21 billion dollars and sits on the board of many influential organizations, including Stanford University. She also founded the Emerson Collective, an organization that attempts to spur social change through entrepreneurship.

Hero Image

Mac mini

Apple's beloved Mac mini got a minor refresh in 2020, doubling the base storage configurations, but not changing much else. This budget Mac is still the perfect option for those who want a desktop running macOS but don't want to spend for the bigger options.

Hero Image

Mac Pro

Revealed in June 2018, and now available to buy after years of development, the new Mac Pro is a return to form for the workstation in terms of upgradability, while also cementing its status as the most powerful desktop Mac Apple sells.

Hero Image

MacBook Air

It has been over a decade since Steve Jobs revealed the original MacBook Air, a laptop so thin he introduced it by pulling it out of an envelope. Apple's smallest laptop continues to fight for the perfect balance between size, performance, and price.

Hero Image

MacBook Pro

The MacBook Pro was introduced in February 2006 as the professional portable Mac, replacing the PowerPC G4 and ushering in the Intel era. Each generation since has added innovations to the platform, but notably, Apple's eternal march to thinness made the fourth-generation sour. The MacBook Pro line has always been the go-to choice for developers as the most versatile machine available.

Hero Image

macOS

Apple has been in the tenth iteration of Mac OS since 2001, but while the name has changed from Mac OS X to macOS and the version number has crept up over the years, the core of the operating system stayed the same. Over its lifetime, Apple has made considerable improvements to the performance, security, and functionality of the software, making it one of the most robust and user-friendly operating systems around.

Hero Image

macOS Catalina

macOS Catalina is the next step in Apple's modern initiatives to control the user experience from top to bottom. This update closes off more walls, builds up more security, and offers more ecosystem parity across devices. Mac Catalyst was also introduced; a system that will allow developers to bring more iPad apps to Mac, including Apple's own apps. This update also ditches iTunes in favor of three new apps; music, podcasts, and TV.

Hero Image

Ming-Chi Kuo

Ming-Chi Kuo is a renowned Apple analyst, with over 10 years of experience reporting on Apple with data from the supply chain. Much of what we learn about upcoming products, delays, and potential price points are derived from Kuo's reports.

Hero Image

Phil Schiller

Phil Schiller is Apple's senior vice president of worldwide marketing, and it's a tie between him and Craig Federighi for who is the most enthusiastic. However, Schiller is easily the most outspoken Apple executive and at times that has got him into trouble.

Hero Image

Siri

The harbinger of the smart assistant era, Siri was introduced in 2011 as a built in digital assistant for the iPhone 4S. Now, over eight years later, Apple's voice assistant has taken on many more tasks and devices, bringing secure and private voice control and automation to the masses.

Hero Image

Steve Jobs

As the founder and late CEO of Apple, Steve Jobs is synonymous with success and is well renowned for his leadership and vision. Each decade of his adulthood is punctuated by world-shifting events, with Jobs at the epicenter. The story of Steve Jobs is the story of Apple and stands as the textbook example of success.

Hero Image

Swift

Swift is an open-source modern coding language created by Apple, designed to build apps within the Apple, Mac, and Linux system. While based off of Objective-C and other languages, it was designed to be more lightweight, more intuitive, safer, and easier to use compared to many of the alternatives.

Hero Image

Swift Playgrounds

Apple's development environment, Swift Playgrounds, aims at teaching novice coders to comfortably be able to write in Swift, Apple's custom coding language. Available on both the iPad and macOS, the app is designed to quickly offer programmers feedback without the hassle of constant recompiling after tweaks, and inspires experimentation through its approachable interface.

Hero Image

Tim Cook

Apple has officially been led by Tim Cook as CEO since Steve Jobs died in 2011. He's actually run the company before that, during Jobs's health absences, but since joining in 1998, he's been key to how Apple went from near-bankruptcy to its present status as one of the world's largest companies.

Hero Image

Xcode

Xcode is Apple's IDE, made for producing software on Mac for use on iOS, iPadOS, macOS, tvOS, and watchOS. Free to download and use, the IDE is chiefly used by developers to create iPhone and iPad apps, as well as programs for the Mac.