Apple wouldn't be the company it is today without the people that make the magic happen. Steve Jobs built Apple from scratch, Tim Cook made it the efficient company it is today, and leakers like Ming-Chi Kuo help keep the fervor alive around new products.
● The people behind Apple
● The leakers that keep the news going
● The executives that make it all happen
● Analysts who's numbers define how we think of Apple
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Executives and VIP
As the founder and late CEO of Apple, Steve Jobs is synonymous with success and is renowned for his leadership and vision. Each decade of his adulthood is punctuated by world-shifting events, with Jobs at the epicenter. The story of Steve Jobs is the story of Apple and stands as the textbook example of success.
Tim Cook has officially led Apple as CEO since Steve Jobs died in 2011. Before that, he had run the company during Jobs' health absences. Since Joining in 1998, he's been key to how Apple went from near-bankruptcy to its present status as one of the world's largest companies.
Eddy Cue is Apple's senior vice president of Internet Software and Services. That means he's the man behind iTunes, Apple Music, Apple Maps, and iCloud. He's been with Apple since 1989 and continues to work hard at improving the all-important services category.
Craig Federighi, sometimes called "Hair Force One," is Apple's Senior Vice President of Software Engineering. He's in charge of developing all of Apple's major operating systems, overseeing macOS, iOS and iPadOS. He also worked with Steve Jobs at NeXT. He's best known for his enthusiastic, funny, and self-effacing presentations at WWDC and other Apple events.
Johny Srouji is Apple's Senior Vice President of Hardware Technologies. He reports directly to Tim Cook and is responsible for products like Apple Silicon and battery technology. He's been with Apple since 2008 and led the development of the A4.
Dan Riccio is a longtime Apple executive. He joined the company in 1998 and has been instrumental in nearly every Apple product's hardware engineering. In 2021, he transitioned into an unnamed new role, reportedly centered around Apple AR and Apple VR initiatives.
John Giannandrea is Apple's senior vice president of Machine Learning and AI Strategy. He joined Apple in 2018 after his 8-year tenure at Google, leaving as head of Machine Learning. Giannandrea also oversees the Apple Car project. His first claim to fame happened while he worked at General Magic, an Apple spin-off in the '90s.
Jeff Williams is Apple's Chief Operating Officer, reporting directly to CEO Tim Cook. He joined Apple in 1998 as head of Worldwide Procurement and stepped up to worldwide operations of all products in 2010. The Apple COO played a key role in developing the Apple Watch and pioneered new advancements in health and medical research initiatives at Apple.
Greg Joswiak is the senior vice president of Worldwide Marketing at Apple. He joined the company in 1986 and eventually became Apple's Powerbook marketing lead in 1997. He took control of iPod marketing in 2004, followed by the iPhone, iOS, and iPad. He served as vice president of Worldwide Marketing for four years.
Lisa Jackson is Apple's Vice President of Environment, Policy, and Social Initiatives. She joined the company in 2013, months after resigning from her position as EPA Administrator in the Obama administration. She is the first African American to have held that position.
Phil Schiller is Apple's former Senior Vice President of Worldwide Marketing. He's now the company's Apple Fellow, an honorary role, but will continue to manage the App Store and Apple events.
Laurene Powell Jobs
Laurene Powell Jobs was married to Steve Jobs from 1991 until he died in 2011. Currently, she boasts a net worth of over $21 billion and sits on the board of many influential organizations, including Stanford University. She also founded the Emerson Collective, an organization that attempts to spur social change through entrepreneurship.
Jony Ive was Apple's design lead for over 20 years. He is directly responsible for product designs like the iMac G3, iPod, iPhone, and basically anything built in Apple after 1997.
He left the company after completing work on Apple Park to start a consultation company named LoveFrom. The company worked with Apple as a client until 2022. His most recent Apple-related work is on the Steve Jobs archive.
Leakers and Analysts
Ming-Chi Kuo is a renowned Apple analyst with over ten years of experience reporting on Apple with data from the supply chain. Kuo's reports feed much of what we learn about upcoming products, delays, and potential price points.
Katy Huberty is a 20-year veteran of the financial services company Morgan Stanley. She was the firm's leader in analyzing tech stocks, including Apple, but is no longer performing that role. She was often bullish on Apple, unafraid to buck the consensus when necessary.